Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Karen Shamey.

What is your business?
Fashions For Your Little Ones

When did you start your business?
I left my full-time job 10 years ago when I became a mom but I wanted to do something from home to help support my family. I adore baby clothing and I have always dabbled in photography. An online children’s clothing store was a perfect fit for me. I am able to work around my children’s schedule which is very important to me.

What services/products do you offer?
My online store carries special occasion clothing and accessories for babies and children including smocked dresses, Christening attire and delicate knit sets.

What advice do you have for other mom entrepreneurs?
I would tell other mom entrepreneurs that networking is a must. Get your company’s name out there. Pass out business cards, start a Facebook Page. Maybe look into joining a small business group. There are organizations and clubs for every field of interest out there.

It’s important also to know who your customer is. If you are trying to reach other moms then put yourself in front of them. An example: In my community there’s a week-long semi-annual kids consignment sale. They offer table space to mom owned businesses for a reasonable price.
For someone looking to start a business I recommend trying to find a good match for yourself. I do believe people can do anything they put their minds to but it’s not always fun trying to put a square peg in a round hole. I love baby clothing but I am not good at sewing and crafting. Making baby clothes was never a good option for me. I have a friend who is a homeschooling mom. She loves to crochet. She and her oldest daughter started a small business together, selling the things they make on Etsy.


How do your market your business?
Since my business is online, I promote my business via Facebook networking and advertising. I also, periodically, do a little niche magazine advertising. You will also find me on Pinterest.

Where can we find you?

facebook: www.facebook/fashionsforyourlittleones.co