I’ve seen it happen but it’s never affected me personally before: a blogger gone…bad.
Have you ever seen a blogger bad mouth a business on Facebook or Twitter? It sets you back a moment, doesn’t it? Much like the gossips in high school you wonder, “Would they talk about ME like that?” You can bet they would, if you found yourself on their bad side.
Just this week a client of mine emailed to tell me that a blogger had blatantly bad mouthed the business on twitter – naming her by name. If you wonderful bloggers out there wonder what gives bloggers a bad name, this is one of the factors: no discretion, lack of professionalism and no tact.
Here’s a much better option:
If you are a blogger, and you were disappointed or let down by a business/service, email them. Talk it through and explain what you found to be annoying or silly. Give them a chance to explain, as you may have misunderstood or you might have read through the information too quickly. There have been many times that I’ve replied to a business or PR rep asking for more details: “I’m sorry but I didn’t quite understand. Are you asking me to promote your client without attaching a review or giveaway to the post? You are seeking a dedicated post, then? Is that right? If so, we no longer offer dedicated posts for free. If you wish to attach a giveaway or review, however, there are a few options we can discuss. Otherwise we consider this advertising and there’s a nominal fee to advertise on our site or blog. Thanks!”
It may have annoyed me to think that the PR rep was asking me to post all about the business without offering anything in return (a review, a giveaway, a free code for membership, some tweets about my site, etc). However, I would never tweet, “Hey! So-and-so needs to learn a thing or two about pitches! Get a life you big loser.”
How incredibly rude and distasteful that would make me appear! Not to mention the damage it could do to the business.
Moral: Think before you tweet. Don’t burn bridges that you may need to double back and cross some day. In twitter land the “objects are much closer than they appear.” We are all in each other’s back yards here so keep watch and do your best to get along with your online neighbors.
That’s what mature, grown-up business owners and bloggers do.
Shara Lawrence-Weiss has a background in education, early childhood, special needs, freelance and marketing. She owns various websites including: Mommy Perks, Kids Perks, Personal Child Stories, Early Childhood News and Resources and Pine Media (co owner). Shara is an active member of her town charity group and a Library Board Member. Learn more about her at Mommy Perks.