Wendy Armbruster Bell started her business, Snugabell Mom & Baby Gear Ltd. in January of 2008.

She offers a wide variety of products geared toward breastfeeding moms, including; PumpEase hands-free pumping bras, PumpEase Wet Bags, Through a Child’s Eyes Keepsake Colouring Book, Do Not Disturb door hangers, Breastmilk Storage Guidelines fridge magnets and the Toni Collection “bump, breast & beyond” line of products.

When asked about how she balances work with life, she gave a straight forward answer. “I honestly cringe when I hear the term “life balance”.  In my opinion, it doesn’t exist for mom entrepreneurs. I no longer strive for it as I believe it is just another way for us to set ourselves up for failure. My business and family life overlap. Sometimes one or the other gets more or less attention than it should. So be it.”

After five years as a mom entrepreneur, she tells others to make it a priority to build a stellar team. The most successful people are surrounded by other successful hard workers.

Snugabell is primarily marketed online and through word-of-mouth. You can visit their website here.