When starting a business every customer is a first-time customer. Before you can attract returning customers, you must establish a base of the first-timers. What are some strategies that will help you accomplish this?

1. Attractive web design is a crucial factor. When visitors are on your site, it needs to be visually appealing, easy to navigate and up-to-date. There should not be expired or non-working links and how to order should be easy and straightforward.

2. When you are just starting out, testimonials can be hard to come by but they are necessary. Personal follow up to your first customers soliciting feedback can be a great start. Putting testimonials on your site and social media pages can be a great way to encourage those who may be on the fence about placing an order. This can underscore the importance of quality customer service as well. Ensure that all of your customers have a good experience and would be willing to give you that positive testimonial.

3. Coupons can be a great way to build your network as well. A discount on their first order and/or in exchange for signing up for a mailing list can help extend your reach right away. CheekyTummy is an online store selling beautiful and functional accessories for mommies and babies. They offer things such as diaper bags, breastfeeding covers and bibs. They strategically attract new customers by offering 10 percent of each customer’s first order.

4. Also, be sure not to neglect social media marketing. It can be overwhelming and difficult to get a grasp on, but it is important to have a social media presence. It can hurt you not to have a Facebook page for your business. It’s a great way to get those awesome product photos viewed more, it’s a great way to expand your network, and it’s a great way to promote sales and specials.

What are some other ways that you’ve attracted first-time customers?