Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!
Today’s mom entrepreneur is Kim Delgado.
What is your business?
KD Novelties Personalized Children’s Books
When did you start your business?
What services/products do you offer?
We publish personalized children’s books, music and gifts.
How do you balance family and business?
Take it one day at a time. Create a daily schedule and task list and keep myself organized with the business and family life. I basically project manage myself with business duties and family duties. I give each task a priority number so if I don’t get to the low priorities that day it will then become high for the next day.
What advice do you have for other mom entrepreneurs?
Be patient with your business and don’t rush into anything. Know that with time everything falls into place you can’t be a success overnight. It takes time to market your business and gain brand awareness and as long as you understand this and accept it, it won’t drive you crazy. Family comes first then the business but it is very possible to keep them both balanced daily. I recommend getting another person to help (maybe a family member since funds can be low) keep you accountable. It can get overwhelming if you do it all yourself, you need to pace yourself. It can be small tasks for the other person such as helping you pack your products or entering your transactions into your system so you can focus on other things.
How do your market your business?
I currently market my business via search engine marketing (google adwords), social media, blog posts and reviews, some magazine features and local events. We also do some online advertising via selected websites.
Where can we find you?