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Entries in online marketing (4)

Thursday
Jan112018

How Are Companies Changing Their Social Media Marketing Tactics in 2018?

Marketing methods have significantly changed over the past few years. Due to the increasing use of technology, companies have had to change their communication tactics and find new ways to reach young consumers.

Many of today's marketing strategies utilize social media platforms. In order for businesses to keep up with competitors in this hyper competitive space, they should consider these trends that experts expect to dominate the world of social media marketing in 2018.

Rather than pictures, more and more companies are focusing their marketing strategies around video content. Marketers have found video to be a more engaging platform than pictures or texts. However, it's important for videos to show the product or service in use in order to actively engage consumers.

In addition to videos, more companies are utilizing live content platforms. Live content is a great way to get followers excited and engaged with the brand. Using live content can consist of demonstrating products, announcing events, or simply saying hello to followers.

If companies haven't already invested in mobile ready content, they will soon. With younger generations being true digital natives, any company that doesn't switch to mobile-friendly content is quickly going to be left behind in the marketplace. In web design, mobile-friendly sites depend on what's called responsive web design, which has fundamentally changed the way your favorite websites are created.

The same shift is happening on social media sites, which increasingly take a mobile-first approach to content creation and design. Today, 52% of internet users say they will think less of a company with a bad mobile website, and mobile friendly content is now considered a given in the social media world. That's why experts also predict that more companies will hire employees to focus solely on content creation for mobile users.

With the amount of time young consumers spend consuming photos, videos, memes, and gifs online, companies must ensure they post content that is created for specific platforms. In order to do that, companies have to hire experts in content-creation to manage all of the social media content. Hiring in-house talent for social media marketing is something more companies are investing in.

In order to engage followers, companies are also beginning to leverage user-generated content. By asking followers to submit pictures, posts, or videos and then uploading them to their page, companies will be able to better interact with customers.

Along with more user-generated content, companies are always expected to increase their use of influencers on social media. Brand partnerships allow companies to reach new users and can often be a cost-effective marketing tool.

With digital material often being skimmed by viewers in 15 seconds, or less, it's becoming more difficult for companies to attract the attention of consumers online. And with younger generations knowing no time without smartphones, businesses need to step up their online activity in order to effectively engage young consumers.

Friday
Nov032017

3 Spa Instagram Marketing Strategies To Boost Millennial Engagement

It's no secret that running any type of small business requires consistent reevaluation of current and existing marketing concepts and strategies. This is especially the case for spas and salons, which definitely need an "on trend" brand to succeed. Spa Business magazine reports that 83% of millennials -- the generation that loves technology the most -- go to a spa less than five times a year, which means there's a major opportunity to speak to and engage these young customers.

So instead of cutting your losses and targeting an older demographic, there are plenty of ways to engage with a younger audience through digital media strategies. Here are just a few of 2017's best millennial-targeted Instagram marketing ideas perfect for salons and spas.

Instagram Giveaways

For businesses related to the beauty industry, Instagram is a majorly beneficial social media site because it's all about aesthetics. Get your spa and its services noticed by posting frequent before and after photos of any clients who are willing to share their results and experience. Every so often, create a custom hashtag, ideally with your business' name to promote brand awareness. Prompt followers to use the hashtag in a response to a prompt, such as submitting a photo, sharing a spa experience, or creating a video. Then, choose a winner to receive a prize like a gift card or voucher for a free service. Not only can this cause the winner to become a longtime customer, but every contest entry is more free marketing for your spa.

Integrate Social Media Platforms To Maximize User Experience

Some businesses may see it as a bit too self-promotional, but it makes perfect sense to advertise your spa's other digital media channels on a significant amount of its Instagram posts. People's faith in a business rises when they see how connected it is to the digital realm. Not only that, but any follower of a follower on Instagram who sees and enjoys even just one post from your spa's page can then stay connected through other channels without even having to look for them. An intuitive user experience is essential to any successful business tactic.

Communicate Seasonal Specials

Finally, it's important to keep your spa's Instagram updated with the latest specials or promotions, even if they change on a daily or weekly basis. Similarly, your spa should strive to constantly expand the products and services it offers. For example, cosmetic industry figures find that laser hair removal is the most popular aesthetic procedure for women under the age of 35, and is second only to Botox for women over 35-years-old. If your spa can offer these services and communicate related promotions in an engaging way that the audience can relate to, you're bound to secure more long term customers.

Ultimately, understanding these ideas and applying them to your spa's Instagram strategy is an investment into brand awareness and overall customer engagement and satisfaction. Don't be afraid to experiment with different techniques that resonate with both millennials and older generations.

Thursday
Sep142017

3 Web Design Tips to Help Convert Leads to Sales

Can you guess how long it takes for a person to form an opinion about your website?

The answer: 50 milliseconds.

In today's oversaturated digital marketplace, consumers have come to expect the very best in performance from a website, and when their expectations aren't met, they tend to move on just as quickly.

While a great deal of effort is placed on search engine optimization and other digital marketing techniques to attract prospective customers to your website, too many businesses fail to allocate enough resources to their actual web page.

In this post, we'll look at three simple but important factors that can help you transform your website's visitors from leads to customers.

Focus on Storytelling

Not only do you need a website that loads quickly, it is also important that you create a connection with your customers as soon as possible. Use images and videos to create a human face for your business and focus on creating engaging content that can keep prospective customers interacting with your website.

Create a Bold Landing Page

As we said above, people make their decisions quickly. In the past, all that was necessary was a clear, user-friendly layout in order to convince visitors to stay on your page. Using a bold, graphic landing page helps to establish the kind of company you are and can lend you legitimacy in the consumer's eyes.

Remember, your aesthetics should represent the culture and personality of your business, helping consumers feel a connection. As Randall Zaitz says on Chief Marketer:

A classic or timeless aesthetic can convey that your business has a solid foundation and that it’s here to stay. A gritty aesthetic can show that your company is tough and can tackle any job. Ultimately, you want your website's aesthetic to be a reflection of your business’s best qualities and values.

Mobile Compatibility

More and more, people are turning to their cell phones for Google searches in order to address urgent purchasing needs. That means the consumers that are most likely to purchase are using their mobile phones for their searches.

Here's the catch, Google has started using mobile friendliness to help rank businesses in their searches. That is why it is so important that your website be compatible with mobile devices.

While many people spend their energy and resources attracting consumers to their site, it won't do much good if these leads never convert to sales. By following these three simple web design guidelines, you can greatly improve your chances of converting your leads into sales.

Monday
Jul242017

Starting a Business: 5 Reasons Your Small Company Needs a Better Online Presence

Running a small business of any kind is a big commitment. From never-ending to-do lists to keeping up on all of your inventory and production, there's a lot on your plate. And considering the fact that there are an estimated 28 million small businesses in the U.S., you're not the only one facing these issues.

And in the 21st century, there's one extra pressure on small business owners: the need for a professional online presence. If you're reluctant to invest in a new website or social media marketing campaign, then you may be wondering just how important an online presence is?

The 2017 Small Business Social Media Marketing Research Survey reveals that small businesses in the U.S. now consider their self-published posts to social media, digital and real world advertising, and their own websites of the utmost importance when it comes to engaging existing customers and attracting new ones.

Despite those findings, the report found that the majority of these businesses are still spending an average of $100 or less per month on marketing tools. How do they do it? Simple. They have a great website to begin with. Here are a few reasons your small business should have a great website and online presence of its own:

 

  1. First Impressions
    Did you know that 94% of users cite website design as the reason they rejected or mistrusted a business? That's right, your first online impression can go a long way in terms of attracting or repelling your customers. Your online presence should reflect the kind of experience you want customers to have when they actually visit your business.
  2. Window Shopping
    When you're window shopping in a mall, you're going to enter the stores with displays that are neat, stylish, and clearly display items you're looking for. Your website should serve the exact same purpose for visitors.
  3. Customer Accessibility
    A website, unlike a brick and mortar business, is accessible 24/7. And after coming to your site, 50% of visitors will get their bearings with the navigation bar. If your website isn't up to par, customers won't have that accessibility and you may even lose them because of it.
  4. Increased Sales
    As previously mentioned, your website is accessible to customers all day, every day. Not only does that mean you can answer questions outside of normal business hours, but it also means you can sell product outside of those hours, too. The better your site, the more work it can do for you!
  5. Online Visibility
    Above all else, your website offers you online visibility. Why do you think all of those small businesses in survey used social media in addition to their own sites? The answer is always visibility. And the more visibility you get through your website and other online platforms, the better.

Running a small business isn't necessarily easy, but that doesn't mean it has to be a struggle every single day. In fact, the more effort you put into your online presence from the beginning, the fewer struggles you'll have with marketing efforts in the future. What are you waiting for? Get started on your web design today.