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Entries in Pitching (2)

Thursday
Nov182010

Moms and The City

When I was in NYC for the Super Mom Entreprenur Conference, I had the pleasure of meeting the ladies from Moms and The City. I sat in their session and listened to some great advice on pitching, since they all three have a fabulous background in journalism. And, guess what?! They are always looking for great pitches from mom business owners like you!

Here's a little more about Moms and The City::

Moms and the City is all about the real, honest and sometimes controversial opinions of three very bold  moms.  Comprised of three award-winning journalists -- Denise Albert, Melissa Gerstein and Raina Seitel Gittlin -- the women cover parenting issues from the trenches as they trek through the joys and dysfunction, the exhaustion and exhilaration that motherhood brings.

Moms and the City is a multi-platform brand with exposure on the web, television and in print. 

Specifically, the women of MATC co-host a half-hour TV show, Moms & the City and A Dad Named David, seen weekly on WNBC, New York Nonstop and other NBC properties.  Moms And The City is also running now in DC, Philadelphia and Chicago. The women also appear as experts on other TV shows and radio programs around New York. 

Specifically, the women of MATC co-host a half-hour TV show, Moms & the City and A Dad Named David, seen weekly on WNBC, New York Nonstop and other NBC properties.  Moms And The City is launching in other cities/markets by the end of the year.  The women also appear as experts on other TV shows and radio programs around New York. 

In addition, MATC writes and produces daily content which can be found online at the New York Daily News, www.nydailynews.com/moms the nation's 5th largest newspaper website.   Content includes first-person accounts on all topics motherhood and videos and interviews showcasing celebrity moms.

MATC recently launched with BabyCenter, the most trusted parenting and pregnancy site.  Now the Web's #1 global interactive parenting network, it has nurtured more than 100 million parents since its launch in 1997. BabyCenter reaches over 78 percent of new and expectant moms online in the United States, and 7 in 10 babies born in the United States in 2009 were BabyCenter babies.

Want to send your pitch? Do it!

Tuesday
Sep282010

Wind Up, Release, Pray & Follow Up:: Pitching Your Products to Holiday Gift Guides

We are quickly approaching the most critical part of the year for your product-based business; the holiday season! Typically, this time of year can make or break a company’s bottom line for the year. So, how can you take advantage of the hundreds of holiday gift guides that will be floating around in the months to come?

If you subscribe to HARO, you already know queries for holiday gift ideas have been swarming for weeks, maybe even longer. Some publications are already finished putting their guides together, but many are still working on them. Of course, you can hire a public relations firm to help you do the pitching. Or, you can attempt to save a good bit of money and do it yourself.

Here are some tips that will increase your chances of being included: 

  1. Timing is everything! If you see a HARO query, you know they are still looking. Otherwise, it’s wise to pitch early. Many magazines work sixth months in advance of printing, newspapers work on average 2 months in advance and TV, Radio and bloggers generally work a month or so ahead.
  2. Pay attention. Make sure you aren’t pitching your baby apparel to a technology gift guide. There are gift guides for nearly every segment of the market and many that contain various categories. Be sure you pitch something appropriate or you will just end up looking silly.
  3. Dust off your press kit. Now is a perfect time to put that press kit to good use. {We recently talked about how to put one together.} This is the perfect opportunity to showcase your company, your products and what you have to offer. For holiday gift guides, editors will be especially interested in your high resolution images!
  4. Make yourself stand out! If you have a celebrity endorsement, or media sighting of them in/with your product, use that in your pitch. If you are donating a portion of holiday sales to charity, mention that! If your products have been picked up by a chain of retail stores, tell them.
  5. Don’t forget to follow up. A friendly e-mail reminding them of what you sent could make a big difference. As always, there are no guarantees, but if you present yourself as professional and easy to work with you can’t hurt your chances.

Good luck! I want to hear about the holiday gift guides that you’ve scored placement in!

Holiday Gift Guide pitching is time consuming and can prove difficult. That is why Market Mommy has created our own guide. You can feature your business for as low as $25 and get lots of exposure. Visit our Holiday Gift Guide page for all of the details. Hurry, early bird pricing ends Oct. 1!