It’s no secret that running any type of small business requires consistent reevaluation of current and existing marketing concepts and strategies. This is especially the case for spas and salons, which definitely need an “on trend” brand to succeed. Spa Business magazine reports that 83% of millennials — the generation that loves technology the most — go to a spa less than five times a year, which means there’s a major opportunity to speak to and engage these young customers.

So instead of cutting your losses and targeting an older demographic, there are plenty of ways to engage with a younger audience through digital media strategies. Here are just a few of 2017’s best millennial-targeted Instagram marketing ideas perfect for salons and spas.

Instagram Giveaways

For businesses related to the beauty industry, Instagram is a majorly beneficial social media site because it’s all about aesthetics. Get your spa and its services noticed by posting frequent before and after photos of any clients who are willing to share their results and experience. Every so often, create a custom hashtag, ideally with your business’ name to promote brand awareness. Prompt followers to use the hashtag in a response to a prompt, such as submitting a photo, sharing a spa experience, or creating a video. Then, choose a winner to receive a prize like a gift card or voucher for a free service. Not only can this cause the winner to become a longtime customer, but every contest entry is more free marketing for your spa.

Integrate Social Media Platforms To Maximize User Experience

Some businesses may see it as a bit too self-promotional, but it makes perfect sense to advertise your spa’s other digital media channels on a significant amount of its Instagram posts. People’s faith in a business rises when they see how connected it is to the digital realm. Not only that, but any follower of a follower on Instagram who sees and enjoys even just one post from your spa’s page can then stay connected through other channels without even having to look for them. An intuitive user experience is essential to any successful business tactic.

Communicate Seasonal Specials

Finally, it’s important to keep your spa’s Instagram updated with the latest specials or promotions, even if they change on a daily or weekly basis. Similarly, your spa should strive to constantly expand the products and services it offers. For example, cosmetic industry figures find that laser hair removal is the most popular aesthetic procedure for women under the age of 35, and is second only to Botox for women over 35-years-old. If your spa can offer these services and communicate related promotions in an engaging way that the audience can relate to, you’re bound to secure more long term customers.

Ultimately, understanding these ideas and applying them to your spa’s Instagram strategy is an investment into brand awareness and overall customer engagement and satisfaction. Don’t be afraid to experiment with different techniques that resonate with both millennials and older generations.