Your name and business name:

My name is Susan Hagen and my business name is LISU Wedding and Handmade Jewellery. I also sell on Etsy.

When did you start your business?

I started my business in April 2012 after doing an online business course from the London Jewellery School on how to sell online.  I had a part-time job at the time and my jewellery business is part-time too. I have been making jewellery for over twelve years now and I still enjoy making it.

What services/products do you offer?

I offer a bespoke jewellery service where you can tell me what you want me to make for you and I also make tiaras, hair fascinators, necklaces, pendant necklaces, wire wrapped pendant necklaces, wire weaved pendant necklaces, wire wrapped rings, bracelets and rhinestone quartz watch bracelets.

How do you balance family and business?

As I am working from home in my business, and both of my children are grown up now, I just work around things that need to be done.  I do not have a set timetable each day for what I do.  I tend to post on Instagram first thing in the morning and mostly every day.  When I have made new items of jewellery I try to photograph the items straight away but this does not always happen.  I then put the items of jewellery on my website and Etsy.  I sometimes work on my business at night and also at the weekend depending on what I am making.

What advice do you have for other mom entrepreneurs?

Basically if you have an idea of what to make and you think that it will sell then just go for it. You will not know if you will succeed or not unless you try.

How do your market your business?

I market my business mostly on social media now and Pinterest.  When I first started my business I had adverts in quite a few magazines such as Vogue, Craftseller and a few other jewellery making magazines.  I was never sure if this helped me make a sale or not and it was also getting too expensive doing the adverts. Now I use Instagram, Facebook, Twitter and Pinterest to market my business. 

My social media links are:

Facebook: https://www.facebook.com/LISUWeddingandHandmadeJewellery

Instagram: https://www.instagram.com/suzy068

Pinterest:  http://pinterest.com/LISUJewellery

Twitter: https://twitter.com/LISUSuzy068