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Entries in Marketing Materials (3)

Thursday
Sep162010

Press Kits 101

Do you have a press kit? Do you sell a product or service? If you have a business, big or small, but don’t currently have a press kit, you should seriously consider creating one! No matter its format, it’s one of the most important pieces of your marketing plan. I advise my clients to create one and work to keep it up to date.

Basically your press kit {also called media kit} should be a vehicle to share more information about your company with the media, potential customers or investors. It should be attractive, attention grabbing, and interesting enough to make them want to contact you for additional information.

There are many formats that you can use. There are services that allow you to create an online, web based kit, or you can put everything on a DVD or you can create the tried and true hard copy. Regardless, there are some crucial elements you should always include.

Background Info:: Write a letter introducing your company, yourself and the history of your business. Be thorough but interesting. List out what you’ve included in your kit and tell them why it’s of interest to them.

Product Info:: If you have a catalog, include it. If you have a brochure, include it. Include details about the products and/or services that you have to offer. The more attractive your product info is, the better.

Press Releases:: Include recent news about your company. Be sure to include any press releases that you’ve distributed related to new products or advances at your company. News articles or instances where your release was picked up and published in the media are also great.

Images:: You should always include high resolution images of your products and logo. Media are more likely to use your pitch if it comes with strong visual images. Your changes of attention-grabbing are much better if you can show off your products with high quality, professional artwork.

Miscellaneous:: There are many other things that you may want to include, if you have them available. Order forms, recent press coverage, frequently asked questions, testimonials, samples and upcoming events are always good to include.

Creative Packaging:: Now that you’ve gathered all of your press kit items, it’s time to package them. You are trying to stand out among the hundreds of other press kits arriving on media professionals’ desks daily. So, how do you do it? Think outside the box. Forgo that plain folder for a personalized graphic one. Or, incorporate your sample into the packaging. Sell coffee? Send everything packaged neatly in an oversized mug. Send information about your hair bow business in a package wrapped with one of your handmade creations. The possibilities are limitless, don’t overlook the importance of the first impression your packaging will make!

 

Tuesday
Mar232010

Market Mommy now offers full service design and printing services!

You’ve heard me say over and over how important strong branding and consistency are. You’ve also heard me say several times that effective marketing can be done on a limited budget. Mom entrepreneurs face their own unique set of challenges. Finding marketing and business supplies at a reasonable cost shouldn’t have to be one of them.

That is why Market Mommy has expanded our design services and now can offer you full service printing without the inflated full price. For a complete price list click here.

All businesses need to be able to present themselves in a positive, professional manner. Market Mommy can help you do that with attractive business cards, brochures, note cards, promotional items, postcards and much more.

Benefits to using Market Mommy for your design and printing needs include::

• All prices include FREE design work/corrections and up to 3 proofs! AND printing!
• Shipping is a flat $10 on all orders under $100
• Orders over $100 always receive free shipping!
• Don’t see quite what you’re looking for? We can quote ANY project!
• Need to reorder? Contact us for a discounted quote!

Here is just a BRIEF list of some of the things we can do for you and your business::

• 250 matte business cards $30
• 420 return address labels $28
• 500 sheets of letterhead $125
• 250 postcards $60
• 100 8.5 x 11 tri-fold brochures $100

Remember, these prices all include custom design work! You will not find lower prices on custom marketing materials anywhere!

We also offer magnets, flyers, envelopes, oversized postcards, presentation folders, stamps, lawn signs, car door magnets, t-shirts, calendars, gift certificates, posters and much, much more!

Contact us today to see how we can help you promote your business! Don’t forget, we also offer a referral program! Contact us for details and find out how you can earn credits for free products!

P.S. Mention this blog post and place an order before April 1 and you’ll save 10% automatically!

Thursday
Sep242009

Business Cards:: A critical marketing piece

What do you consider your most important piece of marketing material? Your catalog? Your packaging? Your advertisements? Your fliers? How about your business card? Have you considered how important that little card is to your image?



Often, your business card is the first impression of your company and yourself. Are you proud of what you are handing out? Will potential customers and business partners take you seriously when they first see your cards? Business cards are probably the cheapest marketing materials you’ll ever purchase.



Sometimes, I’m sure; you distribute cards to people without even meeting them first. That makes your business cards even more critical. Are they attractively designed? Do they contain all of the information that they should? In addition to your name and title, you want to include ALL of your contact information. Phone numbers, e-mail addresses and websites are all important. Potential customers need to know how to find you.



Usually, there is even enough room for a coupon code or special promotion. That gives your audience an even better reason to keep a hold of your card.



Don’t have business cards yet? Need to update your current ones? Market Mommy can help. For a mere $25 we can design a great card for you that incorporates your brand and all the critical pieces of information. We can also provide printing services. Contact us today to see how we can help create an attractive, professional business card for you.