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Reaching an Audience Through Promotions and Advertising

Businesses need to understand what methods are best for reaching their target audience if they are going to be successful. There are plenty of promotional and advertising opportunities out there but finding the right blend of marketing tactics is essential.

Print, promotional products and TV spots are among the options open to companies looking to build a brand and attract more customers. However, depending on the size of your business' budget and objectives, certain methods may be better than others.

Promotional products can outperform TV

Research commissioned by Promotional Products Association International - and carried out by researchers at Louisiana State University and University of Texas at San Antonio - looked at the effectiveness of promotional items compared to print and TV. As well as this, it tried to deduce what each consumer’s preferred medium for finding out information about a product or brand is.

In terms of the effectiveness, promotional merchandise outperformed television across the board. Despite long being accepted as one of the best ways to advertise a brand, the findings highlight how TV ads no longer have the same ability to influence customers as they used to.

Favorable attitudes

Respondents, who were all aged between 18 and 34, preferred advertising based on the distribution of promotional products over TV ads in five different areas. Firstly, in terms of their positive attitudes toward the ad (41 per cent  to 18 percent), their purchase intent (54 per cent to 33 percent), their positive attitude toward the product (20 per to 16 percent), their referral value (26 percent to 16 percent) and message credibility (54 percent to 33 per cent).

Promotional gifts were also found to generate favorable attitudes in all cases. For example, the credibility attached to a print and TV campaign was only 31 per cent, but this increased to 60 percent for a message delivered through print and promotions and 70 per cent for a combination of TV and promotions.

Positive effects

This demonstrates how there are a number of positive effects associated with introducing promotional items into an advertising scheme. Not only does it boost credibility, but it will also lead to a higher referral value. Indeed, 84 per cent of those questioned said the use of this method helps to create a good brand impression - higher than both TV and print (31 percent).

In terms of integrating promotional products into an advertising campaign, companies should always be looking at their target audience. For example, an office supplier could distribute promotional mugs to its clients, as most office workers will have a cup of coffee or tea in the morning. As well as being a popular and refreshing way to display your logo, you can be sure the gift will get a lot of use because of its practicality.

The research highlights how promotional products can work as an effective standalone tactic or as part of a wide marketing mix. Promotional merchandise is seen as both likeable and pleasant, while it has also been found to increase interest in a brand. If used correctly, companies should be able to attract more consumers by developing a long-lasting impression with them, which should eventually bring about an improvement in customer loyalty further down the line.


Meet Amanda from Desert Baby


Amanda Kennedy is the mom behind the handmade goodness at Desert Baby on Etsy. She is the mom of two and sews unique, handmade creations just for you. Here is more about her from her Etsy store …

When I was around 6 years old, my love of handmade officially began. I had learned how to braid ribbons together and create headbands and was determined to sell them for profit. I would sit on the corner of my street and wait for a buyer. Oh how I wish Etsy was around back then! I continued to craft throughout my school years and studied fashion design in college.

My friends and family members eventually started families and I was determined to not bring a "duplicate" gift. I wanted to bring something that everyone would want and "Ooh and ahh" over. That is really how Desert Baby began. Something as simple as handmade burp cloths jump started my shop.

I finally had my own lil' one to sew for and I was frustrated at the choices of clothing I found for boys. What is it with girls’ clothes? So many choices and yet nothing original for my guys, so that is how t shirts with ties were born and I never looked back. They are my most popular sellers to this day. Most of what I create is out of necessity or a request from a friend. It all just blooms from there.

Today, I work full time out of the home as well as run Desert Baby at night and on weekends. I participate in local handmade markets as much as possible. I have 2 boys, Robert who is almost 6 and Connor who is 2. Connor has a condition called alopecia which prohibits him from growing hair. He is my model that is usually wearing a hat. I am a busy mom, but I love it. I have a fantastic husband who allows me to create and supports me through it all. I hope that my hard work and perseverance to do what you love teaches my kids to do the same in life.

If you put in everything you have, you are successful.


Indy Family Fest Offers Great Marketing Opportunities for your Business

By Jenn Kampmeier

Have you heard the latest BUZZ going on around Indianapolis...IndyFamilyFest is coming to town and Indy's Child and Hamilton Family Magazines are the Presenting Sponsor of the event.

New to IndyFamilyFest?

IndyFamilyFest is a all day celebration of the family with a full schedule of entertainment, shopping, how-to demos,and activities for every member of the family from belly bump to tween. We are proud to announce Mary Susan Buhner of "Mommy Magic" has signed on as our keynote speaker.

IndyFamilyFest will take place on Saturday, October 19, 2013 from 9:00am to 4:00pm at the IN State Fairgrounds in the Blue Ribbon Building.

Your Business Will Benefit. 

Since you are a current Market Mommy reader, you will receive an extra discount of $75.00 off booth rental space. Use code MARKET.

We have multiple ways in which your company can directly market your business to the consumers whom attend our event.

* Become a Vendor.

* For greater visibility become a sponsor.

* Sponsor at an interactive area.

* Have a Product? Then place in our Swag Bags.

* Can't attend? We offer onsite marketing options even if you can not be at our show.

Our event will bring consumers to you, so you can directly market, sell and inform consumers about your product,brand and/or service. We estimate over 2,000 consumers will attend this show.

This extra discount special will expire on August 1st, so hurry and contact for vendor and sponsorship information.


Dalagelis Painting, LLC

Dalagelis Painting LLC was founded by two individuals who wanted more for their family than just the ordinary. Separately they didn’t think the business would succeed, but together as a team and a family they knew that there was no doubt that their business would thrive.

"Chris and I decided to jump feet first in and see where life would take us. This business has been and will continue to be successful because of our honesty and loyalty to our customers," said Rachel Higginbotham, co-owner.

The business was designed so that no customer would ever be forgotten and every phone call and email would be answered in a timely manner. "I am the "artist". I see color, design and know how to pull everything together. I have a degree in Graphic Design and have over the years broadened my horizons and began getting into decorating. It doesn't have to stop with picking out paint colors, you can always ask me questions about where you think things should be placed in the room, what accent pieces might work and even where you might want to go to look for certain pieces," she said.

When you hire Dalagelis Painting LLC, you are hiring Rachel and she doesn't just stop at the color choices. "I enjoy helping people beautify their homes and I would love to work with you as well," she added.

Chris and he is the perfectionist, the planner, and extremely detail oriented. Chris has never wanted to leave a home or place of business that we have worked on without everything being absolutely perfect. Don't ask him about color, but he can certainly put it on the wall and the results will speak for themselves. He has an extensive background in painting interior, exterior, residential and commercial work. He does staining, painting, moulding, doors, wallpaper, faux finishes and much more.

If you have questions, feel free to visit the Dalagelis Painting contact page, or find them on Facebook. They will be more than happy to answer your questions. 


Mompreneur Media Offers Stylish Websites and Supportive Network

Nicole Orozco is the mom behind Mompreneur Media. It is her endeavor to help mom entrepreneurs get the website of their dreams and also empower them to learn how to manage, maintain and run it via solutions and tutorials. “We believe in translating YOUR story into a visually appealing design that represents who you are while connecting with your customers,” she said.

Orozco knows that launching a website business on your own can be a lonely, not to mention scary, prospect. “Having a supportive environment to rely on can be the key to your success. Fortunately the Mompreneur Media community is here for you.”

Her passions are WordPress and helping mom entrepreneurs by giving them easy-to-use and stylish websites that will enable them to rock their businesses. “I partner with mompreneurs who’re looking for WordPress websites designed to suit their businesses and themselves. Yes, you need a website that works to boost your business without bogging you down with technicalities.”

Orozco is the mom of two and lives in southwest Washington with her contractor husband. As a mom entrepreneur herself since 2005, she understands what mom entrepreneurs need.

Encouragement, support and community are some of those things. In addition to web designing, Mompreneur Media is a community that supports and empowers moms. “I wanted to build a community for women who believe in themselves. For women who believe in their dreams and abilities. For women who will not quit. I’m excited to be meeting other like-minded and aspiring mompreneurs, she added.”

Learn more by visiting her website, or liking Mompreneur Media on Facebook!


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