Market Mommy:: When and why did you found your business?
Candi:: My nanny experience actually goes way back. I was a nanny for a family with five children, which included newborn twins. After becoming a nanny and working in a nanny agency for several years, I purchased the successful Nation-Wide Nanny Placement Agency. After finding that we needed to expand, Nannies4hire.com, Babysitter4hire.com and Care4hire.com was born. Nannies4hire.com was stated in 2002. Babysitters4hire.com was started in 2008 – which merged into Care4hire.com in 2009.
Market Mommy:: How long did it take before you felt successful?
Candi:: I felt I had success when we started working with the Dr. Phil Show and with TLC’s Jon and Kate + 8.
Market Mommy:: How do you define success?
Candi:: Success can be defined in several different ways. Whether it is success with your own children or success in your own business; every person has a different way of measuring success. I define success when I am happy or pleased with what has been accomplished.
Market Mommy:: How do you balance parenting with running your business?
Candi:: As a mother of two busy boys I tend to simplify my life by hiring a nanny. With running three businesses I find great success with my nanny being an extra set of hands. Besides childcare, she also helps with laundry, grocery shopping, homework and meal preparation. I can’t imagine my life without a nanny. When I return home after work, the house is in order, the meal is in the oven, the homework is done and I can spend more time with the children.
Market Mommy:: When did you break the six-figure threshold?
Candi:: It takes years and years to grow a business.
Market Mommy:: What business strategies contributed to your success?
Candi::Our goal is to find every family the right caregiver, not just any caregiver and offer caregivers an enjoyable experience. Our business thrives on customer service. A good amount of our business has been built on referrals and repeat clients.
Market Mommy:: What specific marketing efforts really paid off for you?
Candi:: We worked with TLC’s Jon & Kate + 8; helping them find a nanny for their family. Nannies4Hire.com has been named as one of the INC500, by INC magazine, is the recipient of the Mom’s Choice Award and the 2010 Nebraska Distinguished Entrepreneur of the Year Award and is an ongoing media resource for television, radio and online organizations including ABC’s Good Morning America, CNN.com, The Dr. Phil Show and ABC’s Supernanny, to name a few.
Market Mommy:: What advice do you have for moms who are just starting out on their entrepreneur adventure?
Candi:: When things in business don’t go the way they should, don’t give up and stay positive.
This post is part of a new series on Market Mommy, Achieving $uccess. These posts detail the journey these mom entrepreneurs have taken to reach sales of six figures and beyond. How do they balance it all? What strategies have worked for them? What advice do they have for you, the new mom entrepreneur? Follow our blog for many more Achieving $uccess stories in the near future.