By Prerna Malik
Have you been struggling with a Facebook page that looks like a ghost town?
Do your posts reach next to no one?
Does it seem like your fans don’t “like” you even though they like your page?;)
Well, then, my friend, I have just the solution for you – seriously simple but superbly effective ways to boost engagement organically on your Facebook page, like, right now!
1. Ask a Question, But Not Any Question
Yes, everyone asks questions, but do they get answered?
Um, not really?
The idea is to ask a question that your audience will LOVE to answer, will want to answer, will jump over each other to answer. You get my point, right.
How do you know which question to ask then?
You spend some time understanding what your audience specializes in. You play on their strengths, you focus on their needs, wants, desires and then, you ask.
So, spend some time identifying what your audience would love to share, ask, know, find out and then, ask? Also, make your questions interesting. You can share a snippet, a fact, a photo even, and then, ask a question.
2. Share a Photo, But Not Any Photo
Photos, too, are really popular with Facebook fans and tend to go viral fast. But again, don’t share just any photo.
Share one that your readers would relate to. Share one that stirs up emotions. Share a photo that would spur your readers into action.
And yes, don’t forget the call to action. Ask your readers to like or share the photo should they agree with what it depicts.
Tell your fans what you’d like them to do and chances are they will. They are your fans, after all.
3. Take Your Community Behind-the-Scenes
This is a fantastic way to show the person behind the page, so to speak. You can combine the photo idea in the point above and share a photo of one part of your home office every day.
At the end of the week, you’ll have a nice little album that readers can look at and know more about how you do business.
4. Host a Giveaway or a Contest
The evergreen. The favorite for every online marketer. The Facebook contest.
First things first, run the contest in accordance with Facebook guidelines. You can read the latest guidelines here.
Make the contest or giveaway simple and fun to enter and have a prize that your tribe will love.
5. Answer, Share, Invite
Finally, make sure that your fan page is a place fans would want to congregate and commune at.
Make it inviting. If there are comments, acknowledge them. If there are questions, answer them. Invite people to share by asking them to do so.
Make your online presence an engaging one just as you do in real life.
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When she isn’t socializing online, Prerna Malik and her husband work together at Social Media Direct offering gourmet content and community management solutions for time-starved business owners. She can also be found at The Mom Writes, sharing their life with their daughter, Manini, and simple ways for busy moms to do more with less.