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Entries in Expo (4)


Travel Tot at The ABC Kid's Expo

Wendy and Tom; the husband and wife inventors behind the Travel Childproofing Kit. Travel-Tot recently made the investment to attend and display at the ABC Kid's Expo in Louisville. We first talked to them about their preparations {read that post here}. Now, we've asked them about their results.

Market Mommy:: Did the show meet your expectations?

Travel-Tot:: The ABC Kid's Expo more than met our expectations. We received a lot of attention, got invaluable feedback, are rolling into quite a few new stores, and made contacts that we hope to prove to really expand our company. Considering that most business owners in the baby market are parents, it was also a great opportunity to educate buyers on the value of childproofing environments outside the home especially with travel season coming!

Market Mommy:: What could you/should you have done differently?

Travel-Tot:: Honestly? The only thing I would have done differently is not make such a big deal about when I was getting home! I was delayed leaving because of weather and was panicked that my three year old son would wake up and not find me there after I had promised him for days that I would be. Luckily, I arrived ONE HOUR before he woke up. I was exhausted but it was worth it!

Market Mommy:: What efforts do you think paid off the most? The display, the demos, etc.

Travel-Tot:: I would say that our display was definitely worth it. Putting the money into high quality branding really makes you stand out from the rest, and conveys confidence. Especially at a show that size.

Market Mommy:: What was your biggest success from the show?

Travel-Tot:: For now, the great new stores we're rolling out in is our biggest accomplishment. But we have some really big fish in the fry pan! I'll keep you updated!

Market Mommy:: How did this year compare to past shows?

Travel-Tot:: It was definitely slower than previous years when the show was located in Las Vegas, I think mostly because it's just easier to get to Las Vegas than Louisville. However, the show is moving back there next year, and we'll be ready!


Why Travel-Tot is at the ABC Kids Expo

 We recently had the opportunity to interview the moms at Travel-Tot before they headed to Louisville for this year's ABC Kids Expo. If you've been wondering about displaying at a large tradeshow, the investment, and how it can help your business, this post is for you!

Market Mommy:: Tell us a little bit about your business.

Travel-Tot:: At Travel-Tot, we produce an award winning travel childproofing kit. It is an affordable, temporary, all-in-one childproofing kit that provides a layer of protection as well as peace of mind for families wherever they travel... hotels, motels and even grandma’s house!

What makes our product unique to the market is that it is temporary and completely non-damaging to furniture, yet provides everything necessary for childproofing on the go. Hotel rooms are comfortable and convenient for adults and now they will address basic childproofing needs and create an instantly safer environment for children.

This is a product that takes some consumer education. It’s critical and even essential that families childproof when they are away from home and it is a thought that in the midst of the hustle and bustle of travel planning often gets lost. This is one of our marketing challanges, and we've found some great ways to get the word out there.

Market Mommy:: Have you ever exhibited at the ABC show before?

Travel-Tot:: We have! We launched our product, the Travel Childproofing Kit there 2 years ago. It was a huge deal for us and the response was amazing.

Market Mommy:: Have you ever exhibited elsewhere?

Travel-Tot:: We've done a few trade shows, the biggest being the International Hotel, Motel and Restaurant show in NYC. We exhibited there because not only are we selling to retailers nationwide, but we are also working with hotels and lodging providers to provide basic safety and peace of mind for families who stay with them. At the IHMRS we were thrilled to win the Editor's Choice award for Best New Amenity!

Market Mommy:: Why did you choose to exhibit this year?

Travel-Tot:: Last year was all about logistics and production for us, as well as solidifying our partnerships with the hotel industry. It's been a huge learning curve. Our team has a ton of experience in sales and marketing but we've had a lot to pick up on the other side.

The ABC Show helps us take the temperature of the industry in a few short days. It helps us maximize our travel budget and fortify retail relationships that we are just building. Since this is a new industry for us, this step is crucial.

Market Mommy:: What are your goals for the show, what do you hope to accomplish?

Travel-Tot:: We'd like to make sure that every buyer, rep and media outlet attending the show knows our name and what Travel-Tot is all about. We aim high over here!

Market Mommy:: How big of a financial investment is this for you?

Travel-Tot:: Anytime you talk about undertaking a trade show it's going to be a big investment. It's worth it though for the exposure alone.

Market Mommy:: How big of an hour/time investment is this for the business?

Travel-Tot:: The prep work for a show like this is huge. We would never want to show up and WISH we'd done something different so we're constantly making lists of must haves and nice to haves, and split up the responsibilities to make sure everything we need done is addressed.

Market Mommy:: What are you doing to prepare? What are you taking? media kits, products, samples, takeaways?

Travel-Tot:: So much of what we do is about what the take-away is. So yes, it's our media kit that outlines who we are, what awards we've won and the fantastic press we've garnered over the last two years. We'll also have product in the booth to demo and display, plenty of marketing materials and always good snacks!

Market Mommy:: Did you have to invest in a display? How are you designing your space?

Travel-Tot:: We did invest in a display. We're in a 10x10 space (booth #1944, come on by!) and we have a fantastic graphic backdrop. It's so important at an event like this to catch someone's eye. From the beginning we have put a lot of stock in our branding, so we want to show it off in all of it's finest!

Market Mommy:: Why is the ABC expo part of your marketing plan? What efforts are you doing in conjunction with this?

Travel-Tot:: The ABC show is the only event of it's kind and size in the US. Bang for your buck you really can't find a better way to touch more retailers in one space in such a short period of time. Yes it's an investment in time, money and effort but the end result is fantastic exposure and tons of personal relationships you might not have made via phone or email.

The ABC Kids Expo is currently going on in Louisville! If you'd like to hear more about Travel-Tot's experience there this year, watch our blog in the next two weeks for the follow-up interview!



Indy Baby Expo Just Days Away!

Are you an expecting parent? Do you have toddlers? Are you a grandparent or caregiver? If you answered -YES- then The Indy Baby Expo is for you! The show will help you find services and suppliers for your health, education and safety needs.  

You can not miss the show if you need:

  • The latest products and innovations
  • Everything for baby and toddlers
  • Helpful knowledge from health, education and safety providers 

There are MANY great exhibitors lined up!

And, tons of GREAT entertainment!

Visit their website for more details and to purchase tickets in advance!



In Ohio? Near Ohio?

We have a great opportunity for you!!

As I mentioned yesterdday, I was contacted by Randi at the Columbus Womens Living Expo which is being held May 22-23 at the Franklin County Veteran's Memorial Center. They are anticipating apprimately 6-7,000 women in attendance.

If that alone isn't reason enough to attend, check out these other FABULOUS reasons::
  • The event is sponsored by ABC6 and Fox28, which means great possibility for media exposure!!
  • The show will feature fashion, beauty, lifestyle, fitness, health/wellness, home, decor, and food; bringing in a great variety of women and customers!
  • You can sell items at your booth for no additional charge, and make a great profit!
  • Randi is offering exclusivity to all direct sellers!
  • If you mention Dawn at Market Mommy referred you, that would bring the price down from $575 to $517.50 and a corner space from $650 to $585.
  • There are stages that each vendor can utilize for up to 30 minutes durring the Expo for no additional charge!

This is going to be a phenomenal event and you don't want to miss it! There is also opportunity to cut costs and share a booth space! If you are interested in reserving space, please contact Randi asap at 203.259.3351. Be sure to tell her Market Mommy sent you. And, let me know so you can receive a special 'thank you' gift from us, we'll see you at the Expo!!