Your contact list is a critical tool in your marketing arsenal. Are you using it and growing it to the best of your ability? Maybe not.
There are some obvious ways to grow your contact list. Add every customer you serve, put a sign up on your home page, have a giveaway, etc.
But there are some more creative things you can do, too. You want to cultivate and engage your list, so be sure to always include valuable content when you do make a connection with them. If you provide valuable articles or tips repeatedly, chances are your open rates will be higher. It also increases the chances that people will forward your valuable information to others who may in turn sign up for your newsletter. Be sure to include links so your e-mails can easily be shared and others can quickly sign up.
Who doesn’t like a deal? Even if a special promotion isn’t the reason for your e-mail, it’s always a good idea to include a coupon on a regular basis. Something as simple as free shipping makes your readers feel as though they’re always getting something. And, even if they don’t use it all the time it will most likely keep them from removing themselves from your list.
Social media is another great way to expand your contact list. You’ve probably established numerous fans on Facebook or followers on Twitter who aren’t necessarily on your newsletter list. Use social media to put out teasers about the great things subscribers get. Or, use it to directly ask for new subscribers. This is more effective right before a mailing when they know they’ll be getting something very soon.
Lastly, make sure you find a good balance of how often to contact your list. Depending on what you’re offering, once a week might be good or it may be overkill. Surely don’t send something just to send it. Make sure it’s valuable to your readers.
Keep in mind, although it’s good to grow your contact list, quantity is not always more important than quality. You want to make sure you are interacting and corresponding with people who are genuinely interested in your business and who represent potential customers. As always, be sure to avoid anything that resembles spam!
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