Running a small business of any kind is a big commitment. From never-ending to-do lists to keeping up on all of your inventory and production, there’s a lot on your plate. And considering the fact that there are an estimated 28 million small businesses in the U.S., you’re not the only one facing these issues.

And in the 21st century, there’s one extra pressure on small business owners: the need for a professional online presence. If you’re reluctant to invest in a new website or social media marketing campaign, then you may be wondering just how important an online presence is?

The 2017 Small Business Social Media Marketing Research Survey reveals that small businesses in the U.S. now consider their self-published posts to social media, digital and real world advertising, and their own websites of the utmost importance when it comes to engaging existing customers and attracting new ones.

Despite those findings, the report found that the majority of these businesses are still spending an average of $100 or less per month on marketing tools. How do they do it? Simple. They have a great website to begin with. Here are a few reasons your small business should have a great website and online presence of its own:

 

  1. First Impressions
    Did you know that 94% of users cite website design as the reason they rejected or mistrusted a business? That’s right, your first online impression can go a long way in terms of attracting or repelling your customers. Your online presence should reflect the kind of experience you want customers to have when they actually visit your business.
  2. Window Shopping
    When you’re window shopping in a mall, you’re going to enter the stores with displays that are neat, stylish, and clearly display items you’re looking for. Your website should serve the exact same purpose for visitors.
  3. Customer Accessibility
    A website, unlike a brick and mortar business, is accessible 24/7. And after coming to your site, 50% of visitors will get their bearings with the navigation bar. If your website isn’t up to par, customers won’t have that accessibility and you may even lose them because of it.
  4. Increased Sales
    As previously mentioned, your website is accessible to customers all day, every day. Not only does that mean you can answer questions outside of normal business hours, but it also means you can sell product outside of those hours, too. The better your site, the more work it can do for you!
  5. Online Visibility
    Above all else, your website offers you online visibility. Why do you think all of those small businesses in survey used social media in addition to their own sites? The answer is always visibility. And the more visibility you get through your website and other online platforms, the better.

Running a small business isn’t necessarily easy, but that doesn’t mean it has to be a struggle every single day. In fact, the more effort you put into your online presence from the beginning, the fewer struggles you’ll have with marketing efforts in the future. What are you waiting for? Get started on your web design today.