Allison O’Kelly, Founder and CEO of Mom Corps.Meet Allison O’Kelly, founder and CEO of Mom Corps.      

Market Mommy:: When and why did you found your business?

Allison:: I started Mom Corps in 2005 just after the birth of my second child.  I personally needed a flexible work schedule and began doing some contract accounting work.  I quickly realized that companies were looking for flexible experienced talent and there were many other women like me who needed flexibility.  However, neither knew how to find each other.  It seemed like a huge unmet need and I decided to match these companies with these professionals, and thus founded Mom Corps.

Market Mommy:: How long did it take before you felt successful?

Allison:: Success is a relative term.  I feel we are achieving success, but we are not there yet.  If we were there, we wouldn’t need to continue to plug along!

Market Mommy:: How do you define success?

Allison:: There isn’t one definition.  We have built a brand successfully.  We have launched a concept successfully.  We have launched a franchise program successfully.  We are now growing our business.  There are many goals along the way and these small successes eventually lead to great success!

Market Mommy:: How do you balance parenting with running your business?

Allison:: I am able to work from home and control my schedule.  That said, I work many hours but am able to adjust as needed for my family.

Market Mommy:: When did you break the six-figure threshold?

Allison:: In our first full year of operations… 2006.

Market Mommy:: What business strategies contributed to your success?

Allison:: We were very focused on our brand and our goals and did not stray.  In addition we were and are very “scrappy”. 

Market Mommy:: What specific marketing efforts really paid off for you?

Allison:: Our best marketing has been word of mouth and PR.  We find these are the least expensive and most effective methods.

Market Mommy:: What advice do you have for moms who are just starting out on their entrepreneur adventure? 

Allison:: You get what you put into it.  If you are doing something a few hours a day you can’t expect to have a great success.

This post is part of a new series on Market Mommy, Achieving $uccess. These posts detail the journey these mom entrepreneurs have taken to reach sales of six figures and beyond. How do they balance it all? What strategies have worked for them? What advice do they have for you, the new mom entrepreneur? Follow our blog for many more Achieving $uccess stories in the near future.