Your name and business name:
When did you start your business?
I initially started my business 8 years ago just a web site to make it easy to post DIYs and recipes. My son Luka was newborn at the time and I didn’t have time to set up a blog and upkeep one so, I figured as a technologist I would prefer to build a solution for all the other moms like me who want to share a recipe or project…and don’t have time to blog.
What services/products do you offer?
The Univhers app makes it easy to post a DIY or recipe tutorial step by step with pictures and text an recommend links a like a blog, site , store or product.
How do you balance family and business?
It’s a little crazy busy – I work from home and take care of my two kids Luka now 8 years old and Stella is 6 years old. They are a little older now so, it’s much easier but, still constant attention I do have more time to work now that they are in school and thankfully in summer camp so, I can work 6-8 hours min. a day – but, usually I start my day very early to work when the house is quiet and also continue to late night. Launching a tech start-up is so much work similar to taking care of kids…but, overseeing a team of developers, designers and also working on the PR level, setting up partnerships, advertisers etc…it’s really endless.
What advice do you have for other mom entrepreneurs?
My advice for mom entrepreneurs is to join a networking group – This way it takes you out once in a while and you can meet other women with businesses. This really helped me stay focused on my work and not just identify myself as a ‘mom’ but, rather a business women with a family. It’s also just lovely to dress up, enjoy appetizers and many events have a great panel discussions so, try to also become a speaker in your local chapter to start talking about your business to a wider audience. It’s key to receive feedback and support from your peers.
How do your market your business?
I’m currently use ‘word of mouth’ and market using ‘Instagram’ as the main social media outlet.