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Entries in partner (11)


Collaboration = Marketing

Do you collaborate? I’m sure you do, maybe even in more ways than you think. Collaboration and joint ventures are very effective marketing tools and they can be very low-cost or even free.

First and foremost collaborating gives you a reason to network. Step outside of your office, or comfort zone and meet new people. What are the businesses in your area up to? How are they expanding and improving? What new initiatives are happening around you?

If you’re online based, you can do this too. Attend online meet-ups and gatherings, converse via social media. Seeking collaboration forces you to expand your circle of associates. This is always a good thing. Chances are you’ll meet people that you can easily work with and some that aren’t a good fit. That’s ok; the relationship building is still very beneficial.

Another benefit of collaboration is that it often introduces you to a new market. For instance, an online bow boutique in our area recently partnered with an area salon and dance studio to carry their products. This immediately increases her local exposure. And, it introduces her products to those who may not frequent social media, or be too young to do so. It also will increase her sales because now she is more available to impulse buyers who want cash and carry items.

Collaboration is also a way to improve your reputation. Even if you are known to be a stellar business woman, this can still be beneficial. What is better than one stellar business women but two of them! When you seek out potential partners, keep this in mind. Be picky and search for businesses that hold them to the same high standards that you do.

When you are entertaining partnership ideas, be sure to think outside of the box. How can you be more creative? How can you maximize the benefits? What can you do to make your arrangement more unique and appealing? Think about these questions as they relate to you, your potential partner and your customers.

Small businesses generally have small marketing budgets. It is great when they can work together and get more for their money. When two businesses work to get the word out, exposure automatically doubles. However, as with any agreement, always proceed with caution and follow your gut instinct. If you don’t feel as though it is really a good fit, don’t pursue it. And, it is always advisable to get all agreements in writing.

Happy partnering! Feel free to share some of your creative partnership ideas in the comments!


Picci Moses Baskets

Moses Baskets offer a convenient way to care for a newborn safely. You will find that completing daily activities becomes a little compromised when you have a newborn baby.  Simple tasks like taking a shower, cooking dinner, folding laundry become a challenge if you need to move from room to room and want your baby nearby.  A Moses Basket offers a convenience option of transporting your baby safely without requiring the purchase of a large piece of furniture (ie: playpen or cradle) and allows your baby to remain asleep without being disturbed. Your newborn can lay in the moses basket as a safe place to rest and he can easily be transported from room to room without disturbing their sleep.

Wicker Moses Baskets are beneficial from birth through about 3-4 months of age or when the baby begins to roll and really move.  When your baby has outgrown the moses basket, it can be used as a convenient place to hold babies stuffed animals, nursery essentials like burp cloths and small receiving blankets or anything you would like to keep close by. 

Wicker Moses Baskets are both convenient and a beneficial option for easing the care of your newborn baby.  At Cuddles Kids Bedding Boutique, we offer a selection of designer wicker moses baskets that can coordinate with your baby’s nursery theme.  A customer favorite is Airshow from Doodlefish which has bold primary colors and can easily coordinate with a flying or airplane nursery design.  Another customer favorite are the Wicker Moses Baskets from designer Picci.  These beautifully crafted, Italian inspired Moses Baskets offer a unique appearance and radiant style. The Petra Wicker Moses Basket is perfect for a new baby girl with its soft pinks and satin details.

Feel free to browse around the current offerings at Cuddles Kids Bedding Boutique. And for Spring, you can save 5% off the basket of your choice using code: Spring5 at checkout!

Cheryl James


Touchpoint:: A Conference for Women Entrepreneurs

I’m excited to share with you some amazing events for women entrepreneurs.  Startup Princess is taking their premier event for women entrepreneurs to 3 cities this year!  Startup Princess is a national organization for women entrepreneurs.  It’s a place where women connect and share resources online and through events.

The event is called Touchpoint - A Conference for Women Entrepreneurs.  Each year Startup Princess holds this conference in Salt Lake City.  They're traveling to Portland, OR and Orange County, CA over the next six weeks.  It’s a one day event to help women entrepreneurs activate their dreams and energize their business.  The agenda includes amazing speakers, networking opportunities, lunch and they tout that you’ll leave with practical ideas on business development, marketing and strategy that you can easily implement in your business when you get home.

If you want to attend in Portland or Orange County, they have created a discount code just for Market Mommy readers!  Use code: marketmommy for $25 off the all ready low-cost, $79 ticket.

Also, if you are interested in promoting your business or selling your products at these events, you can receive a discount on an exhibitor table when you mention "Market Mommy".  Contact Michelle for details!

They are still holding their premier event for women entrepreneurs in September this event will be a 2 day event.

I'm a fan of Startup Princess so I encourage you to make plans to attend at least one of their events in the coming weeks and months where you will connect with other fantastic, inspiring and aspiring women entrepreneurs.  Check out the agenda, speakers and register by going here: http://www.startupprincess.com/touchpoint/

And, don't forget to use code marketmommy for $25 off!


The NEW Hybrid Mom Bazaar

The Hybrid Mom Bazaar is a premiere marketplace for mom-created products and mom-run businesses.  The Bazaar is a true showcase of all things beautiful, practical, trendy, and vintage.
We at Hybrid Mom have created a powerful and unique resource for momtrepreneurs.  It’s just this type of pioneering spirit that secured for Hybrid Mom a 2010 Stevie Award for Women in Business and that compelled Forbeswoman to call Hybrid Mom a “Top 100 Website for Women.”
But you already know all this …
So don’t keep the Bazaar to yourself! 
Share it, tweet it, blog it!  (We even have beautiful buttons for you to share - just click here). 
You see, we have a pretty simple belief.  We think the more people that hear about the Bazaar, the more people will love the Bazaar. 
Just like we do.
Just like you do.
See you at the Bazaar!


New Partnership:: Indy’s Child and Cincinnati Parent

I am so excited to tell you about a new partnership that Market Mommy has established with Indy’s Child and Cincinnati Parent magazines! There are several benefits that you can take advantage of.

First, and most exciting, is free and reduced cost advertising. When you go through Market Mommy to place advertising on their site, you get your first month free and a 10% discount thereafter. A 160x160 tombstone ad on their new ‘mompreneur’ page is just $45/month with the discount!

There are larger sized ads available as well. If you are interested in advertising there in preparation for the holiday rush, e-mail me today. Space is limited!

Along with this partnership, the sites have launched their newly created ‘mompreneur’ section. Market Mommy is fortunate enough to be helping with content via our blog’s feed.

This is another win for you! Whenever you get coverage on our blog, you are also getting coverage on their sites. Your article can now be seen by thousands more eyes with no additional cost or effort from you.

Do you have a product that you are trying to get into the hands of reviewers?  You can easily submit your own products for review on their sites by clicking here or here.

Market Mommy is committed to forming partnerships and relationships that will benefit you and your small, mom-owned businesses. Discounted advertising on high-traffic sites is just one way we are doing that. If you’d like to market your business at a higher level, contact me today!