By Terri Fry Brukhartz

If you calculated how much time you lost or how much stress it cost to clean your house, you might hire a housekeeper. Then you could focus on keeping clutter in check and enjoy your free time a little more.

That’s why outsourcing makes so much sense—you get to do what you do best (and love to do the most), and outsource the rest. Then use the extra time to focus on growing your business which not only pays for the outsourcing, but hopefully puts a little extra in your pocket, too.

Businesses of all sizes are recognizing the need to spend more time perfecting their area of specialization and building better relationships with their various stakeholders—and less time on administrative and business processes that are more generic.

Rationale for Outsourcing

Outsourcing can maximize the efficiency of all of your resources—people, time, money and energy—because you and your staff can focus on the primary purpose of your business and use your unique skill sets. In the meantime, other companies with different primary purposes and skill sets (e.g., accounting, human resources or information technology) can do what THEY do best. It’s a win-win situation for everyone.

The resulting ability to be laser-focused on your specialization enhances and increases your credibility, too. You become more attractive to people who are looking for the precise solution that you offer.

An Outsourcing Attitude

Outsourcing requires an attitude shift and a willingness to surrender some control. It can feel uncomfortable at first, and that’s what leaves some people stuck at the same level year after year.

Examine your hesitation; what are your concerns about outsourcing? Here are some common objections:

Offshore concerns. A lot of outsourcing is done at the local or national level, but more and more is accomplished on foreign lands. Perhaps you’re concerned about language barriers, health and safety standards, work quality or the impact on the U.S. economy.

Reputation. Business owners may worry what their customers, clients, staff and other stakeholders will think about their decision to outsource. You may also be concerned that the outside specialist will make some error that will harm your reputation.

Security. Companies may not be sure how to protect their intellectual property and other key data from fraud, tampering and other damage.

With each of these concerns and any others you may have, spend a moment to answer the question, “What’s the worst thing that could happen if we outsourced?” and then ask, “If that happened, then what?”

It can help to express catastrophic worries to see if they’re valid. Many businesses have outsourced successfully and made mistakes that you can learn from. Do your research and put your concerns to rest.  

Terri Fry Brukhartz, LCSW, CPCC, has been helping business professionals make more money, do what matters and thrive on their successes since 2001. Coach Terri began her career in 1982 working for advertising agency Leo Burnett and the internationally acclaimed TV conglomerate, CBS.  In 1987, Coach Terri started The Fry Group, Inc., a publishers’ representative firm. Clients included Details Magazine, Men’s Health, and Harvard Business Review. With her husband, two kids and a dog in tow, it’s a wonder Coach Terri has enough time to get everything done! She resides in Chicago but works by phone with entrepreneurs around the world. Feel free to contact her by e-mail or call 708-386-0500.