Do you have updated marketing materials for your business? There are many reasons why you should. This is part one, of a three-part series on making your takeaways work for you!
What do I mean by takeaways? Business cards, brochures, samples, flyers, postcards, anything that you handout at a tradeshow or your place of business that will keep your potential customers thinking about you and your products or services.
If you want to stand out among the competition, it is critical to make a lasting impression. The pieces you hand out should be strongly branded and attractive. They should also be memorable.
When we talk about branding, it is important to incorporate your color scheme into all of your materials. The colors used in your logo should be used throughout all of your marketing efforts. Your website, business cards, flyers, packaging, etc. should all operate from the same color scheme.
Consistency is key. It sometimes can get expensive to print pieces yourself. Oftentimes it is better to outsource some of this. Not only can it save you some money, pieces often look better when printed professionally rather than on your home computer. Online vendors such as UPrinting offer full color brochure printing that can save you time and money.
Consistency really is the most important component to your overall marketing and branding strategy. You wan t your customers to become familiar with you and recognize you immediately. Consistency definitely helps with this.
Stay tuned over the next couple of weeks for more in this series. We’ll talk about what should be included in your marketing collateral and how to most effectively distribute it!