Eluka Moore is the mom behind Bread and Butter Publishing, LLC. She created her privately owned self-publishing company in March of this year. The company recently launched a brand new recipe adventure book series called Kitchen Club Kids (TM). Their first book is called End of the Rainbow Fruit Salad, which is available through their website.
Here is a little about the book: Ideal for early child development, End of the Rainbow Fruit Salad uses the art of cooking, colorful illustrations and critical thinking lessons to make learning both educational and fun for kids. From counting and colors to food exploration and fun problem solving, this Kitchen Club Kids’ book gives parents a reason to start cooking and helping to establish healthy eating habits at a young age. As an added bonus, each story features a rhymey-good-timey recipe that can be prepared in the kitchen by cooks of any caliber.
Moore admits that her family is her first priority but that there are always challenges when juggling being a mom and a professional. “I have a great support system in my husband and family that allows me to find a healthy balance between raising my son and keeping my professional side alive,” she said. “When you find things that you are extremely passionate about, you are constantly motivated to do great things and achieve success, whether it is your family, your business or both.”
When asked what advice she’d give to other aspiring mom entrepreneurs, she said, “Follow your heart and never give up. Before I took on the role of full-time mom, I had a demanding career in advertising/marketing. While pregnant, I knew I wanted to find that balance between my professional side and taking on this new challenge of being a mom. So, I followed my heart and left my demanding career behind. Looking back, it was the best decision I made because it gave me the opportunity to raise my son and focus on developing Kitchen Club Kids with my talented business partners. My hope is that Kitchen Club Kids will encourage parents to start cooking with their kids because of all of the learning opportunities available in the kitchen and help establish healthy eating habits.”
To market her business, Moore utilizes a variety of resources. This includes social media, word of mouth, website, public relations, tapping into strategic blogger communities and networking. As we continue to grow, we will also be exploring the use of traditional forms of advertising such as online advertising and print.