Posts

 

Your name and business name:

Lauri Chertok
When did you start your business?
2014

What services/products do you offer?
The business is an app and blog the reeducates people how to measure themselves and clothing to achieve the perfect fit. Measurements can be stored and shared with friends, family, and colleagues to ensure an easier experience not just when shopping online or in stores, but also when buying gifts while maintaining some degree of secrecy for the surprise. The blog aims to inform the public of opportunities and adventures in using this type of service, but the goal is to put fit confidence in the hands of people who face rapid changes in design and fit as factories and retailers continue to adjust sizing to optimize fabric cuts for what once achieved a perfect fit.
How do you balance family and business?
 Honestly, there is no magic formula here. When you’re passionate about what you do, you find the time. It may sound cliche or like a brush off, but passion drives mental activity, and for me, that means that my mind keeps me awake and driving away at the problem we are trying to solve until we at least have a framework for the solution. It’s the passionate drive to solve the problem that integrates the business sociably into my life. When I talk to my family about shopping, the subject of the app comes up and when I’m out and about, it provides utility value to me, say, if I’m shopping online and need to know how I match to a sizing chart. My life isn’t the business and my business isn’t my life, but my business has a utility value to my life so it is a part of my community. 
What advice do you have for other mom entrepreneurs?  
Just don’t be intimidated. It’s a common myth that women need to choose between their careers and their families, and it’s just not true. I know it may seem easy for me to say, given my choice to pursue something utilitarian as a business opportunity, but honestly, I looked at my own difficulties and picked a problem that many other people, particularly those in my community, have. My business became a solution to a problem, an outlet for creativity, and an oasis when I needed a break from just getting through the day. You’re a mom, which is a full-time job, but just remember to seek out business partners where you find them that want to see you succeed and that bring something to the table, skills-wise, that you don’t have. If you’re married or if you live close to family or friends, learn early who you can rely on and take advantage of that – and always be sure they want you to succeed too. One of the worst things you can do is rely on someone socially who helps out but puts down what you’re doing because they don’t get it. We all lead busy lives, but that doesn’t mean that your family means giving up your career.
How do your market your business?
So far, the business model has been uniquely subdued in its development. The app itself is live on the Apple App store and we’ve built a blog and website, but we haven’t done aggressive promotions to date. The App is more of a beta test for an idea my business partner has to expand its broader industry applications as a business-to-business solution for supply chain optimization. He is currently working on the math and plans behind this, but when we’ve talked about it with corporate contacts, they are very interested despite the potential for change management on their end. Like me, he is very motivated to get this out there.

Your name and business name:

Natasha Soleil operates Univhers. You can download the app from iTunes here.

When did you start your business?

I initially started my business 8 years ago just a web site to make it easy to post DIYs and recipes. My son Luka was newborn at the time and I didn’t have time to set up a blog and upkeep one so, I figured as a technologist I would prefer to build a solution for all the other moms like me who want to share a recipe or project…and don’t have time to blog.

What services/products do you offer?

The Univhers app makes it easy to post a DIY or recipe tutorial step by step with pictures and text an recommend links a like a blog, site , store or product. 

How do you balance family and business?

It’s a little crazy busy – I work from home and take care of my two kids Luka now 8 years old and Stella is 6 years old. They are a little older now so, it’s much easier but, still constant attention I do have more time to work now that they are in school and thankfully in summer camp so, I can work 6-8 hours min. a day – but, usually I start my day very early to work when the house is quiet and also continue to late night. Launching a tech start-up is so much work similar to taking care of kids…but, overseeing a team of developers, designers and also working on the PR level, setting up partnerships, advertisers etc…it’s really endless.

What advice do you have for other mom entrepreneurs?

My advice for mom entrepreneurs is to join a networking group – This way it takes you out once in a while and you can meet other women with businesses. This really helped me stay focused on my work and not just identify myself as a ‘mom’ but, rather a business women with a family. It’s also just lovely to dress up, enjoy appetizers and many events have a great panel discussions so, try to also become a speaker in your local chapter to start talking about your business to a wider audience. It’s key to receive feedback and support from your peers.

How do your market your business?

I’m currently use ‘word of mouth’ and market using ‘Instagram’ as the main social media outlet. 

 

Your name and business name:

My name is Susan Hagen and my business name is LISU Wedding and Handmade Jewellery. I also sell on Etsy.

When did you start your business?

I started my business in April 2012 after doing an online business course from the London Jewellery School on how to sell online.  I had a part-time job at the time and my jewellery business is part-time too. I have been making jewellery for over twelve years now and I still enjoy making it.

What services/products do you offer?

I offer a bespoke jewellery service where you can tell me what you want me to make for you and I also make tiaras, hair fascinators, necklaces, pendant necklaces, wire wrapped pendant necklaces, wire weaved pendant necklaces, wire wrapped rings, bracelets and rhinestone quartz watch bracelets.

How do you balance family and business?

As I am working from home in my business, and both of my children are grown up now, I just work around things that need to be done.  I do not have a set timetable each day for what I do.  I tend to post on Instagram first thing in the morning and mostly every day.  When I have made new items of jewellery I try to photograph the items straight away but this does not always happen.  I then put the items of jewellery on my website and Etsy.  I sometimes work on my business at night and also at the weekend depending on what I am making.

What advice do you have for other mom entrepreneurs?

Basically if you have an idea of what to make and you think that it will sell then just go for it. You will not know if you will succeed or not unless you try.

How do your market your business?

I market my business mostly on social media now and Pinterest.  When I first started my business I had adverts in quite a few magazines such as Vogue, Craftseller and a few other jewellery making magazines.  I was never sure if this helped me make a sale or not and it was also getting too expensive doing the adverts. Now I use Instagram, Facebook, Twitter and Pinterest to market my business. 

My social media links are:

Facebook: https://www.facebook.com/LISUWeddingandHandmadeJewellery

Instagram: https://www.instagram.com/suzy068

Pinterest:  http://pinterest.com/LISUJewellery

Twitter: https://twitter.com/LISUSuzy068

 

Your name and business name:

My name is Ashlee Martin and my business’s name is A Blended Momma.

When did you start your business?

I started my business in Nov of 2017 although I thought it long before.

What services/products do you offer?

Right now, I offer several courses for Stepmoms, including the most popular one which is, Stepmommin’ 102: The Ultimate Survival Guide for All Stepmoms which includes a 1 month trial membership to another product I’ve created which is a private stepmom exclusive community called The Bonus Mom Club. Finally, I offer coaching sessions for Stepmoms which can be found here.

How do you balance family and business?

When I first started I would find myself getting overwhelmed trying to balance family life with worklife, since I work from home. Eventually, I got the hang of it and started only working during naptime for my youngest and bedtime for all of them! Now that I have my product created, working doesn’t take as much time!

What advice do you have for other mom entrepreneurs?

My advice for Mom entrepreneurs would be to not give up! The freedom to stay home and enjoy your children while they are little are so worth it! I only wish I would of started when my oldest child was small, so I could of spent time with her like this as well!

How do your market your business?

I rely heavily on Social media for my marketing! I share every article I create on all my accounts, and for Pinterest, I like to create a few images for each article and post them as well! My email list helps as well! I also use Yoast SEO for my website and make sure each article has great SEO ratings.

 

Find A Blended Momma on social media:

 

Pinterest: http://www.pinterest.com/ablendedmomma

Twitter: http://www.twitter.com/ablendedmomma

Facebook: http://www.facebook.com/ablendedmomma17

Instagram: http://www.instagram.com/ablendedmomma 

Stepmom courses: http://ablendedmomma.teachable.com/courses/

 

 

Your name and business name:

Moms Earning More     

 

When did you start your business?

I started as a customer over 18 years ago, due to allergies and my son having Asthma and was on two puffers the products just made complete sense to get the chemicals out of my home. I was already someones customer shopping for laundry detergent, cleaners, soaps, toothpaste, vitamins etc. so all I was doing was switching stores to better safer products and getting the chemicals out of my home.  I knew after using these products and my son was able to stop using his puffers. that I had to share with other Moms that I know and people that I cared about. So I started to share the shopping club with a few friends, I did this very part time, but replaced my income in my first 3 months.  In the last 10 years I have decided to look for people that are really wanting to be at home with there children and earn a great corporate income.

What services/products do you offer?  

We are a Green wholesale mfg company, the largest online.  kind of like a Costco but we have no store. we have over 400 Unique consumable products with 8 brand catagories. All related to health and wellness. We also have over 600 stores on line that we are connected to where you earn free loyalty shopping dollars back, as well when your customers shop you earn an income as well. We also have a Visa and MasterCard where  you get a percentage back when you use your card. A medical savings plan. Home Security, and so many other things. Everyone needs to be a customer just to have all the savings for their family.

How do you balance family and business? 

A very long time ago we sat down with our kids and explained that although we work from home sometimes we could not be there for their soccer practise. they understood  but for the most part we were the only parents there at their 3;00 Basketball games at the school. I love this business as I don’t have to do parties , sell products, make deliveries. even when I am at that soccer game I am always networking and chatting to other parents to find out their why. Income, Health, Weight Loss, Nutritionals, More time freedom, Be at home with their kids. Everyone needs our products and our business opportunity for some reason.   We make our own hours, so when kids are in school, after they are in bed.

What advice do you have for other mom entrepreneurs?

I think that you need to ask a lot of questions, ask is it MLM, We are not. Do I have to leave my kids at night to do parties, what is the point to have a business if you are out 5 nights a week or at a trade show on the weekends just to sell the products.  (I love that I don’t have to do that) I have set up shopping accounts over 10 years ago and those customers shop every month, they don’t call me they call the company. I get paid as they are attached to my I D #..  I also get paid on my customers referrals, although they make the bulk of the commission. 

I also love that I pay the same price for my products as my customers do. So you are not making $5.00 off our friends.   Get them to show you the income stats, to see what you could be making, we are very open and print them, and show our cheques to a potential business builder.  We have a plan in place for your success, We will even show you what a 90 day plan looks like.

How do your market your business?

Our company does not allow us to advertise our company name. We do this because we do not want to be labelled like the party plans or the MLM companies.  We do business more like Costco or Sams club and mfg products like Whole Foods.or Procter & Gamble. Except we mfg everything right here in North America.  So we are consumer Direct marketing. Word of mouth is our best form of advertisement. but we do teach on social media, and also we have over 10 websites that you can use for advertising, But in the beginning we all have friends and family that can benefit by the products in their life. and just switch stores. It is as simple as that. But we have websites for A Smart Business Moms site, A weight loss site, An essential oil page, A healthy home tour, Moms Earning More, Finally a business that makes complete sense. Our supplement page. We have an amazing team that will mentor, and teach you, this is your own business but you never do it by yourself.  You need to be coachable and you will be successful. Our team is one of the largest businesses in North America. Pretty much you find the need and just help people. We are a business of enhancing lives.

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Jennifer Roberge.

What is your business?
The Eczema Company and It’s an Itchy Little World.

When did you start your business?
2011

What services/products do you offer?

At The Eczema Company, we offer natural eczema treatments for children and adults. Our mission is to provide the best products for eczema to soothe your itchy little world. Our blog shares my family’s personal experiences with battling eczema and we also offer advice from natural health care practitioners as well as success stories from other families. 

How do you balance family and business?
Well, I’m not sure it’s that balanced, but I try my best to work only when the kids are at school. But that can be tricky at times because I work from home and I find myself often jumping back to my office to return just one email or search for an idea that just popped to mind. The kids are really good at reminding me that they need attention and my work can wait J But no matter how balanced or unbalanced my work-life balance is, I do try not to judge myself for it and that’s what really makes a difference.

What advice do you have for other mom entrepreneurs?
Don’t be too hard on yourself. There will be times when you’ll work too much and that’s ok. Forgive yourself and move on. Just make time for your family and appreciate those amazing moments when you have them. Put your phone down, walk away from the computer and give yourself fully to your family.

How do your market your business?
We do a lot of work over social media and we love to work with bloggers. Email marketing does really well for us too, so we sent out two newsletters each month with information on our products and with posts from our blog.

Where can we find you?

Instagram: https://www.instagram.com/theeczemacompany/

Pinterest: https://www.pinterest.com/eczemacompany/

Twitter: https://twitter.com/EczemaCompany

Facebook: facebook.com/theeczemacompany/

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Shannon Tennyson.

What is your business?
CALZICO, a globally inspired, versatile clothing brand for tweens.

When did you start your business?
I started development of CALZICO in December 2015, inspired by my own tween daughter and my travels. I have two part time team members as well, who are invaluable. CALZICO presale will launch in December and we are preparing for a kickstarter in mid-November. Outside of CALZICO, I have a part time consulting business, providing Organizational Change Management consulting services to global clients since 2003.

What services/products do you offer?
CALZICO is versatile clothing for expressive tween girls in sizes 6-12. With convertible, reversible, and layering styles, we offer tweens age appropriate options to express their style, confidently. With every flip, zip, and layer, CALZICO items simply do more; for example, our signature “zipskirt” has a removable layer. We know the transition from child to teen is an important time and we’ve designed clothing to embrace it, not obscure it. For traveling families, we love the super soft, travel-friendly features that enable girls to pack less on their next family adventure. So many ways, she’ll have outfits for days! CALZICO is cut and sewn in NC using textiles from the US, West and South Africa, Australia, Canada, and Indonesia that celebrate world diversity while aligning with others who empower locally.

How do you balance family and business?
Not easily! For my consulting work, I have flexibility and control over my work week and travel schedule. That helps tremendously. I work 80% from home, so I try to maximize the hours my kids are at school. Then when they return home, I try to be available to connect with them and ensure they start on ‘must do’s and homework before diving back into my evening work. Right now, I try to dedicate 2 days per week plus time on weekends and evenings to CALZICO, and focus on my other client work the rest of the week.

At home, each person in our family also helps with CALZICO; our 13 year old with video and photo editing, our 10 year old with design input and fittings, and my spouse with additional responsibilities that I previously handled. I reserve a periodic ‘night out with mom/dad’, as a way to reconnect with each child; it fosters some of the best memories and discussions I have with my kids.

But it’s not all roses. There is a lot to juggle. Organized chaos tends to be my norm, as it is for many mom entrepreneurs I know. While preparing to launch CALZICO, I have to forego things; downtime, time with friends, travels etc. Happy to say that conquering laundry is now partly delegated to my tween and teen!

What advice do you have for other mom entrepreneurs?
Find grace! And give it freely to yourself and others. Mistakes and ‘misses’ are part of the gig. Three things I work to incorporate that help me are:
     

  • Creating small rituals to re-center and reduce stress (e.g. my morning tea or a walk when the house is quite). I try to remember that while there are things I may need to forego in order to achieve my entrepreneurial goals, adequate sleep, nutrition and laughter should really NOT be one of them.
  • I start my work day by identifying my three highest priority tasks and jotting them down. I’m a bit old school so I use a mini notebook for this (mine is literally 3×3″ so I can’t fit much more on a page). This keeps my daily ‘to-dos’ manageable. If I finish those three, additional tasks are a bonus. If I get off track, I go back to my list of three! I also keep an overall project plan posted on my bulletin board so I don’t lose sight of the overall path I’m on.
  • Try to connect with new people. Find communities. We’re all busy and I’m an introvert so this is a huge challenge for me, but when I meet new people, I am often surprised to learn of the path their life has taken – things they ventured into because they were listening to the ‘nudges’ in life, as I am. Give and get support. Paths cross if we make room for it.

And if none of these ideas work for you, scream into a pillow and try again. 

How do your market your business?
CALZICO will be predominately a direct-to-consumer online e-commerce store, so I have been and will continue to engage with local community feedback groups of moms and tweens, our brand blog, individuals and communities on social media (Instagram, Twitter, and Facebook), bloggers, and other media and influencers that align to our market. I expect to add Pinterest and Snapchat soon, too.

Where can we find you?

Facebook: www.facebook.com/calzico

Instagram: www.instagram.com/calzico

Twitter: www.twitter.com/calzico

Blog: www.calzico.wordpress.com


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Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Erica Blashill.

What is your business?
EricaLyn Designs

When did you start your business?
It’s been an ongoing process! I have had my online shop (ericalyn.net) for several years but the school plaid hat addition is only about a year old, although the idea was in place for a long time. I spent a lot of time perfecting the hat design to make it truly reversible and exactly how it looked in my head.

What services/products do you offer?
I create reversible hats with up-cycled fabric brims. I use mainly up-cycled school uniform plaid fabrics. Many schools don’t allow students to wear uniforms if they have any holes, snags or look worn out – so I put those uniforms to good use. And with each plaid hat sale from my website I donate $5 to a fund that purchases new uniforms for students in need.

How do you balance family and business?
It can be tough sometimes. Now that my kids are a little older, I find myself using my time at their sports practices to answer emails, research marketing ideas and sometimes even whipping up a hat or two. I also try to ask for their help & opinion on things so that they feel like they are a part of it. They have some great ideas!

What advice do you have for other mom entrepreneurs?
I find it helpful to make a list each morning of the top tasks that will immediately benefit my business. When I find myself distracted by something not on the list, I try to weigh whether it adds more value than those listed items. If not, I add it to the bottom of the list and get back to my listed tasks.

How do your market your business?
I am trying to do more with social media. I am active on twitter and I am working on Instagram and Pinterest to grow on those platforms. I am also reaching out to blogs and online groups that are relevant to see how I can work with them.

Where can we find you?

Instagram: instagram.com/ericalyndesigns

Pinterest: pinterest.com/ericalyndesigns

Twitter: twitter.com/ericalyndesigns

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Renee Hribar

What is your business?
Renee’s website is reneehribar.com

When did you start your business?
I incorporated my first biz in 1996 and am just transitioning my offline skills to the online space Spring of 2016.

What services/products do you offer?
I help service based mompreneurs have “the sales talk” with potential clients. They go from “oh no…not the sales part to…I know how to explain what I offer in a way no one in their right mind could refuse”

How do you balance family and business?

My number one tool is a pomodoro timer. As a mom we don’t usually get hours on end to focus on one task…but I can always steal 15-25 minutes throughout the day to add up to 8 pomodoros a day. Focused, laser execution of tasks leaves lots of time for creative money making thoughts.

What advice do you have for other mom entrepreneurs?
Take it one day at a time. Give yourself the patience you give your own toddler.

How do your market your business?
Primarily through Facebook and now through a collaboratively promoted e-magazine. 

Where can we find you?

facebook:  https://www.facebook.com/renee.hribar/

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Bess Blanco.

What is your business?
FRESH Start for Health & FRESH Start Coaching Community 

www.freshstartforhealth.org  – we share easy, family-friendly, faith-based ways to eat, move and think FRESH! (no fundamental health stuff there!) www.freshstartcoachingcommunity.com  – our coaching team is in over a dozen states and over 40 strong! We empower and educate coaches to share the FRESH Start message of hope and healing in their own communities, giving the coaches the opportunity to create income as they do!

When did you start your business?
Jan 2011 – at least, that’s when we officially released blog and began to build our focused business, which was called “The Intentional Lifestyle” then. I had been doing research and writing for blogs and magazines long before that!

What services/products do you offer?
1. On the FRESH Start for Health side, We hold Healthy Living Challenges with meal plans, daily guides and a LIVE coaching and support group (these are my FAVORITE!) I teach on-camera cooking classes and meal planning classes – we have a line of FRESH Start books (12 week Workbook, Fitness & Food Tracker and 14 Day Challenge Guide, a Grilling Recipe Ebook) with plans to add MANY more resources soon!

2. In our FRESH Start Coaching Community, we serve faith-based health coaches. We have a no-cost support group on FB (and membership on our website) as well as offer a low-cost Academy where we certify FRESH Start Coaches, and we offer a FSCC LIVE Support & Training Group that provides monthly training & support to coaches. We also have ready-made kits and printables available for coaches!

How do you balance family and business?
I don’t! ha! Not well, anyway! Hubby and I joke that we we run best on “comfortable chaos” and we just try to do our best everyday. I have an 18 year old son who started junior college this fall, and then 3 girls: 15, 12 and 8! The older 2 girls are doing their schooling from home by request, so I am working to balance and schedule that one too! I am truly learning to just BE in the moment I’m in – and to FOCUS on that one thing or person in front of me. It’s difficult many days as I struggle with a congenital back condition that causes daily pain (having major surgery to fix this in Oct!) and I deal with ADHD many times (and high anxiety some days!) I am living proof that IT CAN BE DONE! My worst day as a WAHM is still better that my best working outside my home for someone else (in my book!)

What advice do you have for other mom entrepreneurs?

1. Go easier on yourself! We mommy’s are WAY to hard on ourselves and it’s an unhealthy way to treat ourselves.

2. DON’T COMPARE yourself to other WAHMS – it has been my biggest trap some days! I would see how much others are getting done, or making, and I’d say “now, Bess, why haven’t you been able to do that yet?!” (Overachiever, anyone?! ha!) So wrong for me or you to do that to ourselves! It’s not fair to us anyway! Your life is YOURS ALONE, and looks nothing like anyone else’s. You can’t compare and still be fair to you (or them).

3. Take care of YOU FIRST! Eat FRESH, spend quiet time by yourself EVERYDAY, (even if it’s 5 minutes!) take a bath or be outside, or go on a walk or sip a drink over a book.IF you don’t, it will catch up to you anyway and the damage that happens from breakdowns can never be fully restored! SLEEP! Pleeeaasssee sleep more. Make time to make love (we don’t talk about that one enough in our world!) Drink more water (and maybe red wine!), less soda pop. Run on energy that you build DAILY (take vitamins, fresh air, eating right) instead of the crash-and-burn, fleeting kind that we sometimes go for! Get OUTSIDE and MOVE! Even a 20 minute brisk walk in the sunshine makes a HUGE difference!

How do your market your business?
Not well! hahaha I’m working on this one. Have always used blogs, social media, youtube, and now all the cool LIVE, on-camera options! But this is an area where I wish I had MUCH more time and effort available to focus! I’m FASCINATED by this part of our business, for sure! I’m making some good changes last half of this year to how I do it – getting back to a couple old-school methods (GOOD content marketing!) that has always worked and still does in the marketplace. You know, publishing REALLY GOOD posts to the blog, sharing on social media, sending faithful emails with MEATY tips, freebies and help for my precious oh-so-faithful followers and friends! What has kept my business afloat over the years is TRULY what I call “relationship marketing” and that principle is at the heart and soul of everything I do in FRESH Start – I try to SERVE FIRST, sell later.

Where can we find you?

facebook: 

FS Coaching Community – https://www.facebook.com/freshstartcoachingcommunity/

FRESH Start for Health –  https://www.facebook.com/freshstartforhealth/