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Tuesday
Nov052013

Enjoy Peace of Mind with React Mobile

Have you ever been concerned about you or a loved one’s safety? Maybe you run during the early morning hours or frequently meet with new clients at various locations. Or, maybe you want to keep a better handle on your child’s whereabouts. React Mobile is a new app that can help in these and many other situations.

Robb Monkman is React Mobile’s co-founder. He said he was inspired to create the mobile safety application after being held at gunpoint during a home invasion while in college several years ago. Wanting to do more for on and off campus safety, he created a tool that could be used to silently and discreetly alert a wide network, including the authorities, of an emergency and its location. After testing several beta products in various markets for over a year, the React Mobile safety app was finally launched in March 2013.

How does it work? {Watch this video!} React Mobile helps you turn your smart phone into a powerful lifeline. The app has a “Follow Me” feature, that let’s your self selected contacts track your whereabouts in real-time whenever you might be concerned for your safety. Users can simply touch the “I’m Safe” button to let contacts know when you’ve arrived at your destination safely. In an emergency, the SOS shield on the app should be pressed. Then, a panic alert containing a link to your GPS location is sent to select emergency contacts via text message and email.

There is also an option to have this posted via social media on Facebook and Twitter. Once the SOS alert is activated, the user is automatically prompted to dial 911. If you live outside of the US, or travel frequently, there is an option in the settings to choose the country you are in and the corresponding emergency numbers.

React Mobile has recently been featured in Self Magazine, Shape Magazine and on Fox News. The free application is available for iPhones and Droid users. Download it today from your app store and enjoy more peace of mind. You can also follow them on Facebook.

Wednesday
Oct092013

Santa's Secret Elf and Merryam's Elfun Adventures

I was so excited when Holiday Gift Guide participant, Merryam's Elfun Adventures, asked me to also write a product review for her book and calendar. First, watch the YouTube video to learn more about the concept:

It all started with a little elf named Merryam, a visit with Santa and Mommy that was sick. The Merryam series brings a positive message while encourage families to remember the Celebrate Everyday. The book and calendar help everyone remember, even adults, to cherish each moment.

Santa's Secret Elf is a 48 page soft cover book that tells the story of what Santa does when he gets letters asking for things he can't provide. Make my mom better, bring my Daddy home or help me make new friends when we move. These are just a few of the requests he gets and those letters are sent to his special elf Merryam. Merryam takes those letters and prays for what the children need while Santa and the rest of the North Pole team make what the children want.

Merryam's Elfun Adventures is a 64 page hardcover book that encourages kindness and generosity all year long. In this story, you see what happens at the North Pole after Christmas. The book emphasizes how to be a hero and help those in need. There are even hidden hearts on every page to remind us to be kind hearted every day.

The accompanying countdown calendars come in two designs. There is the Christmas Countdown Calendar or the year round Celebrate Everyday Countdown Calendar. Both feature pockets that let you and your family make notes about prayers, thoughts, cherished moments that you can take out and read later and even save for years to come. Creator, Kara, hopes that families will make this an ongoing tradition in their homes.

My kids love the colorful, fun books and even the message behind them. They love the new calendar and are looking forward to filling its pockets this Christmas season. As a mom, I'm looking forward to it too. I can't wait to see the things that our family shares.

If you haven't already, you and your children should visit Merryam's website. There are recipes, lots of fun information, printables and even games!


Tuesday
Sep242013

Win a mamaRoo from LifeBank USA

There’s only one opportunity to save your baby’s stem cells for the future...

As an expectant parent, your baby’s health means everything. Right now, he or she is protected in the womb and will soon enter the world. There is a lot to think about and prepare for, but an invaluable step you can take when your child is born is to preserve his/her stem-cell rich cord and placenta blood The ability of stem cells to save lives via cord blood banking has proven successful for replacing abnormal or diseased cells, and treating life-threatening blood disorders such as leukemia, lymphoma, and myeloma.  In fact, since 1988 stem cell transplants have been used to treat some 80 diseases.

As the only company that offers cord blood, placenta blood and tissue banking -- and the first to release placenta-derived stem cells for a successful transplant -- New Jersey-based LifebankUSA is a technological leader that is pioneering key medical innovations in the field.  Owned by the Celgene Corporation, a world-class biopharmaceutical company, LifebankUSA also operates a robust donation program and collects cells from anywhere in the US for use primarily in advancing medical research.

Along with peace of mind, LifebankUSA wants to give parents the chance to win one of the hottest baby items, the 4Moms mamaRoo. With the LifebankUSA mamaRoo Facebook contest we will be giving away TWO 4Moms mamaRoos (valued at $260 each) in a random drawing from entrants in this Facebook contest. The mamaRoo bounces up and down and sways from side to side, just like parents do when comforting their babies. It plays soothing nature sounds and has the option of plugging in your own MP3 player. Enter below for your chance to win the baby item that is on EVERY expectant Mom’s baby shower registry! This promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook. By entering the contest, you understand that you are providing your information to LifebankUSA and not to Facebook.

Click here to enter and good luck!

Friday
Aug232013

Maximizing the internet to make sales

To make a significant sale, you need to get your clients engaged in what you have to offer and the best way to do this is by communicating with them.

But how do you bridge the distance between potential clients and a deal? Thanks to the online world, there's an ever-increasing number of tools that can be used to secure sales, with specific technology and platforms catering to different needs.

Read on to find out how to land a big sale with the help of the internet

Start with a professional website

The internet provides great opportunities for businesses to present their products to the world, as it acts as a virtual shop front, but remember - first impressions count.

It's more than likely that the first thing a prospective client will do is Google your firm to try and find out more about what you have to offer and conduct some background research before deciding to part with their cash.

Making sure your website is up-to-date with plenty of accurate content, therefore, is a great way for them to see how professional you are and how dedicated you are to your business. And if you have an e-commerce section to your site, even better - that way people can buy from you directly.

If you find this too complex to handle yourself, enlist the services of a professional content marketing organization - it's an investment rather than an outgoing.

Use social media

Making the most of social media sites such as Facebook, Twitter and LinkedIn isn't an option these days, it's a must.

Not only do these platforms offer a direct link to consumers and clients, they're also a chance for your firm to show off its personality and keep people abreast of news and offers.

At the same time, social media sites also allow customers to get in touch with you quickly and easily and with millions of users on each, if you didn't tap into such a wide-reaching audience base, you'd be mad.

Teleconferencing

Conference calls allow three or more individuals to participate in a phone conversation and when it comes to using the service to close sales, there are many advantages over face-to-face meetings.

First of all, it allows you to reach out to clients in a more personal way than emails, phone calls or social media.

And not only is teleconferencing a cost effective method of meeting, but prospective clients will be impressed by the efforts your business is making to be carbon neutral and eco-friendly. On top of this, no time is being wasted commuting, something which is particularly important if your employees are preparing for a sales pitch.

If you have multiple representatives presenting a pitch to one client, the individual talents of each can be used to close the sale during a teleconferencing meeting without having to weather the costs of sending each to a face-to-face rendezvous across town, for example.

What's more, as the technology allows you to make low-cost international calls, the opportunity for global growth is more realistic.

 

Monday
Aug192013

Reaching an Audience Through Promotions and Advertising

Businesses need to understand what methods are best for reaching their target audience if they are going to be successful. There are plenty of promotional and advertising opportunities out there but finding the right blend of marketing tactics is essential.

Print, promotional products and TV spots are among the options open to companies looking to build a brand and attract more customers. However, depending on the size of your business' budget and objectives, certain methods may be better than others.

Promotional products can outperform TV

Research commissioned by Promotional Products Association International - and carried out by researchers at Louisiana State University and University of Texas at San Antonio - looked at the effectiveness of promotional items compared to print and TV. As well as this, it tried to deduce what each consumer’s preferred medium for finding out information about a product or brand is.

In terms of the effectiveness, promotional merchandise outperformed television across the board. Despite long being accepted as one of the best ways to advertise a brand, the findings highlight how TV ads no longer have the same ability to influence customers as they used to.

Favorable attitudes

Respondents, who were all aged between 18 and 34, preferred advertising based on the distribution of promotional products over TV ads in five different areas. Firstly, in terms of their positive attitudes toward the ad (41 per cent  to 18 percent), their purchase intent (54 per cent to 33 percent), their positive attitude toward the product (20 per to 16 percent), their referral value (26 percent to 16 percent) and message credibility (54 percent to 33 per cent).

Promotional gifts were also found to generate favorable attitudes in all cases. For example, the credibility attached to a print and TV campaign was only 31 per cent, but this increased to 60 percent for a message delivered through print and promotions and 70 per cent for a combination of TV and promotions.

Positive effects

This demonstrates how there are a number of positive effects associated with introducing promotional items into an advertising scheme. Not only does it boost credibility, but it will also lead to a higher referral value. Indeed, 84 per cent of those questioned said the use of this method helps to create a good brand impression - higher than both TV and print (31 percent).

In terms of integrating promotional products into an advertising campaign, companies should always be looking at their target audience. For example, an office supplier could distribute promotional mugs to its clients, as most office workers will have a cup of coffee or tea in the morning. As well as being a popular and refreshing way to display your logo, you can be sure the gift will get a lot of use because of its practicality.

The research highlights how promotional products can work as an effective standalone tactic or as part of a wide marketing mix. Promotional merchandise is seen as both likeable and pleasant, while it has also been found to increase interest in a brand. If used correctly, companies should be able to attract more consumers by developing a long-lasting impression with them, which should eventually bring about an improvement in customer loyalty further down the line.

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