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Thursday
Sep152016

What Does My Alexa Rank Mean & Why Is It Important?

What is an Alexa traffic ranking?

In basic terms, an Alexa Traffic Ranking is a ranking of how popular your website is. There are global rankings, comparing your site to those around the world. And, there are rankings by country. According to a recent survey, there are as many as 171 million active websites. The Alexa ranking is an approximation of where your site ranks in popularity among the other millions of sites. Market Mommy, for instance has a global ranking of 2,379,522, meaning there are approximately 2,379,521 websites that are more popular in the world.

How is an Alexa traffic ranking calculated?

According to Alexa support, “Alexa’s traffic estimates and ranks are based on the browsing behavior of people in our global data panel which is a sample of all internet users.” Therefore, it is an estimate based on a sample of users. It uses data over a rolling three month period, but ranks are updated daily. Most notably, Alexa (a subsidary of Amazon.com) uses unique visitors as well as page views. The sites with the highest combination of these is ranked number one, and so on.

Why is my Alexa ranking important?

You must keep in mind that an Alexa ranking is relative. Not everyone uses the Alexa toolbar; therefore it is not 100% reliable. But, what is? Rankings can be manipulated and purchased so it doesn’t necessarily represent the true status of your site. However, that being said, it does serve as a valuable comparison tool for your site and industry. It can be a great way to gauge your competitors and it gives you a higher leg to stand on if you are in the market of selling advertising.

How can I increase my Alexa ranking?

If you value your Alexa ranking and want to improve it, what should you do? You’ve heard this before, but content is key. Improve your ranking by improving your content and SEO efforts. Use keywords that your competitors are using and drive traffic to your site by having related sites link to yours. At the core is engaging and original content. If you produce that, the links, traffic and ultimately the ranking will follow.