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Wednesday
Oct282015

Five Great Ways to Market Your Stay at Home Business

Do you work from home, operating your very own business and being your own boss? Are you looking for ways to branch out and reach a broader, wider audience so you can continue doing what you love, and more of it? Then continue reading for a few great ways that you can market your stay at home business effectively. You may be surprised by how easy it is to get out there and get to know more customers.

Attend Trade Shows, Exhibitions, and Other Events

One of the best ways to meet new customers and reach a wider audience is by meeting them in person at a trade show or exhibition, as well as other promotional events in your area. Make sure that you really research a particular event before you use the time and funding necessary to attend, as you want to be certain that the event caters to your niche and target audience. Then, to get the very best trade show booth possible, hire a company like finesse-exhibitions.co.uk, as they'll have the creative team you need to save money and time on building a booth that will attract and retain the attention of visitors walking by.

Use the Power of Social Media

There are so many effective social media channels that you can take advantage of today as a small business owner. From Twitter and Facebook, to LinkedIn and Instagram, among others, you have the opportunity to network with people from all over the world. Set up professional pages on all of these networks and, if necessary, hire someone who can take care of the day-to-day postings and interactions. Be sure to post about your products and services, answer questions, and host contests and promotions to get people involved and interested in what you do.

Partner with Another Small Business That Needs Help Promoting Itself

If you want to really expand your reach, you can access the customers of a fellow small business by partnering with them to market one another mutually. For example, if you create soaps and other bath and body care products, you can network with local businesses that sell these products, as well as with local spas and health centres. They can help promote your products or sell them at their facilities, and you can also promote them and mention that they're supporting you. In this way, it's a win-win for everyone involved and you all get to reach each other's current customer base to expand your own. 

Encourage Email Signups

Finally, offer freebies online through your website and social media channels to those who sign up for your email list. From there, you can increase your subscriber list and directly promote your products and/or services to them on a regular basis to generate new and recurring sales.

There are plenty of creative and surprisingly easy ways to market your stay at home business effectively. The key is to develop your product or service until it's the very best that it can be. Then work hard and with consistency to promote it to the masses.

Monday
Oct262015

Get More Out of Your Social Media by Posting Less

Yes, you read that right. You can spend less time on social media and make a bigger impact on your specific audience. With all the different social media sites out there, it’s easy to get caught up in a dozen different sites from Tumblr to Pinterest. How many social media sites do you really need to maintain for your blog? And which ones? There is no cookie cutter answer.

But the good news is that experts recommend fewer social media sites with a higher quality of content for businesses large and small. And the even better news is that you can find the right social media mix for your specific audience for free with a little research and insights from the experts.

Choose Wisely

With approximately 1.5 billion active monthly users on Facebook and only two million on Reddit, it seems like a pretty easy decision of which one to spend the most time on right? Wrong. When selecting which social media sites are right for your blog, it’s not just a numbers game. Would you rather reach a million random people for a moment, or 100 interested people for an hour? That’s the power of choosing the right social media based on your audience.

And while Facebook is ubiquitous for establishing the professionality of your blog or business these days, it’s probably not the best way to reach your desired readers. In fact, with the recent changes to the way Facebook feeds work, many of your followers will never even see your posts.

That’s why sites like Reddit are so powerful: they allow you to specialize your content and share it with a niche market directly. A breastfeeding blog post shared to a Reddit thread about breastfeeding guarantees that your audience is already engaged and looking for the exact content you’re providing. And the best part is that it doesn’t cost a dime.

Content that Counts

The content that you share is the single biggest determining factor in how much attention a post gets, no matter what social media site you choose. Your content needs to engage your readers on a personal level if you want them to click through to your site, and even better yet, share your content with their friends and followers.

Although you’re probably writing about personal experiences, you want your title to grab the reader’s attention and make them think about how your experience pertains to their life. Instead of the title: “My Little Two-Year-Old Terror” a more engaging headline might read: “How to Survive the Terrible Twos.” With just the turn of a phrase, you’ve taken the focus off of you and your family, and turned it into lessons that readers can apply to their own families. Look to other businesses that have a successful social following for more ideas that you can apply to your own strategy. For instance, LifeLock’s Twitter account is a great example of a social media news feed that is specifically designed to address all the worries and stresses associated with identity theft, not just the products that LifeLock offers.

Timing is Everything

The third key to maximizing your social media efforts for free is timing. All social media has a shelf life. The second you share something it loses value and relevance and continues to do so until your audience engages with it by liking, clicking and sharing. Sometimes a great post goes stale because it’s posted when the majority of your target audience isn’t online.

Most online sales happen on Mondays. Most feel good posts perform best on Fridays. And most social media sites have all kinds of analytics that can help you plan your posts to perfection and hit your audience when they are online and ready to engage with your brand. And what if the optimal posting time falls right at Jimmy’s naptime? Check out tools like Hootsuite that allow you to write a post any time and schedule it to post at high traffic times.

 

Monday
Oct262015

Tips for Women in the Welding Industry

Many people think of welding as being more of a ‘man’s job’, but it’s actually a pretty good career option for women as well. Although it’s estimated that currently only around 5% of welders in the US are female, there is also a massive shortage of around 200,000 skilled welders – and with the average wage for a welder being around $15.51 per hour with skilled welders earning even more, it’s easy to see why many girls have decided that it’s a decent career opportunity. If you’re thinking of getting into the welding industry, we’ve put together a list of great tips and advice to help you get far in a world currently dominated by men.

Knowledge is Power

When it comes to the welding industry, knowledge will get you a long way. If you’re thinking of taking up welding as a career it’s a good idea to take as many classes as you can in the different forms of welding, and learn about the how’s and why’s that are behind everything you will do as a welder.

Be Professional

Any women who’s ever pursued a career in an industry dominated by men will know that often, they just don’t get taken seriously. However, don’t let this put you off – after all, all industries were once dominated by men, and women worked hard to bring about equality. As a welder it’s important that you remain professional at all times as the way that you conduct yourself and even the way you dress is unfortunately going to affect the way in which people will treat you.

Be Tough

As a female working in the welding industry, you’re likely going to have to develop a tough skin. If you are not comfortable with the attitude of the manager or foreman of a welding company then you should not take the job, as although gender issues are still out there in this type of industry they are disappearing, and there will be other job opportunities. You may have to put up with some crude language or bad jokes, but never be afraid to pull people on this if you are offended, and be clear about what is and isn’t acceptable.

Take Pride in Your Work

Loving the job that you do, paying attention to detail and taking pride in your work will make you more valuable to your employer and any potential employers, and is advice not just for female welders but any welder looking to go a long way in the industry.

Stay Safe

Welding can be a dangerous profession, so it’s important that you know as much as possible about the tools that you are using and how to safely use them. It’s also crucial that you always use the correct protective gear and safety equipment, such as welding helmets – see Lincoln’s welding helmets to browse their great range.

Are you a female welder, or do you know a lady who works in the industry? If you’d like to pass on any further advice, we’d love to hear from you in the comments.

Monday
Oct192015

Have you considered advanced biobanking?

Have you ever considered advanced biobanking? It is not something that I considered while I was pregnant; simply because I wasn’t aware of the procedures and the benefits. If I had known more about cord blood banking, chances are I would have strongly considered it.

Cord blood banking is a once-in-a-lifetime opportunity to collect, process and preserve your baby’s stem cells for future medical use. Collecting your baby’s cord blood is a simple and safe procedure that happens immediately after the birth and usually takes the healthcare provider about five minutes to collect and package for shipment to our state-of-the-art cord blood bank facility located in New Jersey.

Cord blood is an important source of rich stem cells, and has been proven in treatments to help replace and rebuild diseased blood cells. Today, cord blood stem cells are used in the treatment of more than 80 diseases, including various types of blood disorders and cancers such as leukemia.

Intriguing isn’t it? This option is on the rise and there is no wonder why more and more parents are choosing to bank cord blood given the advantages. Cord blood banking, however, is just the beginning. With Advanced Biobanking you can bank placental blood, complete placentas, cord vessels or cord platelet rich plasma. This increases the number of life-saving cells that you store and therefore increases the number of conditions that you can treat.

Every day, parents are choosing to bank their child’s cord blood because they know these powerful cells could one day be used to save a close family member’s life. Parents choose to also bank placenta blood with LifebankUSA to make their cord blood collection even more powerful, providing them with even greater peace of mind. Only LifebankUSA’s proprietary technology allows you to bank your baby’s placenta blood. Banking placenta blood in addition to cord blood gives you the ability to preserve significantly more of your baby’s stem cells. Why is having more of your baby’s stem cells important? Because numerous studies presented in top medical journals have shown that transplanting more cells significantly improves success and survival rates.

Think about this. LifebankUSA has released cord blood stem cell units for sibling transplants, resulting in 100 percent survival rates in treating both hemoglobinopathies and malignant diseases. That's astounding to me! LifebankUSA’s processing procedures are tested and validated, giving you confidence that your collection is well preserved and transplant-ready.

The first cord blood stem cell transplant was performed in Paris in 1988. The patient was a 5-year-old boy named Matthew, with Fanconi’s Syndrome—a rare, serious type of anemia. The transplant was a success, and Matthew is now a loving husband and father who is doing well today thanks to the wonderful work of the medical pioneers who performed his transplant using his sister’s umbilical cord blood. He has since become a vocal advocate for cord blood banking. Since that first transplant, cord blood stem cell transplants have been used to treat at least 80 different diseases, including leukemia, lymphoma and myeloma, in more than 30,000 patients worldwide.

You can enroll simply by calling 1.877.LIFEBANKUSA or visit their website at www.lifebankusa.com for additional information.

Monday
Oct122015

LifeOiL, Non-GMO Cooking Oils, Now Available!

Concerned about GMOs and the effects they might be having on your health? Try the new Non-GMO cooking oils from LifeOiL! You can find them in Sam's Club and WalMart stores now!

Donald Bryant Jr. believes small innovations hold great potential. Bringing this potential to life is the driving mission behind his consumer products company, Alden Group Brands.

Since founding the company in 2007, Donald and his team develop brands that promote wellness. “Our company and products,” explains Donald, “are designed to challenge the usual and improve lives.”

Their big break? When celebrity B. Smith signed on to become the face of their first product, olive oil. “This was a turning point for us,” says Donald. “We succeeded in getting our product in stores throughout the country and succeeded in promoting healthful and smart cooking, which is very important to me.”

Capitalizing on the success of B. Smith’s Olive Oil, Alden Group recently launched LifeOiL Non-GMO Cooking Oils.

LifeOiL products are designed to challenge the usual and improve lives. As one of the first Non-GMO cooking oil brands in the country, LifeOiL offers Non-GMO Project Verified Oils including: canola oil, corn oil, soybean oil (vegetable oil), and an all-purpose blend of sunflower, safflower and olive oil.

“I am so excited about LifeOiL,” he says. “It’s an alternative to the genetically engineered (GMO) brands and oils on the market. Our mission is to provide healthy options that improves they way people cook and eat. The potential there is so great.”

In fact, LifeOiL is now sold at Wal-Mart stores nationwide and select Sam’s Club stores, with distribution continuing to grow every month.

Bringing LifeOiL to life—and then to stores—is an important milestone for Alden Group Brands in becoming a major consumer products company.

Double packs of two, one-liter bottles can be purchased for just $5.98. But, you need to hurry! Products are only available through the month of October! Head to your local WalMart or Sam's Club today!

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