Do you think that your business is too small to worry much about how it is presented online? If so, you are missing out on a potentially massive opportunity. Whether you are a solopreneur or a multinational company, all businesses need an online presence.

In the digital age, customers expect to be able to search for your company online and to find it. Nowadays, people are so dependent on the internet for their information, that if they don’t see your business online, they may assume that is has closed down. Research shows that the vast majority of shoppers, a staggering 87%, carry out their product research via the internet. This demonstrates that without an online presence, you could be making life very easy for your competitors that actively promote their businesses online.

While having an online presence does mean more jobs on your already massive to-do list, it also represents vast opportunities for your business. With the right digital marketing strategy, there is potential for your business to reach a far wider audience than you ever thought possible. Your customers will be able to engage with you far more easily via digital channels, enabling you to be more responsive to their needs. Likewise, you will be able to engage more with your customers, and show them what your brand is all about, what you represent and what you stand for. Doing this will help to build up your brand recognition and brand loyalty; both of which are important for the long term success of your company. 

So, that is why you should build up an online presence, but how do you go about doing it successfully? Read on for some useful tips:

Design a Wonderful Website

The only thing that is worse than not having a website is having a bad website. Your website is your opportunity to let your business shine; it’s your chance to show off what you have created to the world. Therefore, your website needs to be worthy of all the hard work that you have put into your business.

A website that professionally presents your brand doesn’t need to be incredibly expensive. Do your research to get an idea of the kinds of things that you do and don’t like about other business’ websites. Identify the elements that make them easy to use, and look out for the sites that immediately have you hitting the back button.

A professional looking website that keeps visitors reading it usually has several common elements to it. These websites have been designed to be easy to navigate and provide a positive level of user experience (UX), engaging content, high-quality imagery, and design. It is also crucial for your website to reflect your brand’s personality authentically. Otherwise, your site could come across as either dull or too artificial. Make sure that you take this opportunity to show just how amazing your company is!

Get SEO Friendly

SEO is the acronym on everybody’s lips when it comes to websites. If you have avoided diving into the world of search engine optimization so far, and are keen to keep avoiding it, then don’t worry too much. Calling in some professional help and outsourcing this part of your digital presence could be a good idea. Outsourcing your SEO to a company like will enable you to benefit from their knowledge on this ever-evolving area.

Essentially, what you want to achieve from your SEO is high search engine rankings in your industry. This helps potential customers find your business easily – which is not as easy as it sounds, and exactly why you may want to enlist some professional help!

Create Engaging Content

Have you ever heard the phrase ‘content is king?’ Well, it really is! It doesn’t matter how great your website looks if the content is a letdown; no one is going to hang around long enough to read it. Your content should echo your brand’s personality, and put a voice to your business. Your website content is the ideal way to let your passion for what you do shine through to your readers. Who knows? They may become regular customers.

When thinking about the kind of content that you should include on your website, try to look at it with fresh eyes. If you were the customer, what would you want to see on your company’s website? Blocks of text that are full of jargon? Or, interesting, informative content that is relevant to the site and broken up with engaging images?

If you have the time to do it, a blog section is a nice touch to have on a business website. If your website is in its early stages, you may want to start by populating it with more content on the core areas of the site before you begin blogging. Either way, engaging content is always the way to go.

Be Social

Social media is one of those things that people either love or hate. Whichever of these sides you fall into, there is no denying that it can be incredibly useful for businesses. The busy life of a business owner doesn’t usually leave much time spare. The problem with social media is that it can be annoyingly time-consuming. It’s this lack of time that often prevents small businesses from consistently posting on social media.

If you are struggling to find the time to post on social media, you could try setting aside an hour or so a couple of times a week to focus on it. Having a dedicated amount of time in your schedule to spend on social media will ensure that you don’t forget to do it. This method can also help you to make your posting more consistent. During the time you have allocated to social media, why not schedule in a few days worth of posts? This will get it out of the way and leave you free to focus on other things. 

Make use of the engaging content that you have on your website, and share some of this on your social media platforms. Doing this will help drive traffic to your website, and will also help your followers to get to know more about your business and your fantastic products.

Analyze It

Don’t forget to analyze the stats generated from all the effort you have put into boosting your online presence. Seeing how many people are taking the time to look at your website, or follow you on social media is a great feeling. 

Analyzing your stats, such as website page views, can become strangely addictive! Page views and social media engagement statistics provide a useful insight into what your customers like, and which areas you could improve. Over a period of time, you should be able to build up a comprehensive picture of your website’s performance. This will show which aspects are working for your business and which products seem to generate the largest amounts of interest. All of this information is a valuable way to spot trends and get to know your customers likes and dislikes.

Building up your online presence can feel like a lot of effort. However, the rewards that it can bring should more than make up for the amount of work that you put into doing it. If your workload is too much to give your business the online presence it deserves, why not outsource? An experienced freelance social media manager or marketing expert could help you to get your business noticed.