It is a bloggers world! The blogosphere, as it is called, has truly exploded! Technorati recently stated that it was tracking over 112.8 million blogs. That, could only be the tip of the iceberg, with millions more blogs in foreign languages across the world. There are blogs every topic and genre that you can imagine. Some obviously have millions of readers, while some are only aimed at personal friends and family.
While many blogs do not offer any type of advertising, it is becoming more and more common for blogs to feature advertisements to financially benefit themselves or promote their favorite causes and products. In addition to traditional advertisements that are paid placements, many blogs also offer product reviews and/or giveaways. By sending a blogger a sample of your product, they often, in turn will write a review for free or host a giveaway to gain even more exposure for your products.
Blogs that feature product reviews are very popular with moms looking for the newest and trendiest products available. It can be a very effective way to get your business in front of thousands, as many blogs have a very high readership. However, many bloggers do not return products, so choose carefully where you send yours, especially if they are expensive or in limited supply, i.e. handmade.