By Jennifer Covello

Moms do a lot. We’re the ultimate multi-talented multi-taskers. But there are times when we need to throw off our multi-tasking hats and call in the troops. This applies not only to parenting but to our businesses as well.

On a daily basis, moms do everything from getting the children dressed to preparing meals to homework help to activity planning. Each of these tasks requires a slightly different skill set. As would be expected, there are moms who are better at some of these tasks than others. For example, if you are a mom who loves to cook, then it’s likely that meal planning is a pleasant experience. For those moms who would rather get a bikini wax than plan and cook a meal, like me, this is not so pleasant.

I am in awe of my mom peeps who can plan their child’s birthday party at home complete with a yummy meal and healthy snacks, fun and creative activities, and cool party favors.

Clearly, these moms have a creative talent that enables them to do these very cool, interactive activities. I do not posses such a talent. For me, this is too much pressure. There are expert party planners and party locations that can do this much better than I can.

We all have gifts and talents – things we are really good at that we should continue to do on a regular basis because it’s easy for us. This holds true for parenting as well as being a small business owner. The reason you went into business is because you had a passion – a gift or talent that comes so easily to you that you never even think of yourself as “working” but rather “playing”.

But – as we know, in order for a business to succeed, there are many tasks that need to be done in addition to sharing our gifts and talents. There are websites to be built, finances to manage, marketing to be created, or even business plans to develop. Not every mompreneur possesses the abilities to do these tasks. But we may force ourselves to do them either due to budget constraints or simply due to the “moms can do it all” mentality that we all have.

However, what ends up happening is that we spend all of our time on tasks we don’t’ know how to do which leads to us getting more and more frustrated, which then diminishes the passion we had when we started the business. Can you see this is a lose-lose situation?

This has to change. Why? Because you are wasting your time. What?

That’s right. You are wasting precious time every hour you spend trying to figure out how to grow your business with social media when you can barely turn on your laptop. Or wasting days on end writing a press release or struggling with Quickbooks. Your time is better spent on your own creations – whether it be expanding your product line or writing an inspiring blog entry, or simply providing the best massage ever.

Do you attempt to fix a leaky toilet or do you call a plumber? Do you reshingle your roof or call in someone who does this for a living? The same principle applies to mompreneurship. If you concentrate on doing what you do best and hire people who can do the rest, your business will not only grow, but it will flourish. Yes, this requires some investment of time and money, but that investment is going to pay off ten-fold as you are able to focus on the things you do well and let others help you do the things you can’t.

This is a tough concept for some moms. Many of us want to do it all – to be the perfect mom. However, this goal is not only unrealistic; it undermines us and our true vision for ourselves and our business.

It’s ok to ask for help. It’s ok to have your kids or spouse do some of the chores. It’s ok to order out once or twice a week. It’s ok to hire an accountant, and SEO expert, a PR person. Maybe you can’t use them full-time, but even having their assistance on a part-time basis to start will do wonders for your business and your motivation.

You hear so often that women business owners don’t think big enough and that’s why they don’t succeed. They get stuck in small dreams because they can’t see how they can accomplish anything larger. I want to encourage you that in order to dream big, you have to plan big. Planning big means asking for and receiving help.

You don’t have to do everything yourself. You just have to do what you do best and hire the rest.

Jennifer Covello  is The Purposeful Parent, an award-winning author, blogger, creator of Frittabello baby gifts and mother of two children. With her unique perspective on parenting coupled with her sense of humor and vast experience, Jennifer is able to relate to a variety of women and the daily challenges they face as a mom and business owner. Jennifer has been featured on both radio and TV programs for her insights about her journey from corporate “cubicle dweller” to “mompreneur” providing helpful tips and inspiration to moms and dads alike. Most recently she was on Better Connecticut Weekend Edition where she provided tips on overcoming SuperMom Syndrome. Jennifer is a native of Long Island, New York and had a corporate career in IT and Marketing. She holds a B.S. degree in Management Information Systems from Indiana University of Pennsylvania and an MBA in Marketing Management from Pace University, New York.