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Looking to build more online awareness for your brand? Have you thought about using paid social amplification? If not, you’re missing out on a huge opportunity to build awareness of your brand online.
Paid social amplification isn’t just advertising; it’s primary focus is building brand visibility through targeting specific demographics. Brands that use paid social amplification are able to reach a larger audience and eventually increase awareness of their brand. Whether it’s amplifying content on Facebook or Twitter, paid social amplification can greatly increase the success of your business.
When starting with paid social amplification, there are a few things to keep in mind. First, you need to create owned media. This content should be tailored to your audience, easy to read, and well researched. You could also place your content on channels such as social media, your blog, and email lists. After you have a strategy prepared for owned media, you’re ready to promote with paid social amplification.
There are several ways you can promote your content through paid social advertisements. For example, there are promoted Twitter posts, Google’s +Post Ads, or Facebook advertisements. Whatever channel you decided to use to promote your content, make sure it’s a social network where your customers are actively engaging.
Finally, after you’ve spent time creating a promoting your content, you’ll begin to notice more interaction from your customers and influencers within your industry. People will begin to share your content on social media and media outlets could find your content and post it on their blogs. When you receive this type of attention from your audience, you’re experiencing “earned” media. This is the best way to gain exposure for your brand.
Creating success through paid social amplification is quite easy if you have a goal and content strategy in place. To learn more about paid social amplification, check out the following infographic:
When you’re at home working on your business and you’re next great idea, you’re thinking about how to promote yourself and how to get your idea to the masses. Once your idea takes off and you start building a customer base, you’ll have to work to maintain that base and continue growing at the same time.
Of the many tools in your arsenal that can help you accomplish this goal, you turn to one that we all know far too well, social media. Social media marketing is the ultimate combination of the “old” in marketing and the “new” that is the online connected age that we live in. The Internet boasts over 1.5 billion social media monthly users and plays host to over 10 billion connected devices. The potential for brand exposure is extraordinary and fervently taking to the Facebook and Twitter skies is enticing. But just like everything in marketing and business, you need a plan and you need some basic know how.
Once you move you begin to build your online social presence you’ll need to keep your followers engaged and wanting more. Social media accounts aren’t just there for cute pictures and basic contact info, they are there as part of your marketing strategy and will serve as an invaluable tool on your path to brand growth and sustainability. Consumers today expect active use of social media more than they appreciate it and pleasing the modern consumer is a most.
Visual customer service is the integration and extension of the brand-customer interaction in an online social setting. Being able to communicate with your currently and prospective customers is essential especially when you’re running a business from home. Social media serves well not only for communication but for actual engagement. Allowing your customers the forum to interact with you, engage, give feedback, and experience your product and your service will help you retain your customers by making them feel truly cared for and connected with.
The effort you put into your visual customer service will shine through in your customer retention, and what is ultimately the goal, your customer’s advocacy of your product, service, or brand on social media. If you make a good enough impression then you’ll earn the ultimate prize, word of mouth.
There are various platforms that can be used to implement visual customer service as part of your overall plan, each as useful and unique as the next. The beauty of today’s visually driven social media platforms is that consumers enjoy more, engage more often, and are more likely to return to visual mediums than text based ones. So as well as managing these platforms, you have to prioritize creating good visual content for them.
Check out this infographic “Visual Customer Service in the Social Age” for a great breakdown of the different social media platforms that business todays are using for their customer service and engagement. You’ll learn that each has it’s own advantages and unique strategies for use, as well as some ideas of how to angle your approach for each. So take a look and remember to implement visual customer service in your plans!