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Entries in Mommy Monday (167)

Monday
Oct152018

Mommy Monday:: Measuring Up

 
Your name and business name:
Lauri Chertok
When did you start your business?
2014

What services/products do you offer?
The business is an app and blog the reeducates people how to measure themselves and clothing to achieve the perfect fit. Measurements can be stored and shared with friends, family, and colleagues to ensure an easier experience not just when shopping online or in stores, but also when buying gifts while maintaining some degree of secrecy for the surprise. The blog aims to inform the public of opportunities and adventures in using this type of service, but the goal is to put fit confidence in the hands of people who face rapid changes in design and fit as factories and retailers continue to adjust sizing to optimize fabric cuts for what once achieved a perfect fit.
How do you balance family and business?
 Honestly, there is no magic formula here. When you're passionate about what you do, you find the time. It may sound cliche or like a brush off, but passion drives mental activity, and for me, that means that my mind keeps me awake and driving away at the problem we are trying to solve until we at least have a framework for the solution. It's the passionate drive to solve the problem that integrates the business sociably into my life. When I talk to my family about shopping, the subject of the app comes up and when I'm out and about, it provides utility value to me, say, if I'm shopping online and need to know how I match to a sizing chart. My life isn't the business and my business isn't my life, but my business has a utility value to my life so it is a part of my community. 
What advice do you have for other mom entrepreneurs?  
Just don't be intimidated. It's a common myth that women need to choose between their careers and their families, and it's just not true. I know it may seem easy for me to say, given my choice to pursue something utilitarian as a business opportunity, but honestly, I looked at my own difficulties and picked a problem that many other people, particularly those in my community, have. My business became a solution to a problem, an outlet for creativity, and an oasis when I needed a break from just getting through the day. You're a mom, which is a full-time job, but just remember to seek out business partners where you find them that want to see you succeed and that bring something to the table, skills-wise, that you don't have. If you're married or if you live close to family or friends, learn early who you can rely on and take advantage of that - and always be sure they want you to succeed too. One of the worst things you can do is rely on someone socially who helps out but puts down what you're doing because they don't get it. We all lead busy lives, but that doesn't mean that your family means giving up your career.
How do your market your business?
So far, the business model has been uniquely subdued in its development. The app itself is live on the Apple App store and we've built a blog and website, but we haven't done aggressive promotions to date. The App is more of a beta test for an idea my business partner has to expand its broader industry applications as a business-to-business solution for supply chain optimization. He is currently working on the math and plans behind this, but when we've talked about it with corporate contacts, they are very interested despite the potential for change management on their end. Like me, he is very motivated to get this out there.
Monday
Jul302018

Mommy Monday:: Univhers 

Your name and business name:

Natasha Soleil operates Univhers. You can download the app from iTunes here.

When did you start your business?

I initially started my business 8 years ago just a web site to make it easy to post DIYs and recipes. My son Luka was newborn at the time and I didn’t have time to set up a blog and upkeep one so, I figured as a technologist I would prefer to build a solution for all the other moms like me who want to share a recipe or project...and don’t have time to blog.

What services/products do you offer?

The Univhers app makes it easy to post a DIY or recipe tutorial step by step with pictures and text an recommend links a like a blog, site , store or product. 

How do you balance family and business?

It’s a little crazy busy - I work from home and take care of my two kids Luka now 8 years old and Stella is 6 years old. They are a little older now so, it’s much easier but, still constant attention I do have more time to work now that they are in school and thankfully in summer camp so, I can work 6-8 hours min. a day - but, usually I start my day very early to work when the house is quiet and also continue to late night. Launching a tech start-up is so much work similar to taking care of kids...but, overseeing a team of developers, designers and also working on the PR level, setting up partnerships, advertisers etc...it’s really endless.

What advice do you have for other mom entrepreneurs?

My advice for mom entrepreneurs is to join a networking group - This way it takes you out once in a while and you can meet other women with businesses. This really helped me stay focused on my work and not just identify myself as a ‘mom’ but, rather a business women with a family. It’s also just lovely to dress up, enjoy appetizers and many events have a great panel discussions so, try to also become a speaker in your local chapter to start talking about your business to a wider audience. It’s key to receive feedback and support from your peers.

How do your market your business?

I’m currently use ‘word of mouth’ and market using ‘Instagram’ as the main social media outlet. 

 

Wednesday
Jul182018

Mommy Monday:: Susan Hagen

Your name and business name:

My name is Susan Hagen and my business name is LISU Wedding and Handmade Jewellery. I also sell on Etsy.

When did you start your business?

I started my business in April 2012 after doing an online business course from the London Jewellery School on how to sell online.  I had a part-time job at the time and my jewellery business is part-time too. I have been making jewellery for over twelve years now and I still enjoy making it.

What services/products do you offer?

I offer a bespoke jewellery service where you can tell me what you want me to make for you and I also make tiaras, hair fascinators, necklaces, pendant necklaces, wire wrapped pendant necklaces, wire weaved pendant necklaces, wire wrapped rings, bracelets and rhinestone quartz watch bracelets.

How do you balance family and business?

As I am working from home in my business, and both of my children are grown up now, I just work around things that need to be done.  I do not have a set timetable each day for what I do.  I tend to post on Instagram first thing in the morning and mostly every day.  When I have made new items of jewellery I try to photograph the items straight away but this does not always happen.  I then put the items of jewellery on my website and Etsy.  I sometimes work on my business at night and also at the weekend depending on what I am making.

What advice do you have for other mom entrepreneurs?

Basically if you have an idea of what to make and you think that it will sell then just go for it. You will not know if you will succeed or not unless you try.

How do your market your business?

I market my business mostly on social media now and Pinterest.  When I first started my business I had adverts in quite a few magazines such as Vogue, Craftseller and a few other jewellery making magazines.  I was never sure if this helped me make a sale or not and it was also getting too expensive doing the adverts. Now I use Instagram, Facebook, Twitter and Pinterest to market my business. 

My social media links are:

Facebook: https://www.facebook.com/LISUWeddingandHandmadeJewellery

Instagram: https://www.instagram.com/suzy068

Pinterest:  http://pinterest.com/LISUJewellery

Twitter: https://twitter.com/LISUSuzy068

 

Monday
Jun182018

Mommy Monday:: A Blended Momma

Your name and business name:

My name is Ashlee Martin and my business's name is A Blended Momma.

When did you start your business?

I started my business in Nov of 2017 although I thought it long before.

What services/products do you offer?

Right now, I offer several courses for Stepmoms, including the most popular one which is, Stepmommin' 102: The Ultimate Survival Guide for All Stepmoms which includes a 1 month trial membership to another product I've created which is a private stepmom exclusive community called The Bonus Mom Club. Finally, I offer coaching sessions for Stepmoms which can be found here.

How do you balance family and business?

When I first started I would find myself getting overwhelmed trying to balance family life with worklife, since I work from home. Eventually, I got the hang of it and started only working during naptime for my youngest and bedtime for all of them! Now that I have my product created, working doesn't take as much time!

What advice do you have for other mom entrepreneurs?

My advice for Mom entrepreneurs would be to not give up! The freedom to stay home and enjoy your children while they are little are so worth it! I only wish I would of started when my oldest child was small, so I could of spent time with her like this as well!

How do your market your business?

I rely heavily on Social media for my marketing! I share every article I create on all my accounts, and for Pinterest, I like to create a few images for each article and post them as well! My email list helps as well! I also use Yoast SEO for my website and make sure each article has great SEO ratings.

 

Find A Blended Momma on social media:

 

Pinterest: http://www.pinterest.com/ablendedmomma

Twitter: http://www.twitter.com/ablendedmomma

Facebook: http://www.facebook.com/ablendedmomma17

Instagram: http://www.instagram.com/ablendedmomma 

Stepmom courses: http://ablendedmomma.teachable.com/courses/

 

 

Monday
Jun112018

Mommy Monday:: Moms Earning More

Your name and business name:

Moms Earning More     

 

When did you start your business?

I started as a customer over 18 years ago, due to allergies and my son having Asthma and was on two puffers the products just made complete sense to get the chemicals out of my home. I was already someones customer shopping for laundry detergent, cleaners, soaps, toothpaste, vitamins etc. so all I was doing was switching stores to better safer products and getting the chemicals out of my home.  I knew after using these products and my son was able to stop using his puffers. that I had to share with other Moms that I know and people that I cared about. So I started to share the shopping club with a few friends, I did this very part time, but replaced my income in my first 3 months.  In the last 10 years I have decided to look for people that are really wanting to be at home with there children and earn a great corporate income.

What services/products do you offer?  

We are a Green wholesale mfg company, the largest online.  kind of like a Costco but we have no store. we have over 400 Unique consumable products with 8 brand catagories. All related to health and wellness. We also have over 600 stores on line that we are connected to where you earn free loyalty shopping dollars back, as well when your customers shop you earn an income as well. We also have a Visa and MasterCard where  you get a percentage back when you use your card. A medical savings plan. Home Security, and so many other things. Everyone needs to be a customer just to have all the savings for their family.

How do you balance family and business? 

A very long time ago we sat down with our kids and explained that although we work from home sometimes we could not be there for their soccer practise. they understood  but for the most part we were the only parents there at their 3;00 Basketball games at the school. I love this business as I don’t have to do parties , sell products, make deliveries. even when I am at that soccer game I am always networking and chatting to other parents to find out their why. Income, Health, Weight Loss, Nutritionals, More time freedom, Be at home with their kids. Everyone needs our products and our business opportunity for some reason.   We make our own hours, so when kids are in school, after they are in bed.

What advice do you have for other mom entrepreneurs?

I think that you need to ask a lot of questions, ask is it MLM, We are not. Do I have to leave my kids at night to do parties, what is the point to have a business if you are out 5 nights a week or at a trade show on the weekends just to sell the products.  (I love that I don’t have to do that) I have set up shopping accounts over 10 years ago and those customers shop every month, they don’t call me they call the company. I get paid as they are attached to my I D #..  I also get paid on my customers referrals, although they make the bulk of the commission. 

I also love that I pay the same price for my products as my customers do. So you are not making $5.00 off our friends.   Get them to show you the income stats, to see what you could be making, we are very open and print them, and show our cheques to a potential business builder.  We have a plan in place for your success, We will even show you what a 90 day plan looks like.

How do your market your business?

Our company does not allow us to advertise our company name. We do this because we do not want to be labelled like the party plans or the MLM companies.  We do business more like Costco or Sams club and mfg products like Whole Foods.or Procter & Gamble. Except we mfg everything right here in North America.  So we are consumer Direct marketing. Word of mouth is our best form of advertisement. but we do teach on social media, and also we have over 10 websites that you can use for advertising, But in the beginning we all have friends and family that can benefit by the products in their life. and just switch stores. It is as simple as that. But we have websites for A Smart Business Moms site, A weight loss site, An essential oil page, A healthy home tour, Moms Earning More, Finally a business that makes complete sense. Our supplement page. We have an amazing team that will mentor, and teach you, this is your own business but you never do it by yourself.  You need to be coachable and you will be successful. Our team is one of the largest businesses in North America. Pretty much you find the need and just help people. We are a business of enhancing lives.