Can you guess how long it takes for a person to form an opinion about your website?

The answer: 50 milliseconds.

In today’s oversaturated digital marketplace, consumers have come to expect the very best in performance from a website, and when their expectations aren’t met, they tend to move on just as quickly.

While a great deal of effort is placed on search engine optimization and other digital marketing techniques to attract prospective customers to your website, too many businesses fail to allocate enough resources to their actual web page.

In this post, we’ll look at three simple but important factors that can help you transform your website’s visitors from leads to customers.

Focus on Storytelling

Not only do you need a website that loads quickly, it is also important that you create a connection with your customers as soon as possible. Use images and videos to create a human face for your business and focus on creating engaging content that can keep prospective customers interacting with your website.

Create a Bold Landing Page

As we said above, people make their decisions quickly. In the past, all that was necessary was a clear, user-friendly layout in order to convince visitors to stay on your page. Using a bold, graphic landing page helps to establish the kind of company you are and can lend you legitimacy in the consumer’s eyes.

Remember, your aesthetics should represent the culture and personality of your business, helping consumers feel a connection. As Randall Zaitz says on Chief Marketer:

A classic or timeless aesthetic can convey that your business has a solid foundation and that it’s here to stay. A gritty aesthetic can show that your company is tough and can tackle any job. Ultimately, you want your website’s aesthetic to be a reflection of your business’s best qualities and values.

Mobile Compatibility

More and more, people are turning to their cell phones for Google searches in order to address urgent purchasing needs. That means the consumers that are most likely to purchase are using their mobile phones for their searches.

Here’s the catch, Google has started using mobile friendliness to help rank businesses in their searches. That is why it is so important that your website be compatible with mobile devices.

While many people spend their energy and resources attracting consumers to their site, it won’t do much good if these leads never convert to sales. By following these three simple web design guidelines, you can greatly improve your chances of converting your leads into sales.

The web design team over at ALT Agency really relish the 50 miliseconds rule and believe that to maximise and take advantage of this, that you:

  • Have super quick hosting and clean code to ensure your website loads as quickly as possible across all devices whether that be desktop or mobile.
  • Have a clear headline that highlights a strong value proposition to let your website visitors know they are in the right place
  • Take them by the hand with a clear call to action button so that they know where to click immediatly to view your product or service.

It’s hard to believe that time of year is already here. But, with the arrival of pumpkin spice everything also comes the launch of our Holiday Gift Guide! We are gearing up for another fabulous year of featuring small, mom-owned businesses, just like yours! We want to help you increase your holiday sales and build momentum heading into 2018! If you only advertise one place this holiday season; your holiday advertising should be with Market Mommy! Let us tell you why.

Each and every year (since 2009!) we’ve helped moms share their incredible businesses with thousands at holiday time. We hope this year will be even more spectacular; and we’ve made a few updates to help ensure everyone’s success.

New, more modern design. Think, Real Simple’s Holiday Gift Guide. Our HGG landing page will feature a product image for each category from our premium sponsors. The sleek design will focus on the images and draw your potential customers in! Then, once on the category page, our viewers will see a listing of great products offered by mom-owned businesses. Only one premium listing will be sold per category. So hurry on over and sign up now!

Expanded categories. This year we’ve added more options to our category list. As an advertiser, you choose which category your product and business is listed in. And, the best part is, if you don’t see the perfect category for you; you have the option to create your own! Gifts for Her, Him, Baby; all the basics are available. We also have more unique categories like Gifts for Mompreneurs or pets!

Lower prices. We’ve simplified our listing options this year and are only offering premium and basic listings. One premium spot will be sold per category (so don’t delay!). And, only up to 10 basic listings are available per category. Premium placements are $125 and include things like a sponsored blog post, extra social media coverage, product photos on our landing page, etc. $50 is an affordable option for a basic listing. It includes a product description, coverage in our e-newsletter and more. For a complete list of what’s included, click here.

All gift guide sponsors will be featured on our Facebook, Twitter and Instagram pages. We’ll also be emailing a guide out to our list of mom subscribers. This is exactly who you want your products in front of this holiday season! Moms do the majority of the holiday shopping, and mom business owners have a heart for other mompreneurs!

Last year, all of our advertisers said they were satisfied with their exposure. They used words like unique, useful and a good value to describe our holiday gift guide! They also all agreed that the holiday gift guide significantly increased their social media exposure.

“I was pleased with how the gift guide was set up and communicated. I think I received great exposure that I wouldn’t have received otherwise. Thanks!

Won’t you join us this year? You’ll receive more than three months of excellent advertising for one low price! Let’s get started!