Many websites and publications that offer advertising space offer an advertising kit that includes demographics. These demographics give you details about their viewers and readers. It is great insight into your potential audience.

Make sure to take these demographics into consideration before purchasing advertising. They can give you information on age, sex, income, education level, size of household, number of children, geographical location and more. This vital information can help you determine if that particular venue is a good place to spend your limited advertising dollars.

For more definitions, visit our Quick Reference page on!