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Entries in Mommy Monday (162)

Monday
Dec122016

Mommy Monday:: Jennifer at The Eczema Company

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Jennifer Roberge.

What is your business?
The Eczema Company and It’s an Itchy Little World.

When did you start your business?
2011

What services/products do you offer?

At The Eczema Company, we offer natural eczema treatments for children and adults. Our mission is to provide the best products for eczema to soothe your itchy little world. Our blog shares my family’s personal experiences with battling eczema and we also offer advice from natural health care practitioners as well as success stories from other families. 

How do you balance family and business?
Well, I’m not sure it’s that balanced, but I try my best to work only when the kids are at school. But that can be tricky at times because I work from home and I find myself often jumping back to my office to return just one email or search for an idea that just popped to mind. The kids are really good at reminding me that they need attention and my work can wait J But no matter how balanced or unbalanced my work-life balance is, I do try not to judge myself for it and that’s what really makes a difference.

What advice do you have for other mom entrepreneurs?
Don’t be too hard on yourself. There will be times when you’ll work too much and that’s ok. Forgive yourself and move on. Just make time for your family and appreciate those amazing moments when you have them. Put your phone down, walk away from the computer and give yourself fully to your family.

How do your market your business?
We do a lot of work over social media and we love to work with bloggers. Email marketing does really well for us too, so we sent out two newsletters each month with information on our products and with posts from our blog.

Where can we find you?

Instagram: https://www.instagram.com/theeczemacompany/

Pinterest: https://www.pinterest.com/eczemacompany/

Twitter: https://twitter.com/EczemaCompany

Facebook: facebook.com/theeczemacompany/

Monday
Oct102016

Mommy Monday:: Shannon Tennyson and CALZICO

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Shannon Tennyson.

What is your business?
CALZICO, a globally inspired, versatile clothing brand for tweens.

When did you start your business?
I started development of CALZICO in December 2015, inspired by my own tween daughter and my travels. I have two part time team members as well, who are invaluable. CALZICO presale will launch in December and we are preparing for a kickstarter in mid-November. Outside of CALZICO, I have a part time consulting business, providing Organizational Change Management consulting services to global clients since 2003.

What services/products do you offer?
CALZICO is versatile clothing for expressive tween girls in sizes 6-12. With convertible, reversible, and layering styles, we offer tweens age appropriate options to express their style, confidently. With every flip, zip, and layer, CALZICO items simply do more; for example, our signature "zipskirt" has a removable layer. We know the transition from child to teen is an important time and we’ve designed clothing to embrace it, not obscure it. For traveling families, we love the super soft, travel-friendly features that enable girls to pack less on their next family adventure. So many ways, she’ll have outfits for days! CALZICO is cut and sewn in NC using textiles from the US, West and South Africa, Australia, Canada, and Indonesia that celebrate world diversity while aligning with others who empower locally.

How do you balance family and business?
Not easily! For my consulting work, I have flexibility and control over my work week and travel schedule. That helps tremendously. I work 80% from home, so I try to maximize the hours my kids are at school. Then when they return home, I try to be available to connect with them and ensure they start on ‘must do’s and homework before diving back into my evening work. Right now, I try to dedicate 2 days per week plus time on weekends and evenings to CALZICO, and focus on my other client work the rest of the week.

At home, each person in our family also helps with CALZICO; our 13 year old with video and photo editing, our 10 year old with design input and fittings, and my spouse with additional responsibilities that I previously handled. I reserve a periodic ‘night out with mom/dad’, as a way to reconnect with each child; it fosters some of the best memories and discussions I have with my kids.

But it’s not all roses. There is a lot to juggle. Organized chaos tends to be my norm, as it is for many mom entrepreneurs I know. While preparing to launch CALZICO, I have to forego things; downtime, time with friends, travels etc. Happy to say that conquering laundry is now partly delegated to my tween and teen!

What advice do you have for other mom entrepreneurs?
Find grace! And give it freely to yourself and others. Mistakes and ‘misses’ are part of the gig. Three things I work to incorporate that help me are:
     

  • Creating small rituals to re-center and reduce stress (e.g. my morning tea or a walk when the house is quite). I try to remember that while there are things I may need to forego in order to achieve my entrepreneurial goals, adequate sleep, nutrition and laughter should really NOT be one of them.
  • I start my work day by identifying my three highest priority tasks and jotting them down. I'm a bit old school so I use a mini notebook for this (mine is literally 3x3" so I can't fit much more on a page). This keeps my daily 'to-dos' manageable. If I finish those three, additional tasks are a bonus. If I get off track, I go back to my list of three! I also keep an overall project plan posted on my bulletin board so I don't lose sight of the overall path I'm on.
  • Try to connect with new people. Find communities. We're all busy and I'm an introvert so this is a huge challenge for me, but when I meet new people, I am often surprised to learn of the path their life has taken - things they ventured into because they were listening to the 'nudges' in life, as I am. Give and get support. Paths cross if we make room for it.

And if none of these ideas work for you, scream into a pillow and try again. 

How do your market your business?
CALZICO will be predominately a direct-to-consumer online e-commerce store, so I have been and will continue to engage with local community feedback groups of moms and tweens, our brand blog, individuals and communities on social media (Instagram, Twitter, and Facebook), bloggers, and other media and influencers that align to our market. I expect to add Pinterest and Snapchat soon, too.

Where can we find you?

Facebook: www.facebook.com/calzico

Instagram: www.instagram.com/calzico

Twitter: www.twitter.com/calzico

Blog: www.calzico.wordpress.com


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Monday
Oct032016

Mommy Monday:: Erica Blashill at EricaLyn Designs

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Erica Blashill.

What is your business?
EricaLyn Designs

When did you start your business?
It's been an ongoing process! I have had my online shop (ericalyn.net) for several years but the school plaid hat addition is only about a year old, although the idea was in place for a long time. I spent a lot of time perfecting the hat design to make it truly reversible and exactly how it looked in my head.

What services/products do you offer?
I create reversible hats with up-cycled fabric brims. I use mainly up-cycled school uniform plaid fabrics. Many schools don't allow students to wear uniforms if they have any holes, snags or look worn out - so I put those uniforms to good use. And with each plaid hat sale from my website I donate $5 to a fund that purchases new uniforms for students in need.

How do you balance family and business?
It can be tough sometimes. Now that my kids are a little older, I find myself using my time at their sports practices to answer emails, research marketing ideas and sometimes even whipping up a hat or two. I also try to ask for their help & opinion on things so that they feel like they are a part of it. They have some great ideas!

What advice do you have for other mom entrepreneurs?
I find it helpful to make a list each morning of the top tasks that will immediately benefit my business. When I find myself distracted by something not on the list, I try to weigh whether it adds more value than those listed items. If not, I add it to the bottom of the list and get back to my listed tasks.

How do your market your business?
I am trying to do more with social media. I am active on twitter and I am working on Instagram and Pinterest to grow on those platforms. I am also reaching out to blogs and online groups that are relevant to see how I can work with them.

Where can we find you?

Instagram: instagram.com/ericalyndesigns

Pinterest: pinterest.com/ericalyndesigns

Twitter: twitter.com/ericalyndesigns

Monday
Sep192016

Mommy Monday:: Renee Hribar

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Renee Hribar

What is your business?
Renee’s website is reneehribar.com

When did you start your business?
I incorporated my first biz in 1996 and am just transitioning my offline skills to the online space Spring of 2016.

What services/products do you offer?
I help service based mompreneurs have “the sales talk” with potential clients. They go from “oh no…not the sales part to…I know how to explain what I offer in a way no one in their right mind could refuse"

How do you balance family and business?

My number one tool is a pomodoro timer. As a mom we don’t usually get hours on end to focus on one task…but I can always steal 15-25 minutes throughout the day to add up to 8 pomodoros a day. Focused, laser execution of tasks leaves lots of time for creative money making thoughts.

What advice do you have for other mom entrepreneurs?
Take it one day at a time. Give yourself the patience you give your own toddler.

How do your market your business?
Primarily through Facebook and now through a collaboratively promoted e-magazine. 

Where can we find you?

facebook:  https://www.facebook.com/renee.hribar/

Monday
Sep122016

Mommy Monday:: Bess Blanco

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Bess Blanco.

What is your business?
FRESH Start for Health & FRESH Start Coaching Community 

www.freshstartforhealth.org  - we share easy, family-friendly, faith-based ways to eat, move and think FRESH! (no fundamental health stuff there!) www.freshstartcoachingcommunity.com  - our coaching team is in over a dozen states and over 40 strong! We empower and educate coaches to share the FRESH Start message of hope and healing in their own communities, giving the coaches the opportunity to create income as they do!

When did you start your business?
Jan 2011 - at least, that's when we officially released blog and began to build our focused business, which was called "The Intentional Lifestyle" then. I had been doing research and writing for blogs and magazines long before that!

What services/products do you offer?
1. On the FRESH Start for Health side, We hold Healthy Living Challenges with meal plans, daily guides and a LIVE coaching and support group (these are my FAVORITE!) I teach on-camera cooking classes and meal planning classes - we have a line of FRESH Start books (12 week Workbook, Fitness & Food Tracker and 14 Day Challenge Guide, a Grilling Recipe Ebook) with plans to add MANY more resources soon!

2. In our FRESH Start Coaching Community, we serve faith-based health coaches. We have a no-cost support group on FB (and membership on our website) as well as offer a low-cost Academy where we certify FRESH Start Coaches, and we offer a FSCC LIVE Support & Training Group that provides monthly training & support to coaches. We also have ready-made kits and printables available for coaches!

How do you balance family and business?
I don't! ha! Not well, anyway! Hubby and I joke that we we run best on "comfortable chaos" and we just try to do our best everyday. I have an 18 year old son who started junior college this fall, and then 3 girls: 15, 12 and 8! The older 2 girls are doing their schooling from home by request, so I am working to balance and schedule that one too! I am truly learning to just BE in the moment I'm in - and to FOCUS on that one thing or person in front of me. It's difficult many days as I struggle with a congenital back condition that causes daily pain (having major surgery to fix this in Oct!) and I deal with ADHD many times (and high anxiety some days!) I am living proof that IT CAN BE DONE! My worst day as a WAHM is still better that my best working outside my home for someone else (in my book!)

What advice do you have for other mom entrepreneurs?

1. Go easier on yourself! We mommy's are WAY to hard on ourselves and it's an unhealthy way to treat ourselves.

2. DON'T COMPARE yourself to other WAHMS - it has been my biggest trap some days! I would see how much others are getting done, or making, and I'd say "now, Bess, why haven't you been able to do that yet?!" (Overachiever, anyone?! ha!) So wrong for me or you to do that to ourselves! It's not fair to us anyway! Your life is YOURS ALONE, and looks nothing like anyone else's. You can't compare and still be fair to you (or them).

3. Take care of YOU FIRST! Eat FRESH, spend quiet time by yourself EVERYDAY, (even if it's 5 minutes!) take a bath or be outside, or go on a walk or sip a drink over a book.IF you don't, it will catch up to you anyway and the damage that happens from breakdowns can never be fully restored! SLEEP! Pleeeaasssee sleep more. Make time to make love (we don't talk about that one enough in our world!) Drink more water (and maybe red wine!), less soda pop. Run on energy that you build DAILY (take vitamins, fresh air, eating right) instead of the crash-and-burn, fleeting kind that we sometimes go for! Get OUTSIDE and MOVE! Even a 20 minute brisk walk in the sunshine makes a HUGE difference!

How do your market your business?
Not well! hahaha I'm working on this one. Have always used blogs, social media, youtube, and now all the cool LIVE, on-camera options! But this is an area where I wish I had MUCH more time and effort available to focus! I'm FASCINATED by this part of our business, for sure! I'm making some good changes last half of this year to how I do it - getting back to a couple old-school methods (GOOD content marketing!) that has always worked and still does in the marketplace. You know, publishing REALLY GOOD posts to the blog, sharing on social media, sending faithful emails with MEATY tips, freebies and help for my precious oh-so-faithful followers and friends! What has kept my business afloat over the years is TRULY what I call "relationship marketing" and that principle is at the heart and soul of everything I do in FRESH Start - I try to SERVE FIRST, sell later.

Where can we find you?

facebook: 

FS Coaching Community - https://www.facebook.com/freshstartcoachingcommunity/

FRESH Start for Health -  https://www.facebook.com/freshstartforhealth/