How are you branding YOURSELF on Social Media? Sure, you have probably read everything about getting exposure for your business and taken countless trainings on how to market your company, BUT how are you branding yourself???
Ok, so you are probably thinking, I spend all my time working on my business, why do I need to brand myself on social media. My business is the most important thing.
Let me pose this question: Are you reaching ALL your potential customers with your company’s social media pages? Odds are, probably not. You could be paying for ads that aren’t reaching your ideal customer. And if you aren’t paying for ads, then are you getting the engagement you want on your page? If not, the algorithms are not playing in your favor and exposure is low which means your page is not very effective.
As a small business owner, it is your responsibility to represent your company in all facets of social media. You need to be the brand and face of your business. Since many entrepreneurs are in charge of their own social media, you need to be embracing your personal social media pages as well.
Let me paint a picture for you: people are loving your brand, they are loving the product or service you are providing and then they go to do a little more research on the company especially the person behind the curtain.
They start Googling you and find amazing articles and interviews that show how awesome other people think you are. Curiosity sinks in and they start following your personal page on Facebook or Instagram. It turns out it’s not quite what they thought it was going to be. There is a strong disconnect between your business and your personal brand. Your page is full of unoriginal posts, shared posts, game requests, candy crush scores out the wazoo, political rants, obscene pictures of you getting wasted at a family party or worst yet it’s ONLY posts about your company.
All of a sudden the brand they loved is something they are questioning now. All they wanted was to get to know the owner and with this, they really are seeing a side of you that is incongruent with the message your company is putting out there.
Enhancing your personal brand on social media is going shift the whole landscape of your business. It will open up a brand new network of customers that might have never even come into your scope because you chose to forget a major outlet that you were unaware of tapping into.
How do I do this without turning my friends away but instead turning them into paying customers or even better REFERRALS!!??!!
It’s all about authenticity and giving them a peek into your amazing life without flat out selling or pushing a product 24/7. Think about it, when you log onto Facebook in the morning, do you sit down at your computer and say “hmm, what am I going to buy from Facebook today?”
You are going on to see what your friends are doing: who had a baby, who went on an amazing trip, who ate what and basically being a voyeur into their lives. It’s fun and that’s what it’s all about. You like and you comment because it’s interesting not because you want to buy something from your friends.
Let me let you in on a formula that has worked well with my business. If you go onto my personal page, you can easily figure out that I do something in the health and wellness field, but that’s what I do, it’s not who I am.
Who I am is a positive person, pouring motivation and inspiration into others, a mom who loves posting pictures of her kids, a woman who shares her travels and adventures and how she incorporate fitness and running into her busy life!
This is a general formula I use when planning out what I will post during the week:
10 lifestyle posts: meaningful posts with pictures of your family, your amazing life and all over positive posts. No political rants or negativity on your page.
4 posts somewhat inferring about your business: giving your friends a glimmer of what you are doing. Are you traveling somewhere fun for your business? Can you take a picture with your product placed in the background? You are looking to post something nonchalant about what you do without pushing it into people’s faces.
1 power post: this is a post where you share a deal you have going on, a new product you are launching, or a new service you are offering. You can put it all out on the table with this one post during the week.The point of only doing this once a week is so that people do not get annoyed with how many times you are posting about your business and in turn will probably unfollow you. They are also more likely to purchase this particular offering if you are only bringing it up once in awhile. What’s better than free marketing?
The point of doing it this way is to create curiosity but to not overwhelm your friends with your business either. By using this method, people will start asking questions like, “oh, are you still doing…?” or even better “what do you do? I have to know because your posts are amazing!”
Remember you are the person behind your company so project the persona in your personal social media pages that will make people know, like and trust you equaling more revenue for your empire!
Abbey Fatica is a busy mom of four, a runner and loves to travel. She is passionate about helping others transform their lives by become physically and financially free. She loves helping other moms feel comfortable in their skin and be able to dream again. She is a Life and Business Coach working with entrepreneurs who are wanting accountability and increase productivity to balance both their business and their personal life. She is on a mission to help families create their healthiest life, full of financial and time freedom, so they can live out their passions with a strong purpose! Connect with Abbey Fatica on Facebook today!