Welcome to our newest feature on Market Mommy, Q&A Friday. If you have marketing or business related questions, this is the place to ask them! We'll select 1-3 questions to answer each week. To submit your questions, comment on our Facebook post!
Q:: Where should we focus and get our “biggest bang” for our buck?! It is such a big maze and could totally spend out limited money in the wrong places. Nicole Hays Derryberry of The Lua.
A:: You’re absolutely right, marketing is like an enormous maze and there are a thousand different directions you can choose to go. The ‘biggest bang’ is really going to depend on your business and your niche audience. If you’re in the baby industry, like Nicole, you’re definitely going to want to hone in on the young woman market. If you have advertising dollars to spend, spending them in mom-oriented publications would be best. If you’re low on cash, reaching these same moms is still key. Find them on Facebook, via bloggers and by networking. Track where your customers come from by using unique coupon codes and then focus your efforts where you are getting the highest return. There’s a great article on our blog about where to spend your advertising dollars here.
Q:: Where/what should a person focus on if they have limited time/money to get more clients? Lauren Kelly of Lauren Loves to Scrap.
Every do-it-yourself marketing effort is time consuming. But, if you want to see trickle-down results, even when you’re not actively working at getting more clients, I suggest focusing on SEO. If you improve the quality of your website and your overall online presence, potential customers will be finding you when they search, even while you’re sleeping. By improving your Google search ratings, you’ll show higher on searches for your keywords and in turn get more organic clicks. There are a lot of ways to improve your SEO. Consistently posting new, relevant and fresh content is one great way. Include keywords that are bolded. And, having other sites that link to yours is also very helpful. For more SEO help, feel free to reach out to us!
Q:: How to effectively use social media for advertising. Also, how to get more local exposure? Erin Maulucci, Origami Owl representative.
Social media is tricky. It’s free, which is great, but it can be time consuming and hard to navigate the constant changes. However, I always recommend that social media be a part of your overall marketing plan. The size of your audience is not always as important as the quality of it. Your best bet is to directly interact with your audience members. Make them feel important, build relationships with them. The more valued they feel, the more invested they’ll be in your mission. Be creative. Interaction is key, so routinely come up with new ways to get your audience involved and talking. Dialogue is always better than lecture. Visit one of our most recent blog posts about marketing via social media here.