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Entries in Press Release (2)

Wednesday
Jun132012

Red Jeweled Media Turns Market Mommy S.T.A.R. Mom Entrepreneur Winner into a Media Darling!

The following article was provided by Red Jeweled Media founder, Jenny Finke:

A few months ago The Market Mommy asked if we would donate a PR package prize to its first ever S.T.A.R. Entrepreneur Award. We said yes!

When Dawn told us the winner was Jessica Welsch, the co-founder of The HopeFULL Company, we were excited to have the opportunity to work with this trailblazing businesswoman and company that is making a difference in the lives of so many people.

Upon winning the award, Red Jeweled Media quickly stepped into high gear. We interviewed Jessica and then wrote and distributed a press release to five media sources in Minneapolis, MN (The HopeFULL Company is based in Minneapolis). Rather than only pitch the "award" angle, we pitched various story angles about the company - and we simply used the award as the timely tie-in or hook.

We are proud to say we were successful in getting The HopeFULL press on two TV stations in Minneapolis. Please view their coverage on KARE-TV (NBC) and they will be on WCCO-TV (CBS) on June 15th. Success!

If you didn't win the S.T.A.R. Mom Entrepreneur Award, you, too, can get press for your company. Let us know if Red Jeweled Media can help - or take a look at these tips to see what we think makes a great newsworthy story. Enjoy!

What Makes News::

Timing: Is it new? Look for new angles to work with when approaching media with your story idea.

Significance: Does your story impact lots of people? The more people impacted, the more likely it will be considered for coverage.

Proximity: Does your story have local appeal? News stations look to local business owners and professionals to chime in on stories making national news. Think of how you can localize national trends and breaking news.

Prominence: Is a famous person involved in your company or an influential business person or socialite? The more prominent the person involved in the story, the better chances it has of making news.

Human Interest: Will people find your story heartwarming and interesting?  Remarkable stories rarely get turned down by news media!

Unusual: Did man bite dog? Did an earthquake occur in a non-earthquake zone? The more unusual and/or rare the occurrence, the better the story!

Controversy: Does your story spark conversation or debate? Can you weigh in on a controversial legislative ban or school reform issue? If so, you just might make the local news.

Red Jeweled Media is a boutique PR and social media marketing agency. Its team of creative associates help mold a company's platform into a newsworthy story.

Tuesday
Nov012011

Press Release:: 2011 Holiday Gift Guide

For Immediate Release

November 1, 2011

Market Mommy Launches Annual Holiday Gift Guide

Small, Mom-Owned Businesses Highlight their Products to Increase Holiday Sales

For the third year in a row, Market Mommy has published an online holiday gift guide to highlight gifts that are available for purchase from small, mom-owned companies. The gift guide is just one way in which Market Mommy fulfills its mission of helping mom entrepreneurs market themselves on a budget.

“Our gift guide serves two purposes,” said Dawn Berryman, founder of Market Mommy. “It allows small, mom-owned businesses to advertise at an affordable cost and it makes it easy for others to shop and support these mom entrepreneurs.”

Berryman feels it is important to the economy to help small business owners. “When you buy from small, family-owned companies you are directly helping that family, rather than padding the pockets of large corporations and CEOs,” she said.

The gift guide will online for three full months, beginning today through January 31, 2012. It contains seven categories of gifts ideas, including: For Baby, For Kids, For Her, For Home, Gourmet Gifts, Holiday Cards and Stocking Stuffers. 

“The variety and caliber of products that we have featured in this year’s guide is really exciting,” said Berryman. Featured products include handmade items, jewelry, personalized gifts and much more. “Our guide is a great place to shop for everyone on your list.”

Sponsors for the 2011 Market Mommy Holiday Gift include; The Boy’s Store, Candles for Christ, Dittany Baby, Micah & Co., Old Town Imports, Prepared Housewives, Print Art Kids, Rock Paper Scissors Invitations, Scratch Me Not and Tickle Me Too.

Market Mommy offers a multitude of marketing advice and tips for mom business owners, a free marketing e-newsletter, business directory, low cost marketing services and links to great advertising options. Market Mommy:: The Blog is updated three to six times weekly and features more tips, success stories, giveaways and other resources to assist mom business owners. In addition, Market Mommy partners with leading websites, blogs and businesses to ensure mom business owners have the resources and opportunities they need to grow a successful business while raising their children.

Dawn Berryman, the founder of Market Mommy, can be reached at info@marketmommy.com for more information.

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