The holiday season is approaching, and this presents a lucrative opportunity for your small business. As you market your products to potential buyers and plan out your holiday deals, you should also take a second look at your shipping methods. All too often, small business owners make small mistakes that inhibit efficiency.
“Of course, there are many responsibilities that require the attention of new entrepreneurs while launching a business, and any number of ways to reduce costs in other aspects of the business,” Peter Gasca writes in Entrepreneur. “Shipping, however, can account for as much as 25 percent of your overall costs, so why don’t more entrepreneurs dedicate resources to managing it?”
By analyzing your current shipping practices, you will likely find places for improvement. This guide will help you spot where these gaps are hiding.
Minimizing Shipping Cost
How financially efficient are your shipping methods? There are ways to make transporting goods more cost effective for you and your customers.
- Take advantage of flat rate shipping. Ignoring flat rate options could have you paying more than you need to for shipping. You could streamline shipping costs and make your inventory tracking easier.
- Make your packaging more effective. Do you have your goods in the smallest possible packaging? You may be using a box to send your custom made scarves when you could be shipping them in a mailbag.
- Work with a shipping consultant. A shipping consultant can advise which methods of shipping make the most sense for your business model. This way, you can pair cost-effectiveness with efficiency.
Shipping More Quickly
It’s also important to consider the speed at which you are able to ship your goods. This is especially important during the holidays since people expect their packages by a certain time. One of the best ways you can assess your current shipping model is to use modern tracking software. You might also consider using a similar software to cross-check customer addresses. This will help you spot shipping inaccuracies, reducing the probability of the package getting lost. A shipping consultant can also help you analyze the speed of your shipping.
Lowering Your Environmental Impact
In today’s world, eco-friendly shipping is key. This involves the type of shipping you use, as well as the materials in your packaging. You can select recycled boxes and bags for more eco-friendly transportation. By making your shipping practices as green as possible, you may also appeal to a conscious audience.
Efficient shipping practices are key to customer satisfaction. When you ship in a quick, cost-effective, and environmentally friendly manner, you can make your business stand out among your competition. And these customers will hopefully return next season.