By Terri Fry Brukhartz
Outsourcing some of your work or hiring outside contractors is a wonderful thing if you do it the right way. Here are some things to consider:
Look at where you are being diverted from the main focus of your business. What’s draining you or your staff? Is it administrative tasks, technical support, accounting, human resources, IT or something else?
Start small and grow from there. Test the outsourcing process before launching ahead. Keep in mind that someone still needs to manage the process for the outside specialists. The process may take some time and experimentation to perfect. Initially, it may seem that it’s taking more time than you’re saving. Learn from these early efforts and use them to craft process maps to follow as you grow your outsourcing strategy.
Understand what your needs are and communicate them clearly to the outside specialist. Double-check that you understand each other, don’t make any assumptions, and put everything in writing.
Measure your success. After you’ve had your outsourcing in place for a while and feel good about it, take a look at your numbers. Is your revenue beginning to increase? If not and you think it might, hang in there a while. Then re-evaluate in a couple of months.
Are you ready to do what you do best and outsource the rest? The move to outsourcing takes an attitude shift, some preparation and a learning curve, but at the end of it all you will emerge with a stronger focus on the primary purpose of your business. And it might just be the answer to growing your business to the next level.
Terri Fry Brukhartz, LCSW, CPCC, has been helping business professionals make more money, do what matters and thrive on their successes since 2001. Coach Terri began her career in 1982 working for advertising agency Leo Burnett and the internationally acclaimed TV conglomerate, CBS. In 1987, Coach Terri started The Fry Group, Inc., a publishers’ representative firm. Clients included Details Magazine, Men's Health, and Harvard Business Review. With her husband, two kids and a dog in tow, it’s a wonder Coach Terri has enough time to get everything done! She resides in Chicago but works by phone with entrepreneurs around the world. Feel free to contact her by e-mail or call 708-386-0500.