Advertisements

Keep up with Market Mommy around the web!


  

  

 
 
          

 

Sign up to receive free marketing advice and great promotions in your inbox!
Advertisements

 

 

 

 

Google Ads

China Wholesale

 

2011 Holiday Gift Guide 2nd Birthday Extravganza 5 Minutes for Mom About Us Achieving $uccess Advertising advertorials Announcements Galore Author Autumn Blog Party Award Baby Accessories Baby Fair black friday blessings Blog Blog Tour Blogging Book Book review Book Writing Business Advice Business of the Week Business Opportunity business plan Celebrity Gift Placement Charity Childrens Decor Children's Lamps Children's Wall Art cold calling Communication Conference consignment Contest Coupon Customer Service cyber monday Cyber Monday Special directory distractions Email marketing etsy Etsy Blog Party Event Expert Blogger Panel Expo Facebook Father's Day Tribute First Birthday Extravaganza Fling into Spring Forum franchise Free Seminar Free Services FTC Ruling Fun funding Fundraiser gift Giveaway goals Green Guest Blog Post Holiday Blog Party Holiday Gift Guide holiday gift guide 2012 holiday gift guide 2013 Holiday Stress Home Office Housekeeping Houston infringement intern Interview invention Kids Decor Kids Wall Art Labor Day Blog Party Market Mommy Market Mommy Favs Market Research Marketing 101 Marketing Materials Marketing Recipe Media Misc. MMom owned business mobile mobile app Mom owned business mom owned businesses Mom Websites Mommy Monday Mother's Day Tribute Networking New Year Newsletter outsourcing Parenting partner Personal Photography Pitching Presentation Press Kits Press Release Press Release Week Printing Services prizes product Product Review Product Roundup Professionalism Promotion Protect Your Skin Public Relations Q&A Q&A Friday Resources Reviews Sales SEO Small Business Week Social Media Specials Sponsored St. Patrick's Day STAR Award Super Bowl Ads Survey thankful thanksgiving Think Spring Blog Party Thrifty Thursday time management Tips Top 5 trademarking Tradeshow Try This Tuesday's Tip Twitter Vacation Ideas video Welcome Winners women entrepreneur Wordless Wednesday Working Mom Workshop World Breastfeeding Week
Sites We Love

Market Mommy on Facebook

Entries in FTC Ruling (1)

Friday
Oct162009

FTC Rules on Disclosure

There has been a good deal of discussion lately about the FTC and whether they would actually put a policy into place requiring bloggers to disclose when they receive free products in exchange for reviews. Well, it has happened. Last week, they did just that. Bloggers must now disclose all products that they receive and whether or not they were free. If not, fines can reach $11,000. The FTC's official press release can be found here.

Obviously, this is big news! Not only for all of our great mom-blogger friends, but also for us as mom business owners and entrepreneurs. It is a common discussion between mom entrepreneurs who have a limited marketing budget. Do I send free products to bloggers in return for a great review? Is it effective marketing? Is it effective budgeting?

Some bloggers are flattered by the ruling. Having the FTC acknowledge bloggers as legitimate journalists is a compliment, they say. Others are outraged that the requirements are different for them versus print journalists. The NY Times did an interesting article here.

Ultimately, I think it is a good thing for mom business owners like us, trying to effectively marketing our small companies on a very limited budget. Oftentimes there is a lot of pressure to send free gifts and it is very hard for us to compete with the large companies that send out hundreds of samples at a time.

This essentially takes a bit of that pressure off. As some have pointed out, the new policy may be hard to enforce. But, I think most bloggers will be forthcoming and disclose the information. It will be interesting to see how this affects the blogging and review world. The new policy takes effect on December 1.

What do you think?