Marketing plans can be intimidating. But, every good business owner knows that they need one. Do you hire someone and spend hundreds or maybe thousands of dollars to have a plan written and implemented? Or, do you suck it up and try to do it yourself?

Marketing plans do not have to be overwhelming and extravagant. If you keep it simple and targeted, you can do it yourself; even if you’ve never written one before. Here are five tips for a DIY marketing plan that will help your mom-owned business soar in 2017.

Define Your Mission

You should be able to craft your business’ mission into a few key sentences. They should succinctly describe the type of businesses, the services or products you offer and what markets you serve. By creating your mission statement, you give your business a purpose and a direction for the future. This is crucial. It’s an important piece of information that should not only lead your marketing plan, but all of your business efforts.

Be Specific

Your marketing plan needs to be specific; from top to bottom. It needs to directly outline your goals, your purpose and your strategies. It should clearly describe all of the services that your business has to offer as well as your promotional strategies. The goals you list should be measurable. For instance, an unspecific, unquantifiable goal would be, ‘I will expose my business to new people this year.’ This doesn’t give you anything to measure so that you can gauge your progress. A more specific, measurable goal would be, ‘Market Mommy will grow its newsletter mailing list by 25 percent.’ By knowing where you are starting and where you want to be, you give yourself a chance to reach and exceed milestones.

Acknowledge the Competition

If there weren’t competition there wouldn’t be business. It’s important to understand and acknowledge your competitors. It’s important to be aware of their strategies and promotions. And, it’s important to take them into consideration as you develop your own plan of action. You must be able to position yourself as unique and superior. You must first understand them to know why you are better. Then, you need to tout your strengths throughout your marketing efforts.

Take Action

Your marketing plan must detail specific actions and strategies. Depending on your niche and target audience these can vary. Most likely they will include online efforts, social media campaigns, events and so forth. The actions that you plan should be tailored to fit your market and products or services. By being an active member in your community, soliciting feedback from potential customers and networking with other business owners, you can establish a list of actions that will work best for you. Start small and don’t over-extend yourself. It’s important to stay focused especially in the beginning.

Monitor & Modify

Perhaps the most important piece of advice when writing your marketing plan is to remain flexible. This plan is a fluid document and not a stagnant one. Much of your marketing planning will be trial and error. But, it’s important to go through this process to determine what works best for you specifically. What works well for your competitor might not work well for you. Keep an open mind and be willing to try new strategies if something isn’t working. However, don’t give up on efforts too soon. Make sure you are giving them a chance to work. I generally suggest a three to four month time span before deciding to scrap a promotion or campaign.

Have you written your own marketing plan? Tell us about your experience, we’d love to hear from you! Still feeling overwhelmed and want a little input when it comes to your business’ 2017 marketing plan? We’d be glad to help. Comment here or send us an email.

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Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Renee Hribar

What is your business?
Renee’s website is reneehribar.com

When did you start your business?
I incorporated my first biz in 1996 and am just transitioning my offline skills to the online space Spring of 2016.

What services/products do you offer?
I help service based mompreneurs have “the sales talk” with potential clients. They go from “oh no…not the sales part to…I know how to explain what I offer in a way no one in their right mind could refuse”

How do you balance family and business?

My number one tool is a pomodoro timer. As a mom we don’t usually get hours on end to focus on one task…but I can always steal 15-25 minutes throughout the day to add up to 8 pomodoros a day. Focused, laser execution of tasks leaves lots of time for creative money making thoughts.

What advice do you have for other mom entrepreneurs?
Take it one day at a time. Give yourself the patience you give your own toddler.

How do your market your business?
Primarily through Facebook and now through a collaboratively promoted e-magazine. 

Where can we find you?

facebook:  https://www.facebook.com/renee.hribar/

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What is an Alexa traffic ranking?

In basic terms, an Alexa Traffic Ranking is a ranking of how popular your website is. There are global rankings, comparing your site to those around the world. And, there are rankings by country. According to a recent survey, there are as many as 171 million active websites. The Alexa ranking is an approximation of where your site ranks in popularity among the other millions of sites. Market Mommy, for instance has a global ranking of 2,379,522, meaning there are approximately 2,379,521 websites that are more popular in the world.

How is an Alexa traffic ranking calculated?

According to Alexa support, “Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all internet users.” Therefore, it is an estimate based on a sample of users. It uses data over a rolling three month period, but ranks are updated daily. Most notably, Alexa (a subsidary of Amazon.com) uses unique visitors as well as page views. The sites with the highest combination of these is ranked number one, and so on.

Why is my Alexa ranking important?

You must keep in mind that an Alexa ranking is relative. Not everyone uses the Alexa toolbar; therefore it is not 100% reliable. But, what is? Rankings can be manipulated and purchased so it doesn’t necessarily represent the true status of your site. However, that being said, it does serve as a valuable comparison tool for your site and industry. It can be a great way to gauge your competitors and it gives you a higher leg to stand on if you are in the market of selling advertising.

How can I increase my Alexa ranking?

If you value your Alexa ranking and want to improve it, what should you do? You’ve heard this before, but content is key. Improve your ranking by improving your content and SEO efforts. Use keywords that your competitors are using and drive traffic to your site by having related sites link to yours. At the core is engaging and original content. If you produce that, the links, traffic and ultimately the ranking will follow.

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Bess Blanco.

What is your business?
FRESH Start for Health & FRESH Start Coaching Community 

www.freshstartforhealth.org  – we share easy, family-friendly, faith-based ways to eat, move and think FRESH! (no fundamental health stuff there!) www.freshstartcoachingcommunity.com  – our coaching team is in over a dozen states and over 40 strong! We empower and educate coaches to share the FRESH Start message of hope and healing in their own communities, giving the coaches the opportunity to create income as they do!

When did you start your business?
Jan 2011 – at least, that’s when we officially released blog and began to build our focused business, which was called “The Intentional Lifestyle” then. I had been doing research and writing for blogs and magazines long before that!

What services/products do you offer?
1. On the FRESH Start for Health side, We hold Healthy Living Challenges with meal plans, daily guides and a LIVE coaching and support group (these are my FAVORITE!) I teach on-camera cooking classes and meal planning classes – we have a line of FRESH Start books (12 week Workbook, Fitness & Food Tracker and 14 Day Challenge Guide, a Grilling Recipe Ebook) with plans to add MANY more resources soon!

2. In our FRESH Start Coaching Community, we serve faith-based health coaches. We have a no-cost support group on FB (and membership on our website) as well as offer a low-cost Academy where we certify FRESH Start Coaches, and we offer a FSCC LIVE Support & Training Group that provides monthly training & support to coaches. We also have ready-made kits and printables available for coaches!

How do you balance family and business?
I don’t! ha! Not well, anyway! Hubby and I joke that we we run best on “comfortable chaos” and we just try to do our best everyday. I have an 18 year old son who started junior college this fall, and then 3 girls: 15, 12 and 8! The older 2 girls are doing their schooling from home by request, so I am working to balance and schedule that one too! I am truly learning to just BE in the moment I’m in – and to FOCUS on that one thing or person in front of me. It’s difficult many days as I struggle with a congenital back condition that causes daily pain (having major surgery to fix this in Oct!) and I deal with ADHD many times (and high anxiety some days!) I am living proof that IT CAN BE DONE! My worst day as a WAHM is still better that my best working outside my home for someone else (in my book!)

What advice do you have for other mom entrepreneurs?

1. Go easier on yourself! We mommy’s are WAY to hard on ourselves and it’s an unhealthy way to treat ourselves.

2. DON’T COMPARE yourself to other WAHMS – it has been my biggest trap some days! I would see how much others are getting done, or making, and I’d say “now, Bess, why haven’t you been able to do that yet?!” (Overachiever, anyone?! ha!) So wrong for me or you to do that to ourselves! It’s not fair to us anyway! Your life is YOURS ALONE, and looks nothing like anyone else’s. You can’t compare and still be fair to you (or them).

3. Take care of YOU FIRST! Eat FRESH, spend quiet time by yourself EVERYDAY, (even if it’s 5 minutes!) take a bath or be outside, or go on a walk or sip a drink over a book.IF you don’t, it will catch up to you anyway and the damage that happens from breakdowns can never be fully restored! SLEEP! Pleeeaasssee sleep more. Make time to make love (we don’t talk about that one enough in our world!) Drink more water (and maybe red wine!), less soda pop. Run on energy that you build DAILY (take vitamins, fresh air, eating right) instead of the crash-and-burn, fleeting kind that we sometimes go for! Get OUTSIDE and MOVE! Even a 20 minute brisk walk in the sunshine makes a HUGE difference!

How do your market your business?
Not well! hahaha I’m working on this one. Have always used blogs, social media, youtube, and now all the cool LIVE, on-camera options! But this is an area where I wish I had MUCH more time and effort available to focus! I’m FASCINATED by this part of our business, for sure! I’m making some good changes last half of this year to how I do it – getting back to a couple old-school methods (GOOD content marketing!) that has always worked and still does in the marketplace. You know, publishing REALLY GOOD posts to the blog, sharing on social media, sending faithful emails with MEATY tips, freebies and help for my precious oh-so-faithful followers and friends! What has kept my business afloat over the years is TRULY what I call “relationship marketing” and that principle is at the heart and soul of everything I do in FRESH Start – I try to SERVE FIRST, sell later.

Where can we find you?

facebook: 

FS Coaching Community – https://www.facebook.com/freshstartcoachingcommunity/

FRESH Start for Health –  https://www.facebook.com/freshstartforhealth/