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5 Reasons Why Your Small Business Is Losing Money

As a small business owner, your budget is everything. Even the slightest deviation can have a major impact on your other finances. So when you find yourself losing more money than you’re bringing in, it’s time to get down to business and figure out what’s wrong. There are many reasons why you could be losing […]

3 Helpful Tips For Starting and Running a Successful Franchise

Running a successful business requires hard work, extensive research, and financial backing. Running a successful franchise requires even more, but the rewards can be that much more significant. With over $800 billion in annual sales, 50% of all consumer purchases are made through a franchise, a number that will likely increase to as much as […]

How do These 3 Travel Influencers Stack Up on Social Media?

According to Upwork’s 2018 Future Workforce Report, 38% of hiring managers predict that their employees will work predominantly remotely in the next 10 years. The simple fact is that many millennials are meandering from the nine-to-five office grind in favor of making a living for themselves by doing what they love best — traveling. These […]

Avoiding Copyright Infringement: 3 Tips for Marketers

Online marketing is absolutely essential for businesses to build their brand, especially in today’s digital world. In fact, 45% of companies say content marketing is “highly integrated” into their SEO strategy. And between 70% and 80% of consumers look up a company online before deciding to make a purchase from them. But when it comes […]

West Elm Excels at Branding But Struggles With Customer Service

No matter what kind of business you run or its size, you can’t exist without the people who are willing to spend money on your products or services. Thus, it makes sense to cater to their needs. After all, there’s a reason why “the customer is always right” adage continues to endure (much to the […]

Are You Telling Customers Your Success Stories?

It’s an incredible feeling for a business owner to buy a new piece of equipment or offer a new service. It means you’re growing your assets, your expertise, and your client base. But are you properly making your customers aware of that growth? Use these milestones as solid advertisement, but make sure you’re appealing effectively […]

What You Can Learn From Ben and Jerry’s Marketing Via Activism

Culture critics and marketing moguls agree: today’s Millennial consumers want to support businesses who take agreeable environmental and political stances. Just consider the bold decision by Nike to feature controversial Colin Kaepernick in their newest ad campaign. While a backlash from disappointed Nike merch owners has been apparent in social media posts showing burning shoes […]

Momtrepreneurs: 4 Tips for Growing Your Small Business

As a small business owner, you understand that there are essential items and practices that will lead to your larger success. However, you may not know exactly what those things might be. Every business is different so the exact application of certain strategies might differ from company to company, but the technique is pretty consistent. […]

Go Green While Making Green With These 5 Eco-Friendly Business Ideas

There are nearly 28 million small businesses in the United States, and more and more start operating each and every day. If you’ve always dreamed of becoming an entrepreneur and starting your own business, why not provide a product or service that benefit the Earth at the same time? There are countless business ideas centralized […]