Kids Email is a powerful and safe option for kids online. The platform and new app, give parents peace of mind when their children are communicating online.

Key features include:

  • Mail monitoring.   
  • Block senders.
  • No ads.  
  • Contact manager.    
  • Spam filtering.
  • Custom mailbox folders.

KidsEmail.org is a safe email service for kids and families. Your kids can now have a safe email account while allowing parents to be aware of any correspondence their children send and receive. You supervise your children when they go outside to play. Do you know who is contacting your child inside of your home?

In addition to the basic features above, all accounts also allow users to disable attachments, links and images. Kids Email also offers innovative services such as the ability to filter out offensive words in all incoming emails.

Kids love the look and feel of the Kids Email app and have the ability to modify its look with different template choices. This empowers them and offers a user friendly, reliable experience that is also safe.

KidsEmail.org was established in 2009. The concept and idea was written and designed to be a part of the solution to protect children and families online. KidsEmail.org was designed to provide safe email for kids. Follow them on Facebook, Twitter, Instagram, Google+ and Pinterest.

 

It’s an incredible feeling for a business owner to buy a new piece of equipment or offer a new service. It means you’re growing your assets, your expertise, and your client base. But are you properly making your customers aware of that growth? Use these milestones as solid advertisement, but make sure you’re appealing effectively to your customers.

How can you appeal effectively to your customers when talking about your business’s developments?

  1. Know your audience. Speak on their level.
  2. Play up the benefits for your specific clients. Be honest about the obvious downsides of any business developments that your clients may face, but make them overshadowed by the benefits.
  3. Have a timely announcement.
  4. Make the info (press releases, blog posts, news clips) accessible to your clients.
  5. Create an attractive intro-offer deal or pricing for new services.

Let’s go over some hypothetical scenarios to illustrate these points.

Scenario 1: A brewery switches to glass bottling from aluminum cans.

Let’s say that Hop Hop Hooray Independent Brewing Company brews delicious craft beers. They have decided a couple years into their business to switch from aluminum can packaging to glass bottles. First of all, they should make the exciting announcement on social media and other important platforms BEFORE the switch, so their consumers are aware they should look for the new packaging. Second, they should be clear in any press releases that there may be a tiny rise in price per bottle, but that it’s for a good reason. Some customer demographics can perceive total silence on price increases as being too shifty or sneaky. When it comes to the expected audience for a craft brewery, you may imagine that they appreciate eco-friendly, sustainable practices. Hop Hop Hooray’s people should play up the fact that glass is much greener than aluminum, as it’s 100% recyclable, for example. Or they can also argue that bottling in glass over aluminum can positively affect taste.

Scenario 2: A wood craftswoman invests in a compressed air system.

When it comes to technical additions to your business, much of your clientele won’t care to know the tech specifics, right? Customers of woodworker Maya Maple don’t care that her new compressed air system has so many feet of pipe or is suspended just so over her main workstation. Maya’s customers will be more likely to appreciate how the compressed air system benefits them. Maya should stay away from potential credibility-hurting improvements the system made, such as the improved air quality (she doesn’t want people to think she was working unsafely) and the fact that around 70% of all manufacturers have compressed air systems (she doesn’t want to seem too under-funded or unprofessional). Instead, she can highlight the complicated new projects and painting/varnishing techniques the system allows her to do for her customers.

Scenario 3: A hair salon is now offering event makeup services.

Uptown Hair Professionals in a local salon that just decided to offer makeup services and hired a makeup artist. To attract new customers, they invested in some window signage and a small blurb in the local periodicals. To alert their existing customers, they made sure to announce their intentions to offer cosmetic services way back when they were in the process of hiring a makeup artist. That way, they spread awareness about the job opening and created a buzz about the new offering. When an artist was hired, they put a full announcement and little profile on the artist on their social media. To give existing customers an idea of the new service, they offered a free mini-makeover upon booking of hair styling services.

Scenario 4: A realtor adds QR codes to their yard signage and physical ads.

Jameson Oluyole is a realtor, and he likes the idea of having QR codes on yard signs of homes he’s selling. The QR codes would lead to more info on the home and Jameson’s business website. This is fairly common nowadays. Younger people who have smartphones and know how to use QR codes are increasingly becoming the number one demographic buying homes. Because QR, a kind of 2D barcode, can hold a lot more complex info than a 1D barcode, they’re becoming commonplace for directing people to websites and ‘secret’ info. Still, not everyone realizes their usefulness. For Jameson to get the best bang for his buck, he should make sure the QR codes are prominently placed on the sign, and clear for most people to use, even minimally-tech-savvy people. Having relevant posts, tutorials, and news about his use of QR codes will be important on his website and social media.

Essentially, you can think of advertising a new service or equipment to existing and new customers like a tinier version of your general advertisement plan. Between budgeting, pitching, and getting recognition, you go through many of the steps a brand-new business may experience. What kind of advertisement has worked best for your business in the past? Consider if you can adapt that strategy for your new offerings, and continue from there.

Culture critics and marketing moguls agree: today’s Millennial consumers want to support businesses who take agreeable environmental and political stances. Just consider the bold decision by Nike to feature controversial Colin Kaepernick in their newest ad campaign. While a backlash from disappointed Nike merch owners has been apparent in social media posts showing burning shoes and disfigured socks, marketers are impressed. They know that Nike’s decision obscures some of their past shady manufacturing practices, and appeals heavily to a key demographic: progressive Millennials and Gen Z.

So let’s consider a lighter, sweeter case. The quirky, Vermont-grown gourmet ice cream brand Ben and Jerry’s has had a focus on sustainable and human-friendly production since its infancy. On the back of every container, they advertise they “strive to make the best possible ice cream in the best possible way”, using non-GMO, Fairtrade, cage-free, and even ‘happy’ ingredients. Although they’re no longer an indie ice cream co. after being bought by Unilever PLC way back in 2000, they’ve kept up with contributing to charities and keeping up the brand identity.

The newest move? A pact with dairy farmers they call “Milk With Dignity”. Modern farmers have infamously difficult work, from low wages to expensive equipment to pressure from corporate farming. The “Milk With Dignity” pact was aimed at improving working conditions and livelihood on the 72 Vermont dairy farms that provide the milk for Ben and Jerry’s ice cream production. Why is this a huge deal? Ice cream is a huge industry for dairy farmers. About 9% of all milk collected by U.S. dairy farms is used in ice cream production.

According to farmers and farmworkers, the pact seems to be paying off. It was originally negotiated around two years ago by Migrant Justice or “Justicia Migrante”, a group fighting for fair labor and housing conditions for farm workers. According to activist and former dairy farm worker Enrique Balcazar, the pact has been a success so far. According to Balcazar, many farm workers were not paid wages close to Vermont minimum wage and often didn’t even have a day off. Now many workers are receiving fairer wages, five paid sick days a year, five paid vacation days a year, and something akin to a weekend.

Ben and Jerry’s manager of values-led sourcing, Cheryl Pinto, explains that they anticipated issues with farmers having difficulties paying for these improvements. The price of milk has been declining for four consecutive years, and dairy farms are feeling the strain. Pinto explains that Ben and Jerry’s is covering the premium for each farm, although the exact cost of the premiums hasn’t been disclosed. She admits it’s not a perfect system, but it’s a start for more ethical dairy practices. The company is even speaking with undisclosed brands about expanding the pact’s influence.

Brands large and small can learn a lot from the corporate marketing activism that Ben and Jerry’s practices. Although they’re owned by a large company and charge a premium for their ice cream, they have a cult following. Although Nike has been shamed for sweatshop use, they’re being hailed as activists for supporting athletes like Kaepernick. The bottom line is that consumers enjoy supporting a brand they can feel good about, and small businesses would do well to incorporate some marketing activism into their brand identity.