Anastasia Valentine started Sandbox PM, an idea to launch company in 2011. Her business helps all size businesses from solopreneurs and entrepreneurs to billion dollar companies bring their ideas to market.
“We can parachute in for a specific task to save the day or act as a part of an extended team to deliver end to end services including ideation, product/strategy validation, marketing, creative, PR and launch events,” Valentine said.
According to Valentine, her business is very much an extension of who she is as a person. “While it is my professional life it is very much a part of every aspect of what I do including being a mom and vice versa.” She said that balance isn’t an act for her, it’s part of what she does every single day.
“I make sure that my family has dedicated time every single day even while I travel. As a business owner, I can take a day off to be with the children or attend an event with them without asking for permission from an employer.”
To other mom entrepreneurs, Valentine encourages them to set measurable and realistic goals. “Be honest with yourself,” she said. “And, indulge when you need to rejuvenate.”
Valentine markets her business by word of mouth, social media, online advertising, speaking engagements and referrals. You can find her online here.