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Entries in Social Media (8)

Friday
Oct022015

How are you branding YOURSELF on Social Media?

How are you branding YOURSELF on Social Media? Sure, you have probably read everything about getting exposure for your business and taken countless trainings on how to market your company, BUT how are you branding yourself???

Ok, so you are probably thinking, I spend all my time working on my business, why do I need to brand myself on social media. My business is the most important thing.

Let me pose this question: Are you reaching ALL your potential customers with your company’s social media pages? Odds are, probably not. You could be paying for ads that aren’t reaching your ideal customer. And if you aren’t paying for ads, then are you getting the engagement you want on your page? If not, the algorithms are not playing in your favor and exposure is low which means your page is not very effective.

As a small business owner, it is your responsibility to represent your company in all facets of social media. You need to be the brand and face of your business. Since many entrepreneurs are in charge of their own social media, you need to be embracing your personal social media pages as well.

Let me paint a picture for you: people are loving your brand, they are loving the product or service you are providing and then they go to do a little more research on the company especially the person behind the curtain.

They start Googling you and find amazing articles and interviews that show how awesome other people think you are. Curiosity sinks in and they start following your personal page on Facebook or Instagram. It turns out it’s not quite what they thought it was going to be. There is a strong disconnect between your business and your personal brand. Your page is full of unoriginal posts, shared posts, game requests, candy crush scores out the wazoo, political rants, obscene pictures of you getting wasted at a family party or worst yet it’s ONLY posts about your company.

All of a sudden the brand they loved is something they are questioning now. All they wanted was to get to know the owner and with this, they really are seeing a side of you that is incongruent with the message your company is putting out there.

Enhancing your personal brand on social media is going shift the whole landscape of your business. It will open up a brand new network of customers that might have never even come into your scope because you chose to forget a major outlet that you were unaware of tapping into.

How do I do this without turning my friends away but instead turning them into paying customers or even better REFERRALS!!??!!

It’s all about authenticity and giving them a peek into your amazing life without flat out selling or pushing a product 24/7. Think about it, when you log onto Facebook in the morning, do you sit down at your computer and say “hmm, what am I going to buy from Facebook today?”

NO!

You are going on to see what your friends are doing: who had a baby, who went on an amazing trip, who ate what and basically being a voyeur into their lives. It’s fun and that’s what it’s all about. You like and you comment because it’s interesting not because you want to buy something from your friends.

Let me let you in on a formula that has worked well with my business. If you go onto my personal page, you can easily figure out that I do something in the health and wellness field, but that’s what I do, it’s not who I am.

Who I am is a positive person, pouring motivation and inspiration into others, a mom who loves posting pictures of her kids, a woman who shares her travels and adventures and how she incorporate fitness and running into her busy life!

This is a general formula I use when planning out what I will post during the week:

10 lifestyle posts: meaningful posts with pictures of your family, your amazing life and all over positive posts. No political rants or negativity on your page.

4 posts somewhat inferring about your business: giving your friends a glimmer of what you are doing. Are you traveling somewhere fun for your business? Can you take a picture with your product placed in the background? You are looking to post something nonchalant about what you do without pushing it into people’s faces.

1 power post: this is a post where you share a deal you have going on, a new product you are launching, or a new service you are offering. You can put it all out on the table with this one post during the week.The point of only doing this once a week is so that people do not get annoyed with how many times you are posting about your business and in turn will probably unfollow you. They are also more likely to purchase this particular offering if you are only bringing it up once in awhile. What’s better than free marketing?

The point of doing it this way is to create curiosity but to not overwhelm your friends with your business either. By using this method, people will start asking questions like, “oh, are you still doing…?” or even better “what do you do? I have to know because your posts are amazing!”

Remember you are the person behind your company so project the persona in your personal social media pages that will make people know, like and trust you equaling more revenue for your empire!

Abbey Fatica is a busy mom of four, a runner and loves to travel. She is passionate about helping others transform their lives by become physically and financially free. She loves helping other moms feel comfortable in their skin and be able to dream again. She is a Life and Business Coach working with entrepreneurs who are wanting accountability and increase productivity to balance both their business and their personal life.   She is on a mission to help families create their healthiest life, full of financial and time freedom, so they can live out their passions with a strong purpose! Connect with Abbey Fatica on Facebook today!

Thursday
Mar192015

5 Seriously Simple Ways to Boost Engagement Organically {and for FREE} on Your Facebook Page 

By Prerna Malik

Have you been struggling with a Facebook page that looks like a ghost town?

Do your posts reach next to no one?

Does it seem like your fans don’t “like” you even though they like your page?;)

Well, then, my friend, I have just the solution for you – seriously simple but superbly effective ways to boost engagement organically on your Facebook page, like, right now!

1. Ask a Question, But Not Any Question

Yes, everyone asks questions, but do they get answered?

Um, not really?

The idea is to ask a question that your audience will LOVE to answer, will want to answer, will jump over each other to answer. You get my point, right.

How do you know which question to ask then?

You spend some time understanding what your audience specializes in. You play on their strengths, you focus on their needs, wants, desires and then, you ask.

So, spend some time identifying what your audience would love to share, ask, know, find out and then, ask? Also, make your questions interesting. You can share a snippet, a fact, a photo even, and then, ask a question.

2. Share a Photo, But Not Any Photo

Photos, too, are really popular with Facebook fans and tend to go viral fast. But again, don’t share just any photo.

Share one that your readers would relate to. Share one that stirs up emotions. Share a photo that would spur your readers into action.

And yes, don’t forget the call to action. Ask your readers to like or share the photo should they agree with what it depicts.

Tell your fans what you’d like them to do and chances are they will. They are your fans, after all.

3. Take Your Community Behind-the-Scenes

This is a fantastic way to show the person behind the page, so to speak. You can combine the photo idea in the point above and share a photo of one part of your home office every day.

At the end of the week, you’ll have a nice little album that readers can look at and know more about how you do business.

4. Host a Giveaway or a Contest

The evergreen. The favorite for every online marketer. The Facebook contest.

First things first, run the contest in accordance with Facebook guidelines.  You can read the latest guidelines here.

Make the contest or giveaway simple and fun to enter and have a prize that your tribe will love.

5. Answer, Share, Invite

Finally, make sure that your fan page is a place fans would want to congregate and commune at.

Make it inviting. If there are comments, acknowledge them. If there are questions, answer them. Invite people to share by asking them to do so.  

Make your online presence an engaging one just as you do in real life.

Ready to go all awesome with the engagement on your page? Get 600+ ready-to-use social media updates for your community with The Social Spread A year’s worth of updates for less than $0.50/day. Use your exclusive coupon code MARKETMOMMY to save 20% on it.

When she isn’t socializing online, Prerna Malik and her husband work together at Social Media Direct offering gourmet content and community management solutions for time-starved business owners. She can also be found at The Mom Writes, sharing their life with their daughter, Manini, and simple ways for busy moms to do more with less.

 

Thursday
May022013

The Best Social Media Network

By Shara Lawrence-Weiss

Recently, a long-time twitter friend of mine, Paolo, sent me a link to an Italian video you YouTube. As I began to watch the video I thought, “Oh great. Another Facebook or Twitter promotion. Who needs more of that? We all know how much Facebook and Twitter have done for social media and small businesses. We don’t really need another reminder, do we?”

 

I was pleasantly surprised by the video ending. In fact, I loved it. I’ll be the first to admit that I’ve written my fair share of social media posts, praising what SM has done for my own businesses and professional relationships. However, I recently stepped away from social media to work in a classroom again, after being gone from the mainstream workforce for several years.

It’s different. While I’ve found great contentment in my Online work since 2007, and I’ve enjoyed cultivating my Online friendships and business relationships, there is something irreplaceable about eye-to-eye contact. There is something unmatched about hands-on experience in a real life setting, coffee with colleagues, round table discussions about methods of practice and brainstorming sessions between employers and employees.

In a world where text messaging, Skype sessions, YouTube videos and screen time have begun to dominate our lives I encourage you to step back now and again. Perhaps you need a fresh perspective on parenting or small business ownership, teaching or customer service. Maybe you need to make a lunch date with an old friend, join a chamber of commerce group or visit a senior center to chat about days gone by. Conversing with a neighbor over tea could do your body and mind good. Taking a side job away from your computer or volunteering in a soup kitchen or classroom may be just what you need in order to feel motivated again.

Resent research suggests that many people are suffering from depression after becoming addicted to Facebook. Teenagers watch their friends posting fun and interesting photos of trips or new clothing only to wonder, “Why isn’t my life that interesting? What’s wrong with me?” One study in 2011 (The New York Times) actually stated that people are “in love” with their iPhones – that a chemical reaction happens when our phones ring or vibrate.

The articles states:

“But most striking of all was the flurry of activation in the insular cortex of the brain, which is associated with feelings of love and compassion. The subjects’ brains responded to the sound of their phones as they would respond to the presence or proximity of a girlfriend, boyfriend or family member.

Here is my suggestion: walk away from your Online and digitized world now and again. I’m finding new perspective lately, with fewer hours Online and more time spent in eye-to-eye contact with others. I fully understand the need to be Online if you run an Online business. I’m simply encouraging you to remember that the best social media network, in a nutshell, is LIFE.

Shara Lawrence-Weiss has a background in education, early childhood, special needs, freelance and marketing. She owns various websites including: Mommy Perks, Personal Child Stories, Early Childhood News and Resources, Emergent Literacy and Weiss Business Solutions (co owner). Shara actively assists with children’s charity events and currently works as a Special Education Paraprofessional (K-5th). Learn more about Shara and Rick. You can view additional Guest Posts here.

Thursday
May172012

How to Grow Your Social Media Numbers

Questions from Kara at Maids on the Run

Answers from Shara at Mommy Perks

Q:: What is the best way to grow your numbers on Facebook and Twitter?

A:: I have written numerous articles about Facebook and Twitter. Here are some of them:

Helping you succeed

Facebook tips

Twitter tips

How NOT to use Twitter

Q:: What type of info do people want to follow?

A:: This really depends on what you offer, your gifts and talents, your passions, your audience, etc. I would suggest that you not post information based on what you think others will want to read.

Post information based on what you know and love and do – and let the ‘right’ people find you and then keep them engaged. You currently run a business that offers cleaning services and help for those in need. I would certainly be writing about those things, if I were you: cleaning tips and ideas, top ten lists for your favorite cleaning supplies or cleaning methods, home made remedies for green cleaning solutions, fund-raising ideas that involve cleaning homes (a new fund-raising idea for schools, perhaps?), charity news and updates from your business, families you have helped (no names needed), ideas for kids who want to clean the home for their parents or grandparents, “start your own cleaning business” tips, articles that quote some of your employees and what they enjoy most about helping others (the people they clean for who have a sick family member, etc), your favorite cleaning toys for kids who love to clean (my toddler son loves to help us clean!) and so on.

There are so many fun and informative articles at your fingertips. Take advantage of that for SEO!

Q:: Are giveaways a good idea to get numbers?

A:: Are you running lots of giveaways?

Are you considering a giveaway or review for your business?

Q::If you are blogging, what is the best place to connect with other bloggers?

A:: There are many sites available that connect bloggers. Here are a few:

Mom Central

Mom Vantage

The Blog Frog

Reliable Bloggers

Shara Lawrence-Weiss has a background in education, early childhood, special needs, freelance and marketing. She owns various websites including: Mommy Perks, Kids Perks, Personal Child Stories, Early Childhood News and Resources and Pine Media (co owner). Shara is an active member of her town charity group and a Library Board Member. Learn more about her at Mommy Perks.

Tuesday
Mar202012

Tips for Using Facebook Timeline for Business

I hope you’ve enjoyed my last two articles on the new Facebook Timeline for business and I hope that they’ve provided some helpful suggestions. Now, as we inch closer to the mandatory switch over, you should have a better understanding of the new layout and how to navigate it. If you happened to miss those posts, they are here and here.

As promised, here is one more post about the new Timeline format and how you can best use it to benefit your business and online networking experience. These are some ‘secret’ or unique tips about how to make the most of Timeline for business. Have more ideas? We’d love to hear them! Feel free to share them in the comments!

  • Tie your profile image with your cover photo. Mine have a similar theme and ‘work together’. It’s all about branding! Here is a page of super-cool examples you might enjoy or find inspiration in.
  • The second box down in the right hand column of your Timeline is dedicated to a post that one of your friends has made about your brand. So, it’s imperative that you have friends that like your brand and who are talking about it! What does it say about your brand if your own friends don’t ‘like’ it?
  • With the disappearance of landing pages, custom apps have become that much more important. You need custom apps to set your page apart and engage your audience. You can customize their images {see my Constant Contact tab} and align them with your brand even more closely!
  • Apps are also important because you can link directly to them with paid advertising! You can’t make them your general landing page, but if you purchase a paid ad, you can direct your audience to that giveaway or special promotion.
  • You can adjust the order that your apps appear. While it’s great to see how many likes your brand has, why not move that down to the second row of apps to allow more room for custom content along the top? That would be more engaging to your readers than the number of likes you have, anyway.
  • Now, with the new page options, you have the ability to filter and screen every comment left on your page before it’s posted. You can literally block any negative or questionable content and only allow the positive to post. However, I don’t personally recommend that. Is that a fair representation of your brand?
  • Most importantly, tell your story! Insert the milestones that matter and set your company apart from the competition. That’s what Timeline is for! Why are you better? Why are you different?

Have you implemented any of these suggestions? Tell us about it!