Eluka Moore is the mom behind Bread and Butter Publishing, LLC. She created her privately owned self-publishing company in March of this year. The company recently launched a brand new recipe adventure book series called Kitchen Club Kids (TM). Their first book is called End of the Rainbow Fruit Salad, which is available through their website.

Here is a little about the book: Ideal for early child development, End of the Rainbow Fruit Salad uses the art of cooking, colorful illustrations and critical thinking lessons to make learning both educational and fun for kids. From counting and colors to food exploration and fun problem solving, this Kitchen Club Kids’ book gives parents a reason to start cooking and helping to establish healthy eating habits at a young age.  As an added bonus, each story features a rhymey-good-timey recipe that can be prepared in the kitchen by cooks of any caliber.

Moore admits that her family is her first priority but that there are always challenges when juggling being a mom and a professional. “I have a great support system in my husband and family that allows me to find a healthy balance between raising my son and keeping my professional side alive,” she said. “When you find things that you are extremely passionate about, you are constantly motivated to do great things and achieve success, whether it is your family, your business or both.”

When asked what advice she’d give to other aspiring mom entrepreneurs, she said, “Follow your heart and never give up.  Before I took on the role of full-time mom, I had a demanding career in advertising/marketing. While pregnant, I knew I wanted to find that balance between my professional side and taking on this new challenge of being a mom. So, I followed my heart and left my demanding career behind.  Looking back, it was the best decision I made because it gave me the opportunity to raise my son and focus on developing Kitchen Club Kids with my talented business partners. My hope is that Kitchen Club Kids will encourage parents to start cooking with their kids because of all of the learning opportunities available in the kitchen and help establish healthy eating habits.”

To market her business, Moore utilizes a variety of resources. This includes social media, word of mouth, website, public relations, tapping into strategic blogger communities and networking. As we continue to grow, we will also be exploring the use of traditional forms of advertising such as online advertising and print. 

To learn more, visit Kitchen Club Kids online, on Facebook and follow them on Twitter!

Welcome to the $750 Fall Into Cash Giveaway!

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By Louise Sattler

The poem written by Emily Perl Kingsley was cut out and pasted on refrigerator from February of 1992 until we moved to a new home in 1995. It was titled, “ Welcome to Holland”. In essence, it was a snapshot of what it is like to being unprepared when you give birth to a child who has challenges, such as medical or cognitive disabilities.

There is one section of the poem that I read over and over again, “After months of eager anticipation, the day finally arrives. You pack your bags and off you go. Several hours later, the plane lands. The stewardess comes in and says, “Welcome to Holland.” “Holland?!?” you say. “What do you mean Holland?? I signed up for Italy! I’m supposed to be in Italy. All my life I’ve dreamed of going to Italy.” But there’s been a change in the flight plan. They’ve landed in Holland and there you must stay.”

My husband and I wanted to go to Italy and ended up in Holland on February 7, 1992. I should have known that our trip to second time parenthood would be bumpy as we were told that our second born was to be a girl. “Two girls, so nice”, my OB-GYN told me. Guess what, we had the first boy born in 28 years in my family when he arrived via emergency c-section. Not breathing right. Sugar too low, heartbeat too high. I could already feel the “plane veer” off course.

Days later we were allowed to go home only to notice that our little “fella” was turning the color of a Sunkist orange. Not good. Not good at all. Rushed back to the hospital to be told it was simple “jaundice”. Nope, nothing in the child’s life would be simple, I found out. Days go on and before the first actual tulip bloomed that year we were in intensive care with our young guy. Jaundice ended up to be a “liver problem” – not yet determined, but possibly very serious and could lead to severe retardation. Respiratory syncytial virus/ RSV nearly claimed his life. Reflux choked him every third breath. Our nightmare continued. You know you have a very sick baby when you can’t find room in the isolated PICU suite because of the number of doctors, nurses and respiratory therapists working with your child to keep him alive. You also know your baby is very ill when the nurses come and ask you questions such as, ‘Is there anyone we can call for you?” Does God have a hotline, I wonder?

For any new parent who has a baby you know this is the worst part of the scenario- waiting. You wait to see if the tests are positive for illnesses that are unimaginable. You wait to see if the insurance will cover the rare and complicated blood work, machines that are helping your child stay alive or special therapy sessions ordered. You wait to see if you will ever have a “normal” life again for yourself, your family, your work, etc. Will your child walk, talk, eat normally, have friends, etc.? You begin truly HATE Holland.

Then little by little the waiting ends. Test results come back. Therapies begin. Hospitalizations end and you go home. But, for many of us, this is when you start a new journey in to the realm of Special Education. Here is the most ironic part of this story and the reason I am writing it for this blog. I am a special educator. I am a full fledge, certified School Psychologist that is trained with helping parents and children with special needs. All my training flies out the window as my mind is trying to process the months of evaluations, reports and recommendations from specialists. Ironic indeed. I have now changed teams! Instead of being the intervention specialist I now am the one calling our local school district asking for help from the Early Intervention Team! And I am so grateful when they appear at my door. But, I still have problems with paperwork and understanding all the information. How can this be? I do this job everyday and I am still wading through it because my head is so full of grief and confusion. The team helps me. Everyday gets a little better. Clarity arrives with every meeting or visit from a team member. Family members come on board to help. We get it through it.

Now fast- forward, our son improves with therapy as he starts to talk, walk (actually run) and become quite sociable. He has more hospital visits but he is deemed fairly healthy. His liver has a benign disorder and we are told that he shouldn’t go without food or enter in to the military. We can live with those two stipulations. 


The “little fella” is set to graduate college and venture in to the world of work. He is graduating summa cum laude and has been a fairly easy child to raise. Other than a mild tremor one of his hands, he has no known remnants of those first few difficult months during his infancy.

We share this story to bring others hope.

Feel free to comment and share your story to help others or reach assistance.

Louise Sattler is a nationally recognized guest speaker who melds her life as a psychologist with her passion for sign language.  Known for her infusion of humor in to her live presentations and media engagements- she can make learning fun! As owner of SIGNING FAMILIES  she often speaks about disaster and emergency preparedness within our communities, especially with children and adults who have special needs.  Louise also is the co-founder of 411 VOICES and considered to be an expert in social media marketing and influence.  Connect with Louise via TWITTER or EMAIL at  INFO<at>SigningFamilies.com.

I was so excited when Holiday Gift Guide participant, Merryam’s Elfun Adventures, asked me to also write a product review for her book and calendar. First, watch the YouTube video to learn more about the concept:

It all started with a little elf named Merryam, a visit with Santa and Mommy that was sick. The Merryam series brings a positive message while encourage families to remember the Celebrate Everyday. The book and calendar help everyone remember, even adults, to cherish each moment.

Santa’s Secret Elf is a 48 page soft cover book that tells the story of what Santa does when he gets letters asking for things he can’t provide. Make my mom better, bring my Daddy home or help me make new friends when we move. These are just a few of the requests he gets and those letters are sent to his special elf Merryam. Merryam takes those letters and prays for what the children need while Santa and the rest of the North Pole team make what the children want.

Merryam’s Elfun Adventures is a 64 page hardcover book that encourages kindness and generosity all year long. In this story, you see what happens at the North Pole after Christmas. The book emphasizes how to be a hero and help those in need. There are even hidden hearts on every page to remind us to be kind hearted every day.

The accompanying countdown calendars come in two designs. There is the Christmas Countdown Calendar or the year round Celebrate Everyday Countdown Calendar. Both feature pockets that let you and your family make notes about prayers, thoughts, cherished moments that you can take out and read later and even save for years to come. Creator, Kara, hopes that families will make this an ongoing tradition in their homes.

My kids love the colorful, fun books and even the message behind them. They love the new calendar and are looking forward to filling its pockets this Christmas season. As a mom, I’m looking forward to it too. I can’t wait to see the things that our family shares.

If you haven’t already, you and your children should visit Merryam’s website. There are recipes, lots of fun information, printables and even games!

By Terri Fry Brukhartz

In Part 1 of this series, I talked about how important it is to systematize certain aspects of your business. This automation can not only improve your business, but by putting a system in place, you can also create much-needed time for your personal life. When you are looking for areas which could really benefit from systemization, consider evaluating:

  • What areas of your business are getting in the way of your success?
  • Where are your frustrations?
  • What causes you stress?

Start by Writing It Down

The first step in systematizing a process is to write it down. What exactly is the process you go through to handle a sales lead? If you are struggling to get all the steps down, try the “backwards” approach. Start with the end result and then determine what you might do to achieve that end result.

Another valuable exercise is to document what everyone in your organization does. Forget job descriptions: You want to know what they actually do. This may highlight opportunities to build systems that can be leveraged throughout the organization and make training time shorter for new employees.

Often, the documentation you create in this process is all the systemization you require. The next time the task comes up, you can pull out the file and avoid figuring out how to do it all over again. It also becomes the core of the training manual for new employees, which is often one of the most valuable systems you can build.

Do the Cost-Benefit Math

Here are some guidelines for figuring out which of the myriad choices are worth the effort of creating a system:

What are the odds you will be doing this again? How often?

How hard is it to automate? Creating paper checklists is easy. Programming Outlook to sync your phone contacts and automatically generate follow up emails isn’t so easy. However, don’t give up if the software approach is too expensive or complicated.

Productivity guru David Allen sells several slick software products, but his core recommendation for organizing tasks is to create a set of clearly labeled file folders. Again, a well-documented, step-by-step manual is the core of many highly successful systems.

How painful is the task? And how painful is failing to execute it? High-value tasks, such as annual trade-shows and the like, are good candidates for setting up systems in order to reduce risks and the associated stress.

Can you hire it out? In some cases, the best system is to hand the documentation for the process to a junior employee. Hire a part-timer or outsource the project. Just make sure you do the work up front of carefully recording the steps involved, and how to achieve and measure the necessary outcomes. Otherwise, the whole thing may fall apart.

As you go through this analysis, don’t be afraid to start with the question: “Why do I do this process in the first place?” For every process you find that could be automated with a new system, you may find another that can be eliminated altogether. Systematically reviewing your business this way may be the most valuable system of all.

Terri Fry Brukhartz, LCSW, CPCC, has been helping business professionals make more money, do what matters and thrive on their successes since 2001. Coach Terri began her career in 1982 working for advertising agency Leo Burnett and the internationally acclaimed TV conglomerate, CBS.  In 1987, Coach Terri started The Fry Group, Inc., a publishers’ representative firm. Clients included Details Magazine, Men’s Health, and Harvard Business Review. With her husband, two kids and two dogs in tow, it’s a wonder Coach Terri has enough time to get everything done! She resides in Chicago but works by phone with entrepreneurs around the world. Feel free to contact her by e-mail or call 708-386-0500.