Your name and business name:

Natasha Soleil operates Univhers. You can download the app from iTunes here.

When did you start your business?

I initially started my business 8 years ago just a web site to make it easy to post DIYs and recipes. My son Luka was newborn at the time and I didn’t have time to set up a blog and upkeep one so, I figured as a technologist I would prefer to build a solution for all the other moms like me who want to share a recipe or project…and don’t have time to blog.

What services/products do you offer?

The Univhers app makes it easy to post a DIY or recipe tutorial step by step with pictures and text an recommend links a like a blog, site , store or product. 

How do you balance family and business?

It’s a little crazy busy – I work from home and take care of my two kids Luka now 8 years old and Stella is 6 years old. They are a little older now so, it’s much easier but, still constant attention I do have more time to work now that they are in school and thankfully in summer camp so, I can work 6-8 hours min. a day – but, usually I start my day very early to work when the house is quiet and also continue to late night. Launching a tech start-up is so much work similar to taking care of kids…but, overseeing a team of developers, designers and also working on the PR level, setting up partnerships, advertisers etc…it’s really endless.

What advice do you have for other mom entrepreneurs?

My advice for mom entrepreneurs is to join a networking group – This way it takes you out once in a while and you can meet other women with businesses. This really helped me stay focused on my work and not just identify myself as a ‘mom’ but, rather a business women with a family. It’s also just lovely to dress up, enjoy appetizers and many events have a great panel discussions so, try to also become a speaker in your local chapter to start talking about your business to a wider audience. It’s key to receive feedback and support from your peers.

How do your market your business?

I’m currently use ‘word of mouth’ and market using ‘Instagram’ as the main social media outlet. 


Doe Deere and Mark Dumbelton thought they could make a difference in the beauty industry in 2008, and they were right. The two entrepreneurs had enough innovation and creativity in their beauty genes to come up with the name, Lime Crime, and that brand name got an instant reaction from the beauty world. Deere and Dumbelton had enough edginess in their digital marketing plan to develop a cult following, and that’s exactly what happened. The two founders wanted to redefine the beauty industry using a mixture of crazy names for lipsticks and bold citrus colors to make those crazy names stick in the minds of young consumers. The company’s Unicorn Lipsticks hit the market like a bull running through a Spanish town, and unicorn lipsticks flavors are still popular products. Thanks to some brilliant thinking by the Deere and Dumbelton, the brand is an international hit. Stores like Bloomingdales, Selfridges, and carry the complete Lime Crime line. The funky brand is a mixture of products like Diamond Crushers, Velvetines, Unicorn hair, and the now famous Unicorn Lipsticks in every color under the sun.

The company’s website,, is still ground zero for the brand. But the executive team behind the brand is new. Tengram Capital Partners, a private equity firm, recently acquired Lime Crime. When a company gets absorbed by a private equity firm, things start to change in terms of management and the marketing direction of the brand. Tengram decided to replace Deere as the CEO and bring in an industry expert to run the company. That expert is the former general manager of Fresh, Stacy Panagakis. Panagakis will continue to focus on current retail partnerships as well as other retailers that can expose the brand to consumers who don’t know anything about the brand. The management team likes to call its customer base, unicorns, and they want those unicorns to see the brand wherever they shop.


New CEO Stacy Panagakis has a proven track record when it comes to developing retail marketing concepts for beauty brands. She is a strong leader who has solid connections in the beauty industry. So the partners at Tengram are expecting big things from the brand, and from Stacy Panagakis, according to Tengram partner, Richard Gersten. Panagakis is ready to sell more than the sizzle that seems to attract interest from consumers who don’t fit into the brand’s typical client base. Panagakis wants to expand the brand, so it attracts more than a cult following, and she knows that is a strategy that is easy to talk about but hard to implement. But the new management team is ready to empower consumers to express their individuality and to move past the traditional concepts of beauty imposed by the industry. Tengram wants Panagakis to do what she did for Sephora, and Stacy says she is ready to tackle that challenge.

The Millennial market will still be the focus of the brand, according to Panagakis, but the company’s message is for women of all ages. Panagakis lives by the slogan, “It’s okay to experiment and be bold as long as you’re having fun.” Stacy will continue to market the edginess of the brand, but she also wants to continue to revolutionize the makeup industry. She wants to break through the old industry taboos that restrict brand growth. Her plan is to expand the product line as well as expand their presence at the retail level. Panagakis will continue to work with the brand’s chief creative officer, Sasha Valentine. But Doe Deere will not be part of the day-to-day decision-making process, according to a Tengram spokesperson. Deere will be a board member. Deere can still dream, explore, and inspire the team, and Panagakis welcomes that unicornish energy.


Your name and business name:

My name is Susan Hagen and my business name is LISU Wedding and Handmade Jewellery. I also sell on Etsy.

When did you start your business?

I started my business in April 2012 after doing an online business course from the London Jewellery School on how to sell online.  I had a part-time job at the time and my jewellery business is part-time too. I have been making jewellery for over twelve years now and I still enjoy making it.

What services/products do you offer?

I offer a bespoke jewellery service where you can tell me what you want me to make for you and I also make tiaras, hair fascinators, necklaces, pendant necklaces, wire wrapped pendant necklaces, wire weaved pendant necklaces, wire wrapped rings, bracelets and rhinestone quartz watch bracelets.

How do you balance family and business?

As I am working from home in my business, and both of my children are grown up now, I just work around things that need to be done.  I do not have a set timetable each day for what I do.  I tend to post on Instagram first thing in the morning and mostly every day.  When I have made new items of jewellery I try to photograph the items straight away but this does not always happen.  I then put the items of jewellery on my website and Etsy.  I sometimes work on my business at night and also at the weekend depending on what I am making.

What advice do you have for other mom entrepreneurs?

Basically if you have an idea of what to make and you think that it will sell then just go for it. You will not know if you will succeed or not unless you try.

How do your market your business?

I market my business mostly on social media now and Pinterest.  When I first started my business I had adverts in quite a few magazines such as Vogue, Craftseller and a few other jewellery making magazines.  I was never sure if this helped me make a sale or not and it was also getting too expensive doing the adverts. Now I use Instagram, Facebook, Twitter and Pinterest to market my business. 

My social media links are:






There are nearly 28 million small businesses in the United States, and more and more start operating each and every day. If you’ve always dreamed of becoming an entrepreneur and starting your own business, why not provide a product or service that benefit the Earth at the same time? There are countless business ideas centralized around sustainability. Here are just a few eco-friendly business ideas that may be right for you.


First, it should come as no surprise that more and more materials are being made with recycled resources. For example, today, more than one-third of new paper is made with recycled fiber. With this in mind, there are countless business opportunities that can stem from recycling-based innovations.

“With all the different recyclable materials out there, including paper, plastic, cardboard and aluminum, there are plenty of opportunities for you to collect those materials from consumers and recycle them into usable materials…The possibilities are endless when it comes to inventions that can potentially help the Earth. You can even create something relatively low tech that can help people recycle or do other eco-friendly activities,” writes Annie Pilon on SmallBizTrends.

App/Software Development

According to the Gartner Group, 15% of all paper documents are misplaced and 7.5% is lost completely, and there’s no denying the fact that digital technologies are growing due to their convenience and accessibility alone. That being said, not many people think about how digital innovations can inherently benefit the Earth through decreased use of physical resources. On top of that, there are plenty of opportunities for developing apps that provide an eco-friendly service, like finding local recycling centers or providing other relevant environmental information.

Building Material

Developers are designing construction materials, tools, and practices that improve sustainability and efficiency. For example, one recent innovation involving sustainable building materials are ICF walls (Insulated Concrete Form walls), which can save property owners 20% to 25% on annual heating and cooling costs, according to the U.S. Department of Housing and Urban Development. There’s an increasing demand for businesses that provide eco-friendly materials and/or install them, and over time, your efforts could significantly reduce the use of outdated construction materials and practices that don’t keep the Earth in mind.

Organic Farming

The demand for organic foods is at an all-time high, as is the number of business opportunities that come with growing and distributing them. You can sell organic foods and plants at your local farmer’s market, online, at a physical store, or even out of your home as a homestead. The bigger the variety you can manage, the more you can expand your customer base. Or, you can specialize in one product or area, like organic floristry, organic gifts, organic honey and bee products, organic fruits, and more.

Green Consulting

Finally, most people know that there’s quite a big overlap between environmental efficiency and financial efficiency. But sometimes, it can be a bit difficult to find it. For this reason, home and business owners alike often hire green consultants, who provide valuable advice regarding their most environmental and financial tips for improvement.

“Green consultants are popping up everywhere. These consultants do a thorough evaluation of a home or business, and then put together a strategy to help people find ways to go green and save money…Some technical schools and adult education classes will also teach you how to be a green consultant. Or, you could also go the DIY route, and study on your own,” writes Heather Levin on Money Crashers.

When all is said and done, there’s a major marketing opportunity for brands and businesses that can effectively communicate their sustainable benefits, and businesses, technologies, and innovations are continuing to grow in popularity as a result of the ‘green’ movement.

Dress for success.

You’ve undoubtedly seen the phrase before. It means you should model your appearance after your goals in life and your career. Yet, many people fall short when it comes to dressing for success because they only think it applies to a few occasions, such as interviewing for a job. While it’s true that attractiveness plays a big role in securing a job (in fact, there’s a 72.3% chance an “attractive” person gets a callback after an interview), you should dress for success in every aspect of your professional life.

If you’re not convinced that how you dress affects how you perform professionally, here are a few things to help change your mind.

Helps with customer interactions

You wouldn’t want your dentist to wear sweatpants and a graphic t-shirt while they drill into your tooth, nor would you want your financial adviser wearing flip flops and sweatshirt. When it comes to professionalism, people want to work with someone who looks professional. It makes them feel as though they’re working with someone they can trust to do a good job. The same should apply to you and your work, whatever that may be.

Exemplifies organization

If you look like you’ve put the time and effort into your appearance every morning, that will translate into your work life as well. You’ll find that other things you do will tend to be more organized to reflect your appearance and coworkers and employees will take the hint as well. A clean and professional appearance will turn into a clean and professional office or work space, which will in turn will help you do business.

Builds positive reputation

Your appearance has a direct effect on your professional reputation. If your appearance isn’t suited for your job, then people will be reluctant to recommend you even if you’re the best in your field. It’s an unfortunate truth of society that you’re not judged solely on your qualifications and performance, and that your appearance has a lot to do with what people think. In the business world, what people think matters.

Boosts confidence

Lastly, having a professional appearance can help give you a confidence boost. It’s no secret that feeling good about the way you look means you feel good about yourself, and that can be a powerful thing in business. People respond well to those with confidence and are more willing to do business with someone who seems like they can get the job done under any circumstance.

Employee productivity has moved slowly in recent years, with only a 0.3% increase per year from 2011 to 2016, according to the U.S. Bureau of Labor Statistics. If you’re gunning for that promotion or trying to build your business, that number isn’t going to cut it. Improving your appearance could be your first step in the right direction.

If you’re starting to see the big picture here, but aren’t sure where to start, here are a few tips.

Break these habits

Too often do you hear someone blame their genetics for how they look, when in reality it is almost always due to their bad habits. If you want to start feeling good and looking good, you’ll need to cut these bad habits out of the picture.

  • Eating junk food/fast food: Even the healthiest of people enjoy a good burger now and then, but a trip to the drive-thru every day for lunch will have some serious consequences on your body. Not only will it make staying at a healthy weight difficult, but your skin will suffer as well.
  • Heavy drinking: You don’t have to quit drinking completely, just don’t do it all in one night or on a weekly basis. Everything in moderation, especially the booze.
  • Smoking: Again, no surprise here. If you’re a smoker, it’s time to give it up. Smoking changes the color of your skin and nails, gives you perpetually bad breath, stains your teeth, and much more. So put the cigarette away and join the estimated 39.09 million Americans who used tooth whiteners in 2017. A good smile is key to good business.


Once these habits are broken for good, you’re already making some serious positive changes to your appearance.


Your next steps to improving your appearance are much simpler (and a lot easier), including a wardrobe upgrade and a fresh hair cut. However, since balding is an unfortunate yet common issue many men deal with, you might have to think of something else. Almost 50% of a man’s head of hair will disappear before it’s actually cosmetically visible, so if that sounds like you, then you might need to embrace the bald or think of something else. Your hair is an important feature of your appearance, no matter your gender, so it’s important to take care of it.

Don’t let your appearance be why you didn’t hit your monthly sales quota, get that promotion, or expand your business. Making a few changes now could have meaningful impacts to your life and career down the road.

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