Yes, you read that right. You can spend less time on social media and make a bigger impact on your specific audience. With all the different social media sites out there, it’s easy to get caught up in a dozen different sites from Tumblr to Pinterest. How many social media sites do you really need to maintain for your blog? And which ones? There is no cookie cutter answer.
But the good news is that experts recommend fewer social media sites with a higher quality of content for businesses large and small. And the even better news is that you can find the right social media mix for your specific audience for free with a little research and insights from the experts.
With approximately 1.5 billion active monthly users on Facebook and only two million on Reddit, it seems like a pretty easy decision of which one to spend the most time on right? Wrong. When selecting which social media sites are right for your blog, it’s not just a numbers game. Would you rather reach a million random people for a moment, or 100 interested people for an hour? That’s the power of choosing the right social media based on your audience.
And while Facebook is ubiquitous for establishing the professionality of your blog or business these days, it’s probably not the best way to reach your desired readers. In fact, with the recent changes to the way Facebook feeds work, many of your followers will never even see your posts.
That’s why sites like Reddit are so powerful: they allow you to specialize your content and share it with a niche market directly. A breastfeeding blog post shared to a Reddit thread about breastfeeding guarantees that your audience is already engaged and looking for the exact content you’re providing. And the best part is that it doesn’t cost a dime.
Content that Counts
The content that you share is the single biggest determining factor in how much attention a post gets, no matter what social media site you choose. Your content needs to engage your readers on a personal level if you want them to click through to your site, and even better yet, share your content with their friends and followers.
Although you’re probably writing about personal experiences, you want your title to grab the reader’s attention and make them think about how your experience pertains to their life. Instead of the title: “My Little Two-Year-Old Terror” a more engaging headline might read: “How to Survive the Terrible Twos.” With just the turn of a phrase, you’ve taken the focus off of you and your family, and turned it into lessons that readers can apply to their own families. Look to other businesses that have a successful social following for more ideas that you can apply to your own strategy. For instance, LifeLock’s Twitter account is a great example of a social media news feed that is specifically designed to address all the worries and stresses associated with identity theft, not just the products that LifeLock offers.
Timing is Everything
The third key to maximizing your social media efforts for free is timing. All social media has a shelf life. The second you share something it loses value and relevance and continues to do so until your audience engages with it by liking, clicking and sharing. Sometimes a great post goes stale because it’s posted when the majority of your target audience isn’t online.
Most online sales happen on Mondays. Most feel good posts perform best on Fridays. And most social media sites have all kinds of analytics that can help you plan your posts to perfection and hit your audience when they are online and ready to engage with your brand. And what if the optimal posting time falls right at Jimmy’s naptime? Check out tools like Hootsuite that allow you to write a post any time and schedule it to post at high traffic times.