Market Mommy:: When and why did you found your business?
Victoria:: My father founded All in the Cards 20 years ago, and I joined him in the business more 10 years ago. He is now semi-retired and I run the family business. My sister and brother have also joined me in doing so.
Market Mommy:: How long did it take before you felt successful?
Victoria:: Hmmmmmm! I will let you know! Still working on that one!
Market Mommy:: How do you define success?
Victoria:: To be able to balance business with family and personal life – being happy in both- simultaneously.
Market Mommy:: How do you balance parenting with running your business?
Victoria:: It’s challenging. There is always the pull…being organized. Being organized with time, everything is on a schedule….my calendar and my lists! Any extra time I have is with my family and my children. Knowing in business there is always tomorrow, but if you miss a ballet recital – there isn’t!
Market Mommy:: When did you break the six-figure threshold?
Victoria:: Before I worked for my family business, when I was an assistant to a president at a major dept store in NYC.
Market Mommy:: What business strategies contributed to your success?
Victoria:: Building a strong team. I am blessed to work with a very dedicated and talented team. You are as good as the people who surround you!
Market Mommy:: What specific marketing efforts really paid off for you?
Victoria:: Word of mouth….bringing great product at a great value, keeps our customers coming back, and sharing AIC with their family and friends….sending our cards to them for special occasions and birthdays!
Market Mommy:: What advice do you have for moms who are just starting out on their entrepreneur adventure?
Victoria:: Love what you do. Be passionate about it! Work hard and love what you do. It’s the key to my success!
This post is part of a new series on Market Mommy, Achieving $uccess. These posts detail the journey these mom entrepreneurs have taken to reach sales of six figures and beyond. How do they balance it all? What strategies have worked for them? What advice do they have for you, the new mom entrepreneur? Follow our blog for many more Achieving $uccess stories in the near future.