Decorated cookies, melt-in-your-mouth cupcakes and homemade artistic cakes are just a few of the products created at the one-stop bakeshop of Flourgirls. Flourgirls founder, Susy Pardo, launched the bakery in 2005 after attending the French Culinary Institute (FCI) in New York City and moving to Canada.
Within the span of five years, Pardo opened and bought a retail location for her business. The gluten free cupcake and nut free shop is located in Pardo’s hometown of Milton, only 10 minutes away from her home, making her life a little easier.
Pardo reveals proximity is one important step in reserving time with family. She operates her business in a way to balance family and work life. “Try to keep your business close to home so that even if you have to work late, you can still take an hour or so to have dinner.” She also encourages making one’s family a part of the business if possible. “My daughter is at an age where she enjoys being at the store, sometimes she even plays at helping me.”
When asked what piece of advice Pardo has for other mom entrepreneurs, her answer was simple: Prioritize. “As women, we feel we need to be everything to everyone. Have a perfectly clean home, cook dinners every night and be the social butterflies.” As a mom and businesswomen, Pardo has learned to live with a slightly messier home and enjoy a few close friends. She has the ability to spend dinner with her family, and occasionally with friends, and watch a show on television with her husband because she has prioritized what is important in her life.
Pardo markets her bakery via blogging, google add services and social advertising. The bakery has been featured in various magazines including, Fashion Magazine and Canadian House & Home.