To make a significant sale, you need to get your clients engaged in what you have to offer and the best way to do this is by communicating with them.

But how do you bridge the distance between potential clients and a deal? Thanks to the online world, there’s an ever-increasing number of tools that can be used to secure sales, with specific technology and platforms catering to different needs.

Read on to find out how to land a big sale with the help of the internet

Start with a professional website

The internet provides great opportunities for businesses to present their products to the world, as it acts as a virtual shop front, but remember – first impressions count.

It’s more than likely that the first thing a prospective client will do is Google your firm to try and find out more about what you have to offer and conduct some background research before deciding to part with their cash.

Making sure your website is up-to-date with plenty of accurate content, therefore, is a great way for them to see how professional you are and how dedicated you are to your business. And if you have an e-commerce section to your site, even better – that way people can buy from you directly.

If you find this too complex to handle yourself, enlist the services of a professional content marketing organization – it’s an investment rather than an outgoing.

Use social media

Making the most of social media sites such as Facebook, Twitter and LinkedIn isn’t an option these days, it’s a must.

Not only do these platforms offer a direct link to consumers and clients, they’re also a chance for your firm to show off its personality and keep people abreast of news and offers.

At the same time, social media sites also allow customers to get in touch with you quickly and easily and with millions of users on each, if you didn’t tap into such a wide-reaching audience base, you’d be mad.


Conference calls allow three or more individuals to participate in a phone conversation and when it comes to using the service to close sales, there are many advantages over face-to-face meetings.

First of all, it allows you to reach out to clients in a more personal way than emails, phone calls or social media.

And not only is teleconferencing a cost effective method of meeting, but prospective clients will be impressed by the efforts your business is making to be carbon neutral and eco-friendly. On top of this, no time is being wasted commuting, something which is particularly important if your employees are preparing for a sales pitch.

If you have multiple representatives presenting a pitch to one client, the individual talents of each can be used to close the sale during a teleconferencing meeting without having to weather the costs of sending each to a face-to-face rendezvous across town, for example.

What’s more, as the technology allows you to make low-cost international calls, the opportunity for global growth is more realistic.