Events are not something that should be left out ofyour marketing plan. There are so many benefits and reasons that you should attend conferences, trade shows, fairs and other events. By attending conferences and seminars you can learn a TON about running your business. As a vendor you can garner some great advertising. And, let's not forget the face-to-face networking power that comes with attending events! Below are some events that you may want to consider sponsoring or attending either as a vendor or guest.