The following article was provided by Red Jeweled Media founder, Jenny Finke:
A few months ago The Market Mommy asked if we would donate a PR package prize to its first ever S.T.A.R. Entrepreneur Award. We said yes!
When Dawn told us the winner was Jessica Welsch, the co-founder of The HopeFULL Company, we were excited to have the opportunity to work with this trailblazing businesswoman and company that is making a difference in the lives of so many people.
Upon winning the award, Red Jeweled Media quickly stepped into high gear. We interviewed Jessica and then wrote and distributed a press release to five media sources in Minneapolis, MN (The HopeFULL Company is based in Minneapolis). Rather than only pitch the "award" angle, we pitched various story angles about the company - and we simply used the award as the timely tie-in or hook.
We are proud to say we were successful in getting The HopeFULL press on two TV stations in Minneapolis. Please view their coverage on KARE-TV (NBC) and they will be on WCCO-TV (CBS) on June 15th. Success!
If you didn't win the S.T.A.R. Mom Entrepreneur Award, you, too, can get press for your company. Let us know if Red Jeweled Media can help - or take a look at these tips to see what we think makes a great newsworthy story. Enjoy!
What Makes News::
Timing: Is it new? Look for new angles to work with when approaching media with your story idea.
Significance: Does your story impact lots of people? The more people impacted, the more likely it will be considered for coverage.
Proximity: Does your story have local appeal? News stations look to local business owners and professionals to chime in on stories making national news. Think of how you can localize national trends and breaking news.
Prominence: Is a famous person involved in your company or an influential business person or socialite? The more prominent the person involved in the story, the better chances it has of making news.
Human Interest: Will people find your story heartwarming and interesting? Remarkable stories rarely get turned down by news media!
Unusual: Did man bite dog? Did an earthquake occur in a non-earthquake zone? The more unusual and/or rare the occurrence, the better the story!
Controversy: Does your story spark conversation or debate? Can you weigh in on a controversial legislative ban or school reform issue? If so, you just might make the local news.
Red Jeweled Media is a boutique PR and social media marketing agency. Its team of creative associates help mold a company's platform into a newsworthy story.