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Entries in mom business owners (5)

Monday
Dec122016

Mommy Monday:: Jennifer at The Eczema Company

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Jennifer Roberge.

What is your business?
The Eczema Company and It’s an Itchy Little World.

When did you start your business?
2011

What services/products do you offer?

At The Eczema Company, we offer natural eczema treatments for children and adults. Our mission is to provide the best products for eczema to soothe your itchy little world. Our blog shares my family’s personal experiences with battling eczema and we also offer advice from natural health care practitioners as well as success stories from other families. 

How do you balance family and business?
Well, I’m not sure it’s that balanced, but I try my best to work only when the kids are at school. But that can be tricky at times because I work from home and I find myself often jumping back to my office to return just one email or search for an idea that just popped to mind. The kids are really good at reminding me that they need attention and my work can wait J But no matter how balanced or unbalanced my work-life balance is, I do try not to judge myself for it and that’s what really makes a difference.

What advice do you have for other mom entrepreneurs?
Don’t be too hard on yourself. There will be times when you’ll work too much and that’s ok. Forgive yourself and move on. Just make time for your family and appreciate those amazing moments when you have them. Put your phone down, walk away from the computer and give yourself fully to your family.

How do your market your business?
We do a lot of work over social media and we love to work with bloggers. Email marketing does really well for us too, so we sent out two newsletters each month with information on our products and with posts from our blog.

Where can we find you?

Instagram: https://www.instagram.com/theeczemacompany/

Pinterest: https://www.pinterest.com/eczemacompany/

Twitter: https://twitter.com/EczemaCompany

Facebook: facebook.com/theeczemacompany/

Friday
Oct142016

The unexplainable life-span of the mom-owned business

I’ve recently been going through the Market Mommy archives. Over the past seven years, my level of dedication to the business has sometimes waivered. It’s never been a consistent climb, but rather one of hills and valleys. As my family has changed, so has my business. As my family has grown and become busier, my business has sometimes suffered. I know I am not alone in this.

This week, specifically, I’ve updated our free online business directory of mom-owned businesses. We offer this as a free perk for our readers. Listing your business and getting an inbound link can help in your efforts to build SEO and gain more traffic. As I’ve went through the hundreds of listings, it became quickly apparent that everyone that was in business seven, five or even two years ago isn’t necessarily still in business.

There was not one category of business that stood out. There was not a common denominator that I could point to that explained why some businesses have made it and some haven’t. One site I clicked on showed a simple message. “We are sorry, but after 18 years in business we’ve regretfully had to close our doors. Thank you for your support.” Disappointing. Devastating.

Direct sales businesses, consultation companies, Etsy and EBay shops; all of them were affected.

As I looked through the list of those I was removing from the directory I was sad. Many of them I remembered fondly from our early days. Many of them were starting their businesses and trying to grow them at the same time as I was trying to get Market Mommy off of the ground. Many of them I had worked with, purchased from and/or promoted.

Others, however, are thriving. Many have been around for several years and continue to grow and evolve. What’s the difference?

Many moms, I think, start a business to fill a void. Maybe that void is income now that they have children and need more cash flow. That could either be because they’ve quit their full time gig, or simply because there are more mouths to feed. Or, the void could be now that they are trapped at home all day with their babies they desperately crave some adult interaction.

Whatever the reason, or whatever the void, it’s not necessarily a permanent need. The business landscape changes quickly, but not as quickly as a young, growing family. School schedules change, babies are born, and life circumstances are never considered constant. And yet, all of these things dramatically affect the mom-owned business.

According to Forbes.com, 80 percent of all entrepreneurs who start businesses fail within the first 18 months. That’s a lot. And, that’s all entrepreneurs; even the ones with an office outside of their home, investors and a researched business plan.

Now, envision the mom sitting at her counter trying to run an online store while making sandwiches, combing hair and cleaning up dog puke. Doesn’t sound very conducive to running a business does it? Running a business is hard no matter who you are. Running a business when you’re a mom can be a colossal feat.

No matter if your business has lasted four days, four years or four decades, you should be incredibly proud of yourself. Life is hard. Business makes it harder. We all just desperately want to do what is best for our family. Whether that is working outside of the home full-time, from home part-time, or some type of combination, the desired goal is always the same; a happy, healthy family.

Kudos to you if you’re a mom entrepreneur, past or present. You are doing hard work!

Monday
Oct032016

Mommy Monday:: Erica Blashill at EricaLyn Designs

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Erica Blashill.

What is your business?
EricaLyn Designs

When did you start your business?
It's been an ongoing process! I have had my online shop (ericalyn.net) for several years but the school plaid hat addition is only about a year old, although the idea was in place for a long time. I spent a lot of time perfecting the hat design to make it truly reversible and exactly how it looked in my head.

What services/products do you offer?
I create reversible hats with up-cycled fabric brims. I use mainly up-cycled school uniform plaid fabrics. Many schools don't allow students to wear uniforms if they have any holes, snags or look worn out - so I put those uniforms to good use. And with each plaid hat sale from my website I donate $5 to a fund that purchases new uniforms for students in need.

How do you balance family and business?
It can be tough sometimes. Now that my kids are a little older, I find myself using my time at their sports practices to answer emails, research marketing ideas and sometimes even whipping up a hat or two. I also try to ask for their help & opinion on things so that they feel like they are a part of it. They have some great ideas!

What advice do you have for other mom entrepreneurs?
I find it helpful to make a list each morning of the top tasks that will immediately benefit my business. When I find myself distracted by something not on the list, I try to weigh whether it adds more value than those listed items. If not, I add it to the bottom of the list and get back to my listed tasks.

How do your market your business?
I am trying to do more with social media. I am active on twitter and I am working on Instagram and Pinterest to grow on those platforms. I am also reaching out to blogs and online groups that are relevant to see how I can work with them.

Where can we find you?

Instagram: instagram.com/ericalyndesigns

Pinterest: pinterest.com/ericalyndesigns

Twitter: twitter.com/ericalyndesigns

Monday
Mar302015

Mommy Monday:: Jennifer Erickson

Hello! Happy Monday! Welcome to our Mommy Monday feature for this week! Each week, we interview a mom business owner and get to know her a little better! We like to find out how she balances life with children and a business! We also like to hear about the marketing strategies that are working for her! Hopefully, this provides a little bit of inspiration to all of the other hard working moms out there! If you’d like to be considered for this feature, send us an e-mail! We’d love to learn about your business, too!

Today’s mom entrepreneur is Jennifer Erickson.

What is your business?
Children’s Directory

When did you start your business?
It was started by myself and a partner in 2007. In 2009 I took over full time and have been operating solo ever since.

What services/products do you offer?
We are a family resource guide promoting family friendly places, services and products that we think make life with kids so much easier! Behind the scenes of the blog we work with local companies, service providers and national brands to spread their message through integrated marketing campaigns and blogger outreach programs.

How do you balance family and business?
It’s tough being the only parent raising a rascal and balancing a career. My biggest issue is knowing when to shut down for the day. I tend to just put everything off between the hours of 3pm and 8pm Monday thru Friday, which is dedicated to the boy and his needs and then as soon as he starts snoring (he won’t admit it but he snores) I am back at it and have been known to burn the midnight oil ending up exhausted and a tad bit cranky by the end of the week! I am however very conscious of my need to fully unplug and have been making some pretty good progress lately!

What advice do you have for other mom entrepreneurs?
Enjoy your kids and family. I took 6 years off from my full time career and it was the best thing for me. I know it’s not for everyone but for me having that time to focus on family was exactly what I needed.

How do your market your business?
Social media is a big part of our strategy. Facebook and Twitter are our favorite platforms as well as a couple of blogging networks that have helped share our content. We are active in our community and maintain excellent relationships with the brands that we work with so really it’s all about building and maintaining the relationship with connections made along the way.

Where can we find you?

Facebook:: www.facebook.com/childrensdirectoryfanpage

Twitter:: www.twitter.com/kidsdirectory

Instagram:: www.instagram.com/kidsdirectory

Pinterest:: www.pinterest.com/kidsdirectory

We are also on Google + and Youtube more ways to connect are on our website: www.childrensdirectory.net

 

Tuesday
Mar032015

2015 S.T.A.R. Mom Entrepreneur Award

One Successful, Tenacious, Accomplished & Remarkable Mom to be Awarded $3000 Prize Package

Market Mommy® recognizes that it isn’t easy to balance a family and grow a business at the same time. That is why the  S.T.A.R. Mom Entrepreneur Award has been created. One successful, tenacious, accomplished and remarkable mom business owner will be awarded the title of S.T.A.R. Mom Entrepreneur and receive a prize package valued at nearly $3,000.

Market Mommy® seeks to honor women for their continued dedication to their families and businesses. “Many moms put in hour after hour and jump hurdle after hurdle in the pursuit of success for their business,” said Dawn Berryman, Market Mommy® founder. “We feel that they should be recognized for all the sacrifices that they make in the name of entrepreneurship.”

An award winning, nationally recognized panel of judges has been assembled to select this year’s award recipient. Lara Galloway, author and business coach, Mindee Hardin, of Boogie Wipes® and Juice Box Consulting fame, and Holly Reisem Hanna, founder of The Work at Home Woman will be judging the competition.

“We are thrilled to have such an excellent group of judges,” said Berryman. “These ladies are very well versed in the world of mom entrepreneurs and will be up to the task of choosing the most deserving nominee.”

Not only will the award recipient earn the title of S.T.A.R. Mom Entrepreneur, she will also win a prize package valued at nearly $3,000. The package includes a wide variety of products and services geared toward the business woman. Prize sponsors in addition to Market Mommy® include;  The Work at Home Woman, Heather Buen Social Media Maven, Kim Flynn Consulting, Juice Box Consulting, International Christian Mom Entrepreneur Network, Epson, Mommy Perks, Lainie Line, Sugar Pie Bebe, Latersa Blakely Author, Christian Work at Home Moms.

Nominations are open now through March 16. The short nomination form can be filled out via the Market Mommy® website. For more information, visit www.marketmommy.com or contact star@marketmommy.com.