Can you guess how long it takes for a person to form an opinion about your website?
The answer: 50 milliseconds.
In today’s oversaturated digital marketplace, consumers have come to expect the very best in performance from a website, and when their expectations aren’t met, they tend to move on just as quickly.
While a great deal of effort is placed on search engine optimization and other digital marketing techniques to attract prospective customers to your website, too many businesses fail to allocate enough resources to their actual web page.
In this post, we’ll look at three simple but important factors that can help you transform your website’s visitors from leads to customers.
Focus on Storytelling
Not only do you need a website that loads quickly, it is also important that you create a connection with your customers as soon as possible. Use images and videos to create a human face for your business and focus on creating engaging content that can keep prospective customers interacting with your website.
Create a Bold Landing Page
As we said above, people make their decisions quickly. In the past, all that was necessary was a clear, user-friendly layout in order to convince visitors to stay on your page. Using a bold, graphic landing page helps to establish the kind of company you are and can lend you legitimacy in the consumer’s eyes.
Remember, your aesthetics should represent the culture and personality of your business, helping consumers feel a connection. As Randall Zaitz says on Chief Marketer:
A classic or timeless aesthetic can convey that your business has a solid foundation and that it’s here to stay. A gritty aesthetic can show that your company is tough and can tackle any job. Ultimately, you want your website’s aesthetic to be a reflection of your business’s best qualities and values.
More and more, people are turning to their cell phones for Google searches in order to address urgent purchasing needs. That means the consumers that are most likely to purchase are using their mobile phones for their searches.
Here’s the catch, Google has started using mobile friendliness to help rank businesses in their searches. That is why it is so important that your website be compatible with mobile devices.
While many people spend their energy and resources attracting consumers to their site, it won’t do much good if these leads never convert to sales. By following these three simple web design guidelines, you can greatly improve your chances of converting your leads into sales.
The web design team over at ALT Agency really relish the 50 miliseconds rule and believe that to maximise and take advantage of this, that you:
- Have super quick hosting and clean code to ensure your website loads as quickly as possible across all devices whether that be desktop or mobile.
- Have a clear headline that highlights a strong value proposition to let your website visitors know they are in the right place
- Take them by the hand with a clear call to action button so that they know where to click immediatly to view your product or service.