The HR

As the team grows, so too does the amount of management and admin work that it needs. HR needs, including managing employee records and payroll, will swell over time. You can handle it in house by hiring your own experienced HR reps and buying HR software to help automate the time-consuming parts of their job, but outsourced HR services can help you transition to that hire without taking on all the costs immediately.

The more you get your business on track, the more duties and responsibilities you tend to pick up along the way. It becomes clear that it’s enough for you and your team to do alone, but does that mean you should expand your workforce? Instead, we’re going to look at which duties might be better and more cost-effectively handled with a little help from your outsourcing friends.

The admin stuff

Virtual assistants are becoming a much more commonplace member of the team. From taking phone calls to managing your schedule, they can help take some of the organizational strain off a business owner. Since they work remotely, they can be extremely cost-effective, too. If you feel like you’re being buried under busy work and you want more time and freedom to work on what’s most rewarding and profitable, a little help from teams like Smart PA could be what you need.

The IT

Your tech grows right alongside your business as more of your team are doing more things on their digital technology hardware. That hardware takes a lot of work, from creating networks to securing devices to fixing sources of downtime. IT support from teams like Frontline, LLC can help you meet all those duties if you don’t have great enough needs to justify hiring a full time in-house IT team. You might want to transition in-house eventually, but don’t simply leave your IT needs to your employees if you don’t think you need your own support team just yet.

The accounting

While some outsourcing partners help you delegate existing work or meet growing demands in the business, others, like accountants, are an occasional necessity. Outsourcing your accounting ensures that your books are kept as organized as possible, offering you real insight on the financial state of the business. What’s more, chartered accountants help you stay tax compliant, so it’s not worth the risk of not working with them.

The marketing

Unless you have plenty of your own experience in marketing, branding, and advertising, it’s safe to assume that you might not know the best way to engage your audience. Marketing is outsourced by the vast majority of businesses, allowing you to develop your brand and a strategy that your team can pull off without needing that training and expertise.

When outsourcing, you need to seriously consider your needs. Are you outsourcing work that is enough to fill an in house role? Are you in danger of missing goals, or even becoming noncompliant with regulations if you don’t outsource? Consider every choice carefully, but know that outsourcing is a helpful tool that can ensure you stay on top of all your duties


The thought of starting a business is one that excites us all. Unfortunately, the fact that it usually takes a long time to establish the venture is often enough to drain that enthusiasm. Let’s face it; most people cannot afford to wait years for success due to other financial commitments.   

There are ways to fast-track your way to profitability, though. Once you’re earning some money, the journey ahead will feel far less daunting. Here are three simple ways to make it happen.

#1. Focus On Your Customers

Whichever way you look at things, success and failure will hinge largely on the customer responses.  If you can get them on your side at an early stage, they can become your greatest asset. Not least because testimonials and referrals will see your client base swell at a rapid rate.

Several steps can be used to put customers first. From using intense market research to upgrading your client care game, all positive moves will be met with a positive response. While the products and services are still crucial, this will give you a far better starting point. Better still, it should direct you to better long-term results too. This can only boost your hopes of sustainability.

Consumers have greater expectations than ever, and will know whether you’re sincere or not. Make sure your mindset is built to serve their needs. Otherwise, you will struggle.

#2. Take On An Existing Brand

Even when your products and services are of the highest class, it will take time to win over new clients. However, when you carry on the traditions of a brand that they already know and trust, it becomes a lot easier. This is essentially your chance to leverage success from the brand history.

Buying out a brand isn’t as challenging as you might first fear. For example, you can visit to learn about the latest dental business listings. Whether you are a skilled dentist or just want to take on a managerial role, this can be a fantastic solution. Another option is to open a branch of a big franchise. Many of the global giants offer these opportunities.

The costs are smaller than you’d probably first fear. When you take the potential savings into account, along with the timeframes, it becomes a very attractive prospect.

#3. Get Private Backing

A lack of funding is normally the main reason for taking it slow. This is particularly true in today’s environment thanks to the difficulties associated with getting a bank loan. So why not get a private one instead?

The support of a private investor won’t only increase your capital. It’ll additionally provide you with their expert opinions as they’ll naturally want you to succeed. Visit to find the biggest and best investors for your project. Alternatively, you could turn to crowdfunding exploits instead.

A strong starting capital doesn’t solve everything. However, you do need to spend money to make it. Having it in the first place can only have a positive influence.


Being able to both set and then smash your business goals is essential if you want a successful business. Setting goals can be tough for some people, as they don’t make them specific enough and it can mean procrastinating on doing what it takes to meet those goals. Once you have set the right type of goals, you will then be able to come up with ways to best meet your goals. Let’s take a look at a few ways you can do this below:

Make Your Goals Specific And Actionable

First of all, you need to make sure your goals are specific and actionable. For example, saying you want to raise money to start your business is not specific enough. You should have an idea of how much money you need to start, when you want it by, and an idea of how you might go about getting the capital. By being specific, you can then break down the steps it’ll take to reach the goal, making it actionable.

If you already have goals, take another look at them and make them as specific and actionable as you can.

Make Sure Your Goals Motivate You And Your Team

Your goals should motivate both you and your team. This way, you’ll keep up morale and feel more motivated to continue working towards them. Word them in a way that is positive and uplifting so that everybody feels good about what you’re working towards.

Ensure Everybody Is On The Same Page

You need to make your goals clear to everybody in your business, however small or large. People should have well defined roles so they know exactly what they are supposed to be doing, and they should know how this contributes to the whole. People will be far more likely to help you grow your business and get to where you want to be when there are no crossed wires.

Create An Action Plan

Once you have your goals set, coming up with an action plan will help you to ensure you’re moving towards them effectively. You could consider getting your team involved in the plan, as they may have insights that you do not. A business plan is essential, so if you don’t have one of those yet, now is a good time to create one. You can work backwards from the end goal when you have a business plan, so consider this.

Free Up More Time To Spend On Your Goals

Figure out how you can free up more of your time and resources to spend on your goals. For example, automation and outsourcing are two very effective tools for businesses. There is such a thing as outsourcing and automating too much, as it can take that personal touch out of your business. Things like managed IT services however, can usually be outsourced with no issues and you should find you save so much time.

Review Your Progress And Stay Flexible

It’s important to review your progress periodically, and be prepared to change things if you need to. Staying flexible in business is imperative, as things change so quickly!

Have your sales slumped, have subscriber numbers tailed off, or have you stopped hearing from companies you supplied or worked with in the past? If your performance has plateaued, it’s crucial to get back on track as quickly as possible. It’s not easy to run a successful business, but there are ways of picking up pace and getting back in the game if things aren’t going your way.

Improving efficiency

When you manage a company, no matter how big or small, efficiency is key. If you can work efficiently, you’ll not only save yourself and your employees time, effort, and money, but you’ll also provide a more positive client experience. Think about the customers you have now, and the processes they have to go through to order a product, find out more services, schedule appointments or make a payment. Is every single process listed here seamless and hassle-free? If there’s room for improvement, think about how you could develop the service you offer, and increase your chances of gaining loyal customers and receiving 5-star reviews. Consider the features offered by cutting-edge software, apps, and platforms, for example. If you work with corporate clients or you sell to other companies, it’s hugely beneficial to invest in platforms that are designed with ecommerce for businesses in mind. If you’ve got the right tools, you can offer services like automated reordering and custom quotes, which make life easier and a lot less stressful for repeat clients.

Refreshing your marketing strategy

Having a brilliant product doesn’t always guarantee success. To generate orders and make profits, you need people to be aware of your brand and to understand how they can buy this magical item. If your sales have stalled, and you’re receiving fewer inquiries, you may wish to consider reviewing and refreshing your marketing strategy. Marketing is all about showing off your business and engaging with people who are likely to be interested in what you do or sell. If your current campaigns are falling flat, go back to basics and focus on designing a strategy that targets the ideal buyer, engages with the right consumer groups, and showcases your brand in the best light. Research what kinds of methods are most appealing to your target customer, and take the time to connect with customers, get to know them, and understand what makes them tick.

Discounts, sales, and offers

Research suggests that consumers cannot resist a bargain. If your phone lines have gone quiet, your order numbers have dropped, and your social media hits have fallen, it’s a good idea to consider measures that will attract interest, turn heads, and get people talking. Discounts and offers are often an excellent way to lure people in, encourage them to have a look at your products and services, and hopefully, make a purchase. Once you’ve got new clients, make it your mission to hang on to them. Reward loyalty and keep in touch via email and social media.

If your business is struggling to make an impact, it’s useful to consider what’s gone wrong and identify ways to get back on the right track. Improve efficiency, revamp your marketing strategy and entice buyers with incredible offers.

Running an HR department is never easy. With so much throughput, both in terms of personnel and paperwork, there’s bound to be something that goes wrong. But the good news is that sophisticated HR departments have already solved many of the annoying problems that businesses face. With a combination of cunning and innovation, you can do the same, bringing your HR department up to date and solving some of your biggest and most intractable problems. Here’s how you can fix your most annoying HR issues.

Fix #1: Poor Discipline

Although businesses don’t like to talk about discipline, it’s a significant problem for many companies, especially those with bad cultures. Discipline can quickly break down if people start to observe poor levels of behavior from others in their organization, and can promptly begin emulating them, leading to issues with compliance, product quality, and relationships.

It’s the job of HR to ensure that systems are in place that deal with disciplinary issues in a quick and fair manner. HR departments need to collect all kinds of data and records, including statements of the affected parties, to carry out a disciplinary procedure fairly

Accurately storing documents for retrieval later is, therefore, a priority, and should be a core part of the function of the department. By visiting, HR departments can find out more about how to do this effectively. In short, they need to use a combination of technology and proper procedures to ensure that any disciplinary process remains objective and that they can retrieve relevant documents quickly, as and when needed throughout the disciplinary process.

Fix #2: Headaches Hiring Outsiders

Sometimes there’s no benefit to hiring a person to a full-time position in your company. You sometimes need a worker to perform a one-off job and then that’s it – the job is done. Freelancers and outside contractors are a fabulous resource for companies needing things like a website built or a marketing strategy because they help them avoid all of the costs and overheads of employing a person in-house.

But for HR departments, hiring outsiders to do temporary work within the company can be a bit of a headache. The main reason for these headaches are inconsistencies in the training and qualifications of those outside the company compared to internal employees. Outsiders may not attain the same technical or ethical standards of those who have been through company training, or they may not hold the right qualifications.


It’s the job of HR departments, therefore, to adequately screen these outsiders to ensure that they are streamlined with the company values. HR departments must ensure that they hold all the relevant data on all people entering their company, just in case it turns out to be significant at some point in the future. Finally, disputes between temporary and permanent staff may arise, so again HR departments must ensure that they keep adequate records.

Fix #3: Health And Safety Compliance

Every year, people get injured at work. It’s a sad and inevitable byproduct of doing something productive, even in ostensibly safe environments, such as offices. Health and safety regulation, however, can put businesses at legal risk when somebody gets hurt. Companies may be forced to pay out large settlements or lose their license to operate if it can be demonstrated that they acted negligently and did not perform all their legal duties.


Ensuring health and safety compliance is not solely the job of the HR department, but HR is instrumental in ensuring that employees receive the right training. HR departments, therefore, must ensure that they have met their legal duties and can show that they take the health and welfare of employees very seriously. It’s imperative that they demonstrate that employees have attended specific courses on safety and that they keep all details of health and safety disputes in easy-to-access records. Quality HR software can now unify records across departments, allowing any relevant stakeholder to gain access and help deal with the issue.

Fix #4: Low Productivity

Low productivity is the bane of many small businesses, and it shows up in the national data. Data from show, for instance, that there is a large chunk of very productive companies where individual employees are generating more than $100,000 each of revenue per year, and then a “long tail” of highly unproductive companies where average yearly revenue generation is less than a third of that figure.

HR departments have a leading role in ensuring that companies remain productive. Not only does low productivity lead to a lack of competitiveness, but it could also be a sign that your company lacks the drive and discipline required to succeed in the marketplace in the long term.

HR departments need to be at the center of data collection efforts to identify the sources of low productivity. One of the things that they can do is host what’s called a “time and motion” report. The purpose of this is to track employee workflows and identify possible gaps or breaks which could be leading to productivity issues. HR departments can also evaluate whether the structure of the company is right and if departments may need reorganization to maximize efficiency. Finally, HR departments can work closely with all departments in the business to ensure that there is adequate “cross-talk” between different sections, and provide training and other interventions if not.

Fix #5: Costly Recruitment

Recruitment can be an expensive and time-consuming business. Often there are dozens of applicants for a single position, involving many hours of human time to process. Although many companies use external agencies, recruiting new people often falls to the HR department.

The first step of any organized HR department is to store each CV in a way that facilitates secure processing. Not only will the content of the CV need to be saved, but also ancillary details, like the applicant’s name and address, so that they can be contacted if they get the job. HR departments, therefore, need software solutions that allow them to compare and contrast CVs and that integrate with email so that they can inform applicants of their success (or not).

Customer service and public relations always have a very close relationship. The two are heavily intertwined as the way you treat customers will reflect how the public view your company. Businesses that don’t put a lot of care into customer service will be viewed in a negative light, and everyone is cautious to approach them as they’re aware of how they treat people. The flip side of this is that an outstanding customer service tends to lead to improved public relations.

So, the focus of this blog will be to explore how you can upgrade your customer service and improve your public relations at the same time. Here are a few simple ideas that go a long way to achieving your goals:

Ensure Your Team Knows What They’re Doing & Represents Your Brand

The first step to boosting your public relations is to ensure your customer service teams know what they’re doing. Everyone should be trained in the art of customer service, meaning they understand how to interact with members of the public and represent your brand. It’s far too familiar for customer service teams to be made out of untrained individuals who don’t think about your brand. As a result, you get people who simply can’t provide high-level service to your customers. This usually leads to negative feedback, which looks bad for your brand and harms public relations.

So, all you really need to do is focus on the hiring process. If you can hire the right people, then you will have skilled individuals that know how to operate in the customer service realm. Then, you can build on this by using customer service videos to hone their skills through online training. This can teach them how to represent your brand, which ensures they convey the right image to customers. All of this leads to a far better experience for anyone interacting with your customer service team. They’ll know to put the customer’s needs first, address any problems, find quick solutions, and do all of this in a professional manner while ensuring the customer feels valued. Your business will be known for how well it deals with customer queries, which gives you a massive PR boost.

Respond As Quickly As Possible

An easy way to assess your customer service is by thinking about it from the perspective of a consumer. What do you care most about when you message a company with a question or have a problem? You want an instant response – or, you want as quick a response as possible. What you don’t want is to wait hours or days before hearing back from them. As a result, you need to guarantee that your customer service team responds as quickly as possible to any queries or issues that your customers have. The longer you keep them waiting, the more negative they’ll view your business. Therefore, your public relations suffer as your customer service gets slaughtered for being so slow.

Speeding up your response time is a case of employing more people while employing more contact points. For example, you can employ loads of staff to answer customer service phone calls, but also create new avenues for people to contact you – like email, social media, or via a live chat on your website. With more people to call upon, there should always be someone ready to respond on social media or take a call. But, with more avenues, people can try and get in touch using their favored method while still getting a quick response. The faster you are, the more positively this reflects on your business.

Respond Even When You’re Not Expected To

On the topic of responses, one customer service trick is to be very active even when you’re not directly mentioned. These days, the online world has given birth to loads of different mediums for the public to voice their opinions on businesses. Two of the most popular are social media and online review websites. Here, consumers will voice their opinion for all to see, which can make or break public relations. One way you can improve your public relations is by responding to messages on these platforms when you’re not even asked to do so. For example, if someone leaves a review on Yelp, you should respond to it. This is a great way to show that you’re actively trying to engage with consumers and respond to all feedback – negative or positive.

The public responds well to things like this as it shows them a business actually cares. It’s one thing to be nice and respond to customers when they contact you directly, but indirect contact is even better. What’s more, it’s another way to get information across to the public, which further improves your PR.

Keep Everyone Updated

Another way to improve your public relations – by offering better customer service – is to ensure everyone is always kept in the loop. Things happen around your company that can affect customers in various ways, and you must inform them when this happens – and make sure they actually get the information! The best example of this is if you have problems with couriers or delivering customer orders because of weather (or another issue). Here, you need to send out a message that explains the predicament to all your customers. To do this, you’d definitely post on social media, create a blog article as well, and send out emails/text messages to all your customers.

By doing this, you keep everyone updated about what’s going on. They will instantly feel more looked after and cared for, compared to if you said nothing. Following on from this, the way you manage any situations like this reflects well on your PR. So, if you are explaining an issue that harms customers, offer a solution right away – like a discount code for their next order!

Avoid Passing People On

As a customer, there are few things worse than contacting a customer service team and being passed on to someone else. It means you have to keep going through multiple people before you get a solution to your problem. From a customer service perspective, this is one of the worst things you can do. It doesn’t reflect well on your business, and people will be annoyed by it. Plus, you’re making it harder to convey information to your customers because you keep passing them along a chain. There could be miscommunications from the online team to the phone team, which further messes things up for the customer.

To avoid all of this, you just need to stop passing people on. If someone gives you a call and has a problem, then deal with it over the phone right there and then. If someone messages you on social media with an issue, then that shows they want to sort it on social media as well. It’s probably their preferred method as it’s easier for them. So, deal with it via social media instead of passing them on to a different branch of the team. Essentially, this shows that you respect your customers and value their time.

Set Up A FAQ Page

Frequently asked questions are probably the easiest way to answer any questions your customers – or the general public – might have. You pre-empt what people are going to say, and everything is there for them to see. The best place for these is on your website as it gives you the perfect platform to display dozens, sometimes even hundreds, of FAQs. To make things even better, you should have a search function so people can ask a question and find the relevant answers via your FAQs. This can prevent people from actually engaging with your customer service team as they find the solution to a problem via your website. It saves time for pretty much everyone involved and provides a much better service for your customers.

Setting up a FAQ page is relatively easy to do, and the best way to gain questions is by looking at the type of things people ask your customer service team all the time. Check through social media messages, emails, phone call logs, etc. You’ll soon spot a few questions that keep on coming up, which lets you form the page. From a public relations standpoint, this improves your reputation as it makes you seem a lot more authoritative and trustworthy. A business with loads of answers to FAQs is one with very little to hide. As a consequence, the public see you in a positive light.

Improving your customer service is one of the best ways to boost your public relations. As I mentioned right at the start of this post, the two are closely intertwined. If you provide an excellent service for your customers, then this results in a much more positive reputation for your company, which is reflected in the public eye. Plus, as a bonus, you also retain and gain more customers when you provide an excellent service! This has nothing to do with PR, but it’s just another incentive to improve your customer service.


It doesn’t matter whether you’re a small business that began in your garage, or a large, well-funded startup: every business is full of potential. The problem that companies have, of course, is knowing how to release that potential. It can seem a complicated jigsaw, one in which all the pieces look solid, but which you can’t quite figure out how to put together. If you’re wondering how you can take your company to the next level, then take a read of some of our advice tips below.

Hire Employees

There are a lot of large companies who have been founded by just one person, but the actual success part? There’s virtually no examples of a business becoming successful all because of the efforts of one strong-willed individual. And there’s a simple reason why this is the case, too: no-one is talented enough to do all the tasks involved in business to a high standard. That’s the beginning and end of it! As such, you’ll need other people to help you. Hire people who are better than you at the jobs you’re hiring them to do, and let them get on with delivering their best work.

Delete the Time-Consuming Tasks

There are only so many hours in the day for which you to work. And in fact, studies have shown that it’s better to limit your work to a few hours anyway, since our productivity takes a nosedive if we spend too many hours working. So if you’ve only got a few hours to work, you don’t want to be working on time-consuming tasks that don’t move your company forward. Working with companies that offer things like managed IT services, admin tasks fulfillment, and accounting services will free up a lot of your time. You’ll be able to focus on bringing your ideas to life, knowing that the essentials of your business are being taken care of.

Work with Other Companies

No man, or company, is an island. Society and business work much better when we cooperate, not compete, with one another. Are there like-minded businesses you can work with to take your company to the next level?

Identify Weak Spots

No company is perfect, and never will be. But you can get closer to perfection by identifying your weak spots, and working to limit their influence on your company. Many business owners go through many years only focusing on their strengths. This is useful information to have, but it’s very often your weaknesses that can help push you in the right direction.

Think Bigger

Finally, it’s worth considering if the biggest barrier to your company’s success isn’t your own mind. This is a particular problem for small business owners who think that they should be grateful for any type of income. This is not the case! The trick to overcoming this way of thinking is to simply expand your mind, and think bigger. Where might you be able to take your business is you let if off the reins?


As David Newman, marketing speaker and strategist extraordinaire, once stated: “Email has an ability many channels don’t: Creating valuable, personal touches – at scale.”

Indeed, the apparition of mass email campaigns has enabled many marketers to do something that was impossible before. They can reach out to every single user of their database at the same time and in such a way that each user can feel that the message has been written especially to answer their needs and preferences. With mass emails, you don’t talk to a million users as one; you can hold up to a million of slightly different exchanges a the same time.

However, the revolution of mass emailing has not only brought advantages to the life of the marketer. Who engages in mass emails, as a recipient or a sender, put their business at high risks that need to be managed effectively.

The good: You can reach out a vast audience

The reason why so many marketers continue to love mass email campaigns despite the dangers these might pose to security and customer relationship is their reach. Nowhere else can you so effortless address a cast audience at the same time while maintaining standards of personalization. Indeed, while you can use social media platforms to shout out to your target group, you don’t have the option of creating a message that would welcome each follower individually. Dear Janes and Dear Johns are reserved for emails. Using the simplest tools, such as Google Sheets, you can set up a mass email campaign in a few clicks. You can use the spreadsheet fields to add the personalization factors that other digital channels lack.

The bad: You’re exposed to mass hacking

Unfortunately, mass emails are not only a favorite strategy to get in touch with your audience. It’s also a preferred hacking plan for cyber crimes. Hackers do not spare business emails. On the contrary, cybercriminals put the integrity of your business data at risk when they target your email with a trap. The most common strategy is to use a trusted email address to spread malware and phishing schemes. If this is the case, you need to make sure your staff is educated about cybersecurity. But to be on the safe side, you should ensure that your IT support can provide the protection and backup you need in case of a cyber attack. If your business email has been targeted, you need your IT expert to act fast to avoid dramatic consequences.

The ugly: How targeted is the mass audience?

Last, but not least, marketers are often tempted in buying additional email lists to reach out to a broader audience. However, caution is your best ally when it comes to purchasing data. Indeed, when you buy a list of contacts, you can expose yourself to hefty fines for sending unsolicited emails. When you purchase a list of email addresses, you have no way of knowing who is already using the same record, what the subscribers signed for initially, and even when they did.

From wasting your time sending emails to the wrong contacts to accidentally exposing your business to cyber attacks, mass emails have indeed an ability many channels don’t. They can dramatically affect the integrity of your company, in only one click. Use them wisely!


Increasing numbers of small business owners are relying on tech in order to operate and run operations. This is consistent with the increasing general usage of tech in our day to day lives. There are few reasons to not engage with tech. Sticking with an old way of doing things can alienate the current consumer market, while operating online as they do can help to boost your exposure and maximise profits. With increased use of tech in business, however, it becomes increasingly important to ensure that it is used correctly, monitored, and running at all times. Down periods can result in chaos – employees might not be able to complete work, customers may be unable to get in touch or process transactions, and you could consequently waste a whole lot of money. Here are a few steps that can help to ensure that everything is up and running at all times as it should be!

Use IT Services

Every business, no matter how large or small, should have access to some sort of Computer Support and Networking Services. This will guarantee that there is a competent professional monitoring your tech at all times. They can be contacted if something does go wrong and they can consequently fix things as quickly as possible. This reduces time spent offline and maintains your business’ professional appearance to your employees and your customers alike.

Train Your Employees

You should also make sure to train your employees in regards to every aspect of the tech that they will be engaging with at work. When we think of threats to our business, we tend to think of threats from the outside, such as hackers and identity thieves. But most of the time, these individuals can only gain access to your tech and your data if your employees slip up and allow them to. You should train your employees in various areas to avoid:

  • A Lack of Security Awareness

  • Accidental Data Breaches

  • Submission to Phishing or Email Scams

  • Installation of Virus Filled Apps, Software, or Web Programs

  • Sharing of Login Credentials

  • Use of Weak Passwords

Take Out Gadget Insurance

If your smartphones, tablets, laptops, or desktop computers are broken, they will be out of use and will need to be replaced. But this can prove to be extremely costly. Instead, you should make sure that all of these devices are insured under policies that will repair or replace them as quickly as possible. This will reduce the amount of time that it would take to save for new equipment and the money spent on repairing or replacing equipment.

These simple steps will help to keep your small business’ tech up and running as it should be! Make sure to incorporate them into your business plan today!